// Adding excerpt for page add_post_type_support( 'page', 'excerpt' );

Who is Matt EMGI?

Who is Matt EMGI?

Matt EMGI knowsAbout - Fields of Knowledge, Experience and Expertise
Matt EMGI knowsAbout
Matt EMGI Profile Photo

Follow Matt EMGI on LinkedIn

Content from Matt EMGI

SaaS SEO Strategies

SaaS SEO: Basic to Advance Guide for Higher Ranks, Visibility

SaaS SEO involves optimizing a software-as-a-service website to improve its visibility in search engine results focusing on strategies such as keyword research, content creation, technical SEO to improve web accessibility, and link building to attract and convert potential customers. SEO

On- Page SEO

On-page SEO For SaaS: Practical Guide for Best Results 2024

On-page SEO refers to the practice of optimizing individual web pages to rank higher and earn more relevant traffic in search engines. For SaaS businesses, effective on-page SEO is crucial as it directly influences how well your site performs in

SaaS Link Building

Link Building for SaaS: 27 Strategies That Really Work in 2024

Link building is the process of acquiring high-quality, relevant backlinks from other websites to enhance a SaaS website’s domain authority and improve search engine rankings.  Link building is important for SaaS websites due to the potential impact of backlinks on

HARO Strategies for SaaS Backlinks

HARO Link Building for SaaS: 9 Tips to Land Big Media Links

HARO link building for SaaS refers to using the Help a Reporter Out platform to connect with journalists and bloggers who are seeking expert insights for their articles. By responding to relevant queries with valuable information and expertise, SaaS companies

Backlink from High Authority Websites for SaaS

High Authority Link Building for SaaS: Know Why & How?

High authority link building involves acquiring backlinks from websites with a high domain authority (DA), which indicates their credibility and trustworthiness in their respective fields. For SaaS (Software as a Service) companies, high authority backlinks are crucial because they help

Infographic Link Building

Infographic Link Building for SaaS: 5 Tips & Key Strategies

Infographic link building for a SaaS website involves creating visually appealing infographics that illustrate complex data, industry trends, or key insights relevant to the software and technology sectors. These infographics are crafted to be both informative and engaging, making them

Technical SEO Guide For SaaS

Technical SEO For SaaS: Boost Web Accessibility, Crawling (2024)

Technical SEO is critical for SaaS websites’ web accessibility as it focuses on optimizing the underlying technical aspects to improve search engine visibility, user experience, and site performance. For SaaS businesses, proper technical SEO ensures that search engines efficiently crawl,

What is A Link Farm?

Link Farm: What? SEO Effects? Identify? Join or Avoid? 2024

Link farms are networks of websites created specifically to manipulate search engine rankings by exchanging numerous links between them. These networks aim to artificially inflate the number of backlinks to a site, thereby boosting its perceived authority and search engine

White Label Link Building

White Label Link Building for SaaS: What? Why? How? Who?

White label link building refers to outsourcing the link acquisition process to a third-party agency that handles all aspects of building backlinks on behalf of another company. The agency operates under the client’s brand name, providing a seamless and professional

Anchor Text Optimization

Anchor Text Optimization: Importance & Best Practices 2024

Anchor text is an important part of the SaaS link-building strategy that ensures links provide clear relevance to users and search engines. Anchor text helps search engines understand the connection between pages by improving the SEO ranking of a SaaS

White Hat Link Building

25 White Hat Link Building Techniques for Saas That Work

White hat link building techniques for SaaS businesses involves earning high-quality backlinks through ethical, sustainable methods that align with search engine guidelines. The white hat technique improves search engine rankings, provides real value to users and partners, builds relationships within

Linkable Assets for SaaS Link Building

Linkable Assets for SaaS: Easy Guide to Earn Quality Links 2024

Linkable assets for SaaS are specialized content pieces that SaaS companies create to attract high-quality backlinks from other websites. These assets go beyond typical content; they are crafted to provide unique value, demonstrate the software’s capabilities, and establish the brand’s

Skyscraper Technique

Skyscraper Technique for Quality Link Building: 3 Easy Tips

Skyscraper technique is a powerful method for quality link building involving the creation of superior content that surpasses existing content on a given topic. By producing highly detailed, valuable, and engaging content, you attract backlinks from reputable websites looking to

Guest Blogging SaaS Link Building

Guest Posting for SaaS SEO: Get Quality Links to Rank Higher

SaaS Guest Posting involves writing articles for other websites within the SaaS industry to gain backlinks to your SaaS website which helps improve your website’s authority, drive targeted traffic, and enhance your search engine ranking by leveraging high-quality, relevant links.

Link Exchange for SaaS SEO

Link Exchange: Legit Link Building Strategy for SaaS or Not?

