Authority signal
+25% organic clicks in 3 months Read moreSaaS link building and AI visibility
Be found and trusted everywhere your buyers search
We build your product’s authority signals across every surface your buyers use to discover, evaluate and validate software. In 90 days — or we fire ourselves.
Book a Strategy Call
Trusted by 30+ clients
2,000+ links built
1,000+ editorial relationships
90% client retention rate
Some of the recent results
In just 3 months, Prospeo crossed 12,000 monthly clicks — a 25% increase that has directly translated into sales from content that was previously generating nothing. The calibre of placements, including links from sites like HubSpot and Bigcommerce, has been a real differentiator. EMGI's work has meaningfully accelerated our organic growth.Hugo Fredon — Co-Founder, Prospeo.io
The problem
Most SaaS brands show up somewhere. Category leaders show up everywhere.
Your buyers search across Google, AI tools, Reddit, newsletters and review sites before they ever talk to sales. If you’re absent from any of those surfaces, a competitor fills the gap. And it usually comes down to three things:
You’re publishing content without a buyer authority system.
Content needs the right pages, internal links, semantic positioning, and off-site proof around it. Otherwise Google, AI tools, and buyers have fewer reasons to trust you.
Your buyers are everywhere. You’re not.
The SaaS buying journey spans ten surfaces before a decision is made. Most brands cover one.
Your SEO has no seat at the revenue table.
If your CFO doesn’t understand what SEO is doing for pipeline, the budget gets cut.
Our solution
Authority that works across the entire buying journey.
Most SEO efforts focus on one stage or treat every stage the same way. We build your product’s presence and trust across the entire journey, matching each signal to your buyer’s intent, their maturity, and what actually influences them at that moment.
Top of funnelDiscovery “I have a problem. What’s out there?”
What customers search
- Industry publications and editorial
- Newsletter features
- Reddit and community threads
- AI tool recommendations
What EMGI builds
- Presence in SaaS-relevant publications
- High-intent community mentions
- AI citation signals across discovery surfaces
Middle of funnelEvaluate “Which of these is right for me?”
What customers compare
- Google organic search
- Comparison and review platforms
- AI-generated shortlists
- Category blogs and listicles
What EMGI builds
- High-authority editorial link building
- Strategic comparison-page placements
- Authority around category-defining content
Bottom of funnelDecide “Can I trust this one?”
What customers validate
- Expert citations
- Review site presence
- Branded search signals
- Third-party validation
What EMGI builds
- Expert citations in high-authority press
- Review platform authority and presence
- Target-page authority concentration
Book a Strategy Call
One program.
Every surface.
90 days to results.
Or we fire ourselves.
Not a tactic
A thoughtful, 90-day plan to measurable authority
Without a diagnosis, you’re guessing. Without a plan, you’re spraying. Without the right reporting, you can’t defend the budget. Every piece exists because escaping a commodity link market means SEO programmes feel measurable.
CUSTOMER INTELLIGENCE
Before we prescribe tactics, we understand the business.We analyse your ICPs, customer language, sales conversations, positioning, support tickets, reviews, and the economics behind who you actually want to buy from you.
You receive: A buyer and positioning map that shows who you are trying to influence, what they care about, and how your category is actually evaluated.SEARCH MARKET INTELLIGENCE
We map where buyers discover, compare, and validate vendors.We connect customer pain to Google queries, AI prompts, SERPs, comparison pages, Reddit threads, review sites, YouTube, newsletters, and third-party sources.
You receive: A search and market map showing the surfaces that influence discovery, evaluation, and conversion in your category.AUTHORITY ANALYSIS
We identify why competitors are winning and where you can realistically compete.We audit your content, internal links, semantic positioning, backlink profile, mentions, rankings, AI visibility, and competitor authority advantages.
You receive: A priority page and authority gap map showing what needs reinforcement, what should wait, and what is most likely to move pipeline.STRATEGY EXECUTION
Only then do we deploy the right mix of content, links, research, digital PR, and third-party authority.Every scope is custom. We agree the deliverables before execution, then keep reallocating effort based on what the category, data, and results show us.
You receive: A strategy-led programme where authority work is tied to buyer behaviour, target pages, visibility movement, and commercial next steps.In action
Prospeo
We’re generating sales from blog posts that were completely dead before.
+25% Read more ViddyozeTraffic grew from 5k to 15k clicks with stronger authority signals.
200% Read more HR PartnerTraffic value moved toward higher-intent visibility.
~$180k Read more NeuroflashVisibility gains from a clearer authority programme.
