What EMGI is not
Not a generic SEO agency and not a commodity link seller. EMGI is designed for SaaS teams that need strategy, prioritisation, and execution tied to real authority outcomes.
About EMGI
EMGI exists to help SaaS brands earn the authority their buyers need to feel.
Visibility no longer lives in one channel. Authority forms across search, AI, editorial proof, communities, and comparison environments, and EMGI is built to help SaaS teams show up credibly across that full system.
Core beliefs
- Search trust forms across multiple surfaces
- Off-page authority should connect to revenue, not vanity metrics
- SaaS buyers need a category-specific authority strategy
Matt Shirley
Matt Shirley is the founder of EMGI and the strategist behind its search-everywhere authority model for SaaS brands. His work is built around a simple belief: buyers do not decide based on rankings alone. They build trust across Google, AI answers, editorial proof, communities, and comparison environments, and the brands that win are the ones that show up credibly across that full journey.
EMGI was shaped to help SaaS teams turn off-page authority into something commercial, structured, and measurable. Instead of treating link building as a standalone tactic, the approach connects authority building to category perception, revenue pages, and buyer validation so visibility feels strategic rather than random.
What EMGI is
A strategic partner that diagnoses where category authority forms, prioritises the right surfaces, and executes through one structured roadmap.
What this should feel like
Sharp, executive-ready, category-aware, and commercially grounded in the way modern SaaS buyers actually discover and trust brands.
Positioning
Authority should feel strategic, not random.
EMGI is built for SaaS teams that need more than link volume. The work starts with category authority mapping, then connects visibility to revenue pages, buyer validation, and the surfaces that actually shape trust.
Diagnose category authority
We identify where authority forms in your category, who already owns it, and which gaps are commercially worth attacking first.
Prioritise the right surfaces
Google, AI answers, editorial proof, communities and comparison environments each shape buyer trust differently. The roadmap decides where to invest first.
Make authority measurable
Reporting connects search visibility, buyer trust and commercial priority so the work can be defended internally and sharpened over time.