Link exchange involves two websites mutually agreeing to link to each other, aiming to enhance their respective SEO by boosting backlinks. For SaaS companies, link exchange can be a legitimate strategy to increase visibility and drive traffic, provided it is

Link Exchange for SaaS SEO

Broken Link Building: 7 Easy Steps Process for SaaS Business

Broken link building for SaaS websites is a powerful strategy that significantly enhances a company’s online visibility and authority. In the competitive landscape of SaaS, where user experience and trust are crucial, identifying and replacing broken links on high-authority websites

Press Release

20 Press Release Examples for SaaS Backlinks + Free Template

Press releases are important for SaaS businesses because they help create awareness, establish credibility, and drive growth in a competitive market. SaaS companies use press releases to announce product launches, feature updates, partnerships, or milestones. Additionally, press releases generate backlinks

Competitor Link Analysis for SaaS Business

Competitor Backlink Analysis: Get Quality Links for SaaS Website (2024)

SaaS (Software as a Service) Competitor backlink analysis involves evaluating the backlink profiles of competing SaaS providers to gain insights into their link-building strategies and identify opportunities for acquiring similar links. Competitor backlink analysis helps SaaS companies improve their SEO

Social Media Link Building for SaaS

Social Media Backlinks for SaaS: Benefits & Strategies (2024)

Social media link building is a strategic approach where SaaS companies use platforms like LinkedIn, Twitter, Facebook, and Instagram to share content that includes links back to their website which enhances online visibility and authority by encouraging users to interact

Manage Link Juice for SaaS Website

What is Link Juice & How Does It Work in Link Building?

Link juice helps SaaS websites gain higher search engine rankings which directly drives traffic and customer acquisition. When a SaaS platform receives backlinks from authoritative and relevant sources, the website gains credibility by search engines, making the site’s key pages

Influencer Outreach for SaaS Link Building

Influencer Outreach to Build Links & Reputation for SaaS

Influencer Outreach for SaaS involves collaborating with individuals with a significant following and influence within relevant industries to promote your SaaS solutions. Influencer outreach is a powerful strategy for SaaS businesses to enhance link-building efforts and build a strong online

Manual Link Building Strategies for SaaS Businesses

Manual Link Building for SaaS: Importance, Types, Strategies

Manual link building is a critical strategy for SaaS companies looking to improve their online presence and SEO performance. Unlike automated methods, manual link building involves actively seeking out opportunities to create high-quality backlinks through personalized outreach, content promotion, and

Rel Noopener Noreferrer

What is Rel= Noopener Noreferrer Tag? Why Use It?

The rel=”noopener noreferrer” tag is an HTML attribute combination used on anchor (<a>) elements to enhance security and privacy when linking to external websites. When a link includes rel=”noopener”, it prevents the newly opened page from having access to the originating page’s

Internal Links: Types, Benefits, Tools, Problems & Solutions

Internal linking plays a critical role in the SEO strategy of SaaS websites, significantly impacting visibility and user engagement. Google API leaks have highlighted the importance of a well-structured internal linking strategy, revealing that search engines place substantial emphasis on

Link Building Courses

Top 8 Link Building Courses: Basic to Advanced, Free & Paid

Link-building courses are essential for anyone looking to enhance their SEO strategy, as they provide the knowledge and skills needed to improve a website’s authority and search engine rankings. Effective link-building involves acquiring high-quality backlinks from reputable sources, which drive

Newsjacking

Newsjacking: Definition + 16 Real Examples + Tips for SaaS

Newsjacking involves leveraging trending news and current events to enhance your brand’s visibility and relevance. For SaaS companies, integrating newsjacking into your link-building strategy significantly boosts your online presence and credibility. When employing newsjacking for SaaS link building, you tap

Link Building Tools to Build Backlinks

35 Link Building Tools to Check, Build, Monitor Backlinks

Link building tools help identify potential link opportunities, automate outreach campaigns, monitor backlink profiles, and track the effectiveness of link-building efforts. SaaS companies often rely on specialized link-building tools to streamline and optimize the link-building process.  Link building is an

Link Baiting Ideas for SaaS Content to gain Quality Links

Link Baiting for SaaS: 8 Ideas, 7 Strategies, 20+ Examples

Link baiting is a link building strategy aimed at generating high-quality inbound links by creating highly valuable and engaging content that naturally attracts attention and encourages other websites to link back to it. For Software as a Service (SaaS) companies,

Backlinks Checker

20 Backlinks Checker Tools: Benefits, Free & Paid for SaaS

Backlink checker tools are essential for SaaS businesses looking to optimize their SEO strategies and improve search rankings. These tools help track the number and quality of backlinks to a SaaS website, revealing which external sources are linking to the

link building results time

How Long Does It Take to See Results from Link Building? 2024

Results from link building typically take 2 to 6 months to manifest, depending on various factors such as the quality of links, anchor text, link replacement, link age and history, link diversity, number of links, competitor analysis, user engagement metrics,

Influencers Collaboration for SaaS Link Building

Influencers Collaboration for SaaS Link Building: Tips & Pros

Influencer collaboration for SaaS link building involves partnering with key figures in the software as a service industry to create and promote content that enhances a brand’s visibility and authority. Working with influencers enables SaaS companies to effectively drive traffic

SaaS Link Building Manager

SaaS Link Building Manager: Job Description? Where to Find?