+100% Read moreClient proof
Authority work that shows up in traffic, rankings and revenue.
Four client perspectives from teams using EMGI to turn off-page authority into measurable commercial momentum.
Since partnering with EMGI on our link building strategy, NurseryNearMe has seen consistent, measurable improvements in both traffic and Google Search Console rankings. The process has been completely transparent, the communication seamless, and the quality of backlinks has genuinely moved the needle for our business. We couldn't recommend this service more highly.Isaac Olson — CEO, NurseryNearMe
In just 3 months, Prospeo crossed 12,000 monthly clicks — a 25% increase that has directly translated into sales from content that was previously generating nothing. The calibre of placements, including links from sites like HubSpot and Bigcommerce, has been a real differentiator. EMGI's work has meaningfully accelerated our organic growth.Hugo Fredon — Co-Founder, Prospeo.io
Neuroflash has seen a remarkable uplift in SEO rankings and organic traffic since working with EMGI. They quickly secured high-authority backlinks from top-tier websites, and the results speak for themselves. Their professionalism, communication, and commitment to outcomes make them our go-to recommendation for any team serious about organic growth.Henrik Roth — Neuroflash
For Decodo, finding a link building partner who can work independently while still staying aligned with our strategy was essential. EMGI delivers exactly that — high-quality links with minimal overhead. They're flexible, open to feedback, and adapt to how we work. I'd recommend them to any SEO team that wants real results without the management burden.Edgaras Lukosius — SEO Lead, Decodo
Most SaaS companies are fighting for category authority with one hand tied behind their back.
They invest heavily in content, but do not always connect that content to buyer intent, semantic positioning, internal links, off-site proof, and the trust signals that determine whether buyers believe it. EMGI is built to make authority feel systematic, measurable and commercially useful.
Why EMGI
If we don’t deliver, we fire ourselves. And we mean it.
editorial relationships.
You get a partner who already understands your category.
Mapped to your buyers.
Or we fire ourselves.
links built, over 70% on DR60+ websites.
clients continue beyond the first cycle.
Pricing
Two ways to work with EMGI.
The right route depends on how much strategy you already have. If you know the pages and topics to grow, hire us for specialist SaaS link building. If you need the full authority and AI visibility roadmap, start with the broader programme.
For teams that already know where authority needs to go.
You have an SEO strategy, priority pages, or internal leadership. EMGI owns the authority-building engine: prospecting, publisher relationships, editorial placements, brand mentions, QC, and monthly reporting.
- Priority Page Map and link strategy
- Relevant editorial SaaS/software placements
- Transparent placement, anchor, and movement reporting
For teams that need the full strategy and execution layer.
We start with customer intelligence, search market intelligence, and authority analysis, then execute across content updates, internal links, editorial links, brand mentions, Reddit, Quora, digital PR, and AI visibility reporting.
- Customer, search market, and authority diagnosis
- Custom 90-day Authority Growth Roadmap
- AI citation and share-of-voice measurement
FAQ
Who actually works on my account?
Matt, the founder, runs strategy, prospecting decisions and quality control on every account personally. There is no sales-then-handoff. The person you speak to on the first call is the person in your Slack channel a year later.
What happens if it's not working?
Every engagement carries a 90-day firing clause. If you're not seeing the work justify the retainer by then, you fire us and that's that. We'd rather earn the renewal every quarter than lock anyone into a contract. In practice, retention runs above 90% past the first cycle.
How long until we see results?
Links compound, they do not spike. Most customers see movement on targeted pages within two to four months, and the wins stack from there. Anyone promising page one in 30 days is selling you something else.
Are you on top of AI search, or is this just Google?
It is the same job now. The engines behind ChatGPT and Google AI answers read the same web Google does, and they pick brands on authority and consensus. We track AI visibility and share of voice alongside rankings for every customer.
Why do you only work with B2B SaaS?
Because relevance is the whole game. Every placement, content recommendation and authority signal needs to sit inside the world your buyers actually use. We work with SaaS companies doing roughly $1M to $30M ARR, where the category, competitors and buying journey are ones we can understand deeply.
Are bigger agencies a safer bet?
For some companies, yes. The trade-off is structural: at scale, the founder who sold you joins the kickoff call and then you work with the team. Here, the founder is the team. If you want senior attention every month rather than a slice of it, that is the difference you are buying.
How much does it cost?
SaaS link building starts from $3,000/month. Broader LLM SEO and AI visibility programmes start from $4,000/month. If the audit shows we cannot move the needle for you, we will tell you that on the first call and save us both the retainer.