A SaaS Link Building Manager has a key role within a SaaS company’s digital marketing strategy. Their primary responsibility is to secure high-quality backlinks that enhance the company’s domain authority and improve search engine rankings. A SaaS Link Building Manager

Keyword Research for SaaS SEO

15 Keyword Research Methods for SaaS: Grow Traffic & Conversions

Keyword research is a foundational element of Search Engine Optimization because it helps identify the terms and phrases that potential customers are using to search for information, products, or services online. By understanding which keywords are most relevant and commonly

Tiered Link Building

Tiered Link Building for SaaS: What, Why, When & How?

Tiered link building is an advanced SEO technique that involves creating a multi-layered structure of backlinks to boost a website’s authority and rankings. For SaaS companies, the method is particularly valuable as it leverages a link pyramid approach, where backlinks

Outreach tips From Social Media Experts

10 Outreach Tips from Social Media Experts

Social media experts provide outreach advice by using their in-depth understanding of platforms, trends, and audience behavior. They help businesses craft customized strategies to engage with the right audiences, build brand awareness, and foster meaningful relationships. Their expertise in using

Backlinks Indexing

Index Backlinks Faster: Techniques, Benefits & Reasons (2024)

Indexing backlinks quickly is vital for SaaS websites as it directly impacts their search engine visibility and online presence. Fast indexing ensures that newly acquired backlinks are recognized by search engines promptly, allowing for quicker evaluations of the site’s authority

Google Link Spam Updates

Google Link Spam Update: Practical Tips to Prevent Algo Hit (2024)

Google frequently updates its algorithms to enhance the quality of search results and improve user experience. These updates address various factors, including the integrity of backlinks, to ensure that websites using manipulative or spammy practices are penalized. The importance of

Link Building Challenges

16 Link Building Challenges: Overcome & Rock the SERP in 2024

Link building for SaaS websites presents unique challenges due to the highly competitive and niche nature of the industry. One of the biggest hurdles is identifying relevant and authoritative sites within a SaaS-specific field willing to provide backlinks. SaaS companies

Agile SEO Strategies, Framework and Tips

Agile SEO Strategies for SaaS Websites: A Definitive Guide 2024

Agile SEO strategies are vital for SaaS websites due to the fast-paced and competitive nature of the software industry. In the technical environment, adapting quickly to changing market trends, user behaviors and search engine algorithms is critical. Agile SEO allows

Organic SEO

Organic SEO for SaaS: Benefits, Techniques & How to Do (2024)

Organic SEO for a SaaS website focuses on driving traffic naturally through search engine rankings without relying on paid methods. For SaaS businesses, the process involves optimizing every element of the website, from content structure to user experience, aligning each

Unlinked Mentions

Unlinked Mentions for SaaS SEO: Find & Claim Backlinks

Unlinked mentions for SaaS SEO are a valuable opportunity to improve online visibility and build backlinks that enhance domain authority and drive organic traffic. By identifying and converting these mentions into links SaaS companies strengthen their SEO efforts, increase their

Testimonial Link Building

Testimonial Link Building for SaaS Website: Examples & Steps (2024)

Testimonial link-building is a strategic approach used by SaaS companies to enhance their online presence and credibility. It involves acquiring backlinks through authentic endorsements from satisfied customers or partners, which are then featured on their websites or marketing materials. By

SaaS SEO Tools

20 Best SaaS SEO Tools to Outrank Competitors: Free & Paid

SaaS SEO involves optimizing software-as-a-service (SaaS) websites to improve their visibility in search engine results. It is important for driving organic traffic, enhancing brand authority, and increasing conversions. SaaS SEO encompasses keyword research, on-page and off-page optimization, technical SEO, and

Natural Backlinks

Natural Backlinks: 15 Ways to Gain High Quality Natural Links

Natural backlinks are essential for SaaS websites as they help improve search engine rankings, drive organic traffic, and enhance domain authority. These links are earned through high-quality content, meaningful relationships, and valuable contributions to the industry, rather than being purchased

Social Bookmarking Link Building for SaaS Business

Social Bookmarking for Saas: Benefits, Websites, Useful Tips

Social bookmarking for SaaS (Software as a Service) refers to the practice of saving, organizing, and sharing web links to SaaS-related content on platforms designed for social interaction and content discovery. It allows SaaS businesses to save their own and

Social Listening for Link Building

Social Listening for Backlinks: Benefits, Tools, Useful Tips

Social listening for SaaS companies identifies opportunities for acquiring backlinks from mentions in discussions, forums or social media. Backlinks enhance a SaaS website’s SEO performance increasing organic traffic and domain authority. Improved domain authority leads to greater visibility in search

Dofollow vs Nofollow Backlinks

Dofollow vs Nofollow: Differences, Importance, Preference?

What Are Dofollow Links? Dofollow links are hyperlinks that pass authority from the source to the target website, enhancing its search engine ranking. These links are crucial for SEO, increasing credibility, visibility, and relevance by transferring trust and link equity

Referring Domains vs Backlinks

Backlinks Vs Referring Domains: Differences & Importance

Backlinks and referring domains, while closely related, play distinct roles in SEO and website authority. Backlinks represent individual links from external sites that direct users to your website. Referring domains, on the other hand, signify the unique websites that host

Black Hat Link Building

Black Hat Link Building: Techniques & Tips, Identify & Avoid

Black hat link building artificially inflates a website’s authority without providing real value to users. While the black hat techniques offer short-term benefits, they come with significant risks of search engine penalties and long-term consequences. Search engines like Google actively

Outsourcing Link Building

Outsourcing Link Building: Benefits, Steps, Precautions 2024

Outsourcing link building for SaaS provides access to specialized knowledge ensuring that backlink acquisition aligns with best practices and industry standards. SaaS companies benefit from time efficiency allowing internal teams to focus on core business functions while experts handle link

SEO Best Practices for SaaS Business

18 SEO Best Practices for Saas Business to Get Leads in 2024

SEO is essential for SaaS websites to drive organic visibility attracting prospects actively searching for solutions. The software market faces fierce competition so optimizing pages with target keywords helps generate relevant traffic. A well-implemented SEO strategy connects potential customers to

Advantages of using Emojis in outreach for backlinks

9 Advantages of Using Emojis in Link Building Outreach

Using emojis in link-building outreach provides several advantages that enhance the effectiveness of digital communication. Emojis add visual appeal and help convey emotions, which makes messages more relatable and engaging. By fostering a friendly tone, emojis build rapport and trust

Measure Backlinks ROI

Link Building ROI: Measure & Optimize Your Backlinks Results

Link-building ROI for a SaaS website focuses on the effectiveness of backlink efforts in driving growth, enhancing visibility, and improving search engine rankings. In the competitive SaaS market, acquiring high-quality backlinks from relevant and authoritative sources significantly contributes to improved

Guest Blogging Sites for Free Backlinks

20+ Guest Posting Sites to Get High-Quality Backlinks FREE

Guest posting enhances brand visibility, boosts website authority and generates valuable backlinks which directly impacts search engine ranking. A well-structured guest post attract targeted audiences to the contributing website, providing access to a new pool of potential customers. Guest posting

Resource Page Link Building Strategy for SaaS Websites

Resource Page Link Building: Easy Guide for Saas Websites

Resource page link building is particularly important for SaaS websites because it helps establish authority by getting featured on curated pages dedicated to valuable industry resources. By obtaining backlinks from resource pages, SaaS websites also drive relevant referral traffic, attracting

Directory Listings Backlinks for SaaS

Directory Link Building for SaaS: Relevant & Targeted Links

Directory link building for SaaS allows you to attract targeted audiences interested in SaaS solutions. Directory submissions help enhance the online authority of your SaaS website by acquiring quality backlinks from trusted sources which in turn boost search engine rankings.

Backlinks Metrics to Care About!

23 Link Building Metrics to Care About! Measure & Track Them

Link building metrics are critical indicators for assessing the effectiveness of a website’s backlink profile. The metrics provide insights into the authority, relevance and quality of external links which contribute to improved search engine rankings. Search engine rankings are influenced

How to Build Backlinks for SaaS websites

How to Get Backlinks? 15 Creative Ways for SaaS Websites

SaaS websites get backlinks through creative ways like guest blogging, outsourcing link building, leveraging broken link opportunities, creating linkable assets, publishing original research, using directories, hosting webinars, and collaborating with influencers for content partnerships. Other methods include using forum contributions,

SaaS Reputation Management with Link Building

Saas Reputation Management with Link Building: Strategies

For SaaS companies, managing online reputation through strategic link building is essential for driving growth and establishing authority. A robust reputation builds trust among users and search engines alike, positioning a brand as reliable and credible. Quality backlinks from reputable