EMGI is a strategic authority partner for SaaS teams that need results, not isolated link activity. If you already know which pages and topics matter, we build relevant editorial backlinks that support the commercial pages, category content, and authority signals your growth depends on.
Matt runs strategy and quality control personally, so the link building is tied to the pages, categories, and revenue outcomes that matter.
backlinks per month, depending on category difficulty, commercial pages, and the strength of existing authority.
From $3,000/month
The editorial engine, pointed at your money pages. Relevant publications, a Priority Page Map and placement reporting.
$300 to $500 per link. The mix follows your category and the quality of the opportunities.
View the engine →From $4,000/month
Diagnosis first. Then content, authority and AI visibility, measured against the baseline we capture with you.
Start with the map →Customer and market diagnosis. An Authority Roadmap. A panel of 30 buyer prompts and a share-of-voice ledger.
Editorial placements, publisher vetting, the Priority Page Map and movement reporting.
For illustration: at $12,000 gross profit per new customer, four incremental customers cover that annual starting investment. We run this with your actual margins and close rates.
Ask ChatGPT which tools it recommends in your category. Does it name you? That is a useful place to start the conversation.
Talk through your categoryThe final scope follows the roadmap. If we cannot see a credible way to move the needle, we will say so on the call.
A short walkthrough from Matt on how EMGI maps buyers, pages, queries, prompts, and authority gaps before deciding what to build.
When we do build backlinks, we prioritise extremely relevant placements on sites with meaningful organic traffic and real authority. DR can be useful context, but it is not the strategy. Relevance, traffic, placement quality, and commercial fit matter more.
Useful as a directional benchmark, never treated as a blind buying rule. We would rather build fewer relevant placements than chase impressive-looking numbers that do not influence the buyer journey.
noun / editorial authority for software companies
A SaaS link building agency earns the authority signals that make software companies visible where buyers research: editorial backlinks and brand mentions from the publications, comparison pages and communities B2B buyers actually read, built to lift rankings on Google and citations in AI search at the same time. The good ones work from strategy: which pages deserve authority, in what order, against which competitors. The rest sell links by the kilogram. We are aggressively the first kind.
Some agencies hand you an approval queue and call it a service. We do not, and that is deliberate: you hired us for judgement, and outsourcing site selection back to you means outsourcing the outcome too. We take full responsibility for every site we build on, our vetting bar is the contract, and you see every placement, every context and every anchor in your live tracker. If a placement ever falls short of our published standard, that is our problem to fix, not yours to have caught.
Domain Rating is a calculation, not a qualification. Before any site enters your campaign we check where its traffic actually comes from: relevant keywords landing on relevant pages means Google trusts it in your territory, and traffic from junk means the site is about junk. We walk away from "write for us" pages, marketplace-listed sites, and anywhere with off-niche link neighbours, whatever the metrics say. Relevance first, evidence always.
We identify your ICPs, what their actual target buyers look like, and the search, editorial, comparison, AI, and community surfaces they use before they know who to trust.
We map those buyers to the queries, prompts, comparison journeys, and pages that influence evaluation, then strengthen the assets and third-party proof around them.
We audit where you already have authority, reinforce the pages that can genuinely compete, and report what moved so leadership knows where to double down.
Prospeo crossed $1.5M ARR during the campaign while competing in one of the most crowded SaaS categories.
HR Partner Outranking $3B+ incumbents on feature terms.Organic traffic value moved from $5K to $20K/month over 25 months.
Viddyoze 5,000 to 15,000 monthly visitors in 7 months.Search authority supported organic growth before the company was subsequently acquired.
Editorial placements across SaaS, HR tech, fintech, dev tools, sales and AI publications.
This is the execution-led offer for teams that know SEO is strategically important and need a specialist partner to own link acquisition without hiring or managing an internal outreach team.
A strong SaaS link building programme should not feel like buying inventory. It should feel like your ICPs, buyers, category, commercial pages, prompts, search journeys, and proof gaps have been mapped properly before anything gets built.
Not every blog post deserves links. We audit where authority already exists, where you can genuinely compete, and which revenue, comparison, category, or supporting pages should be reinforced.
That can include editorial links, journalist mentions, Reddit, Quora, relevant communities, comparison surfaces, review ecosystems, internal links, and content updates that make the target page easier to trust.
The reporting is not just a list of links. It shows what moved, which pages gained strength, where visibility changed, and what should happen next.
A live tracker of every placement with its status and URL, and a monthly report covering the links and brand mentions acquired, the content delivered, target-page positions and traffic value, and our recommendations for the month ahead. Quarterly, we re-capture your AI visibility against your baseline prompt panel so movement across ChatGPT, Claude, Gemini and AI Overviews is visible and attributable. What we do not report: raw link counts and DR movements dressed up as outcomes. If a number does not connect to pipeline, it does not lead the report.
We work across HR, fintech, healthcare, martech and cybersecurity SaaS. The category changes the surface map. The principle stays the same.
If you want to check our thinking before a call, three guides cover what buyers ask most: what SaaS link building actually costs, how we measure revenue impact, not just rankings, and how EMGI compares with other SaaS link building agencies. Still shortlisting? Here are the questions to ask any agency, including us.
Editorial placements and brand mentions inside real articles on real publications, often on sites like HubSpot, Zoom, Monday.com and BigCommerce. Every placement passes one test before we count it: would your buyer plausibly read this article? If the answer is no, the metrics do not matter.
No. Marketplace links are the reason link building has a bad name. We prospect placements against your topic, vet the site for real traffic and relevance, and walk away from anything that smells like a farm. You see every placement, every month, with the article it lives in.
At the pages that make you money, not the blog for its own sake. Feature pages, comparison pages, category pages, and guides that win your category answers. Concentration beats coverage when the page has commercial upside.
More than ever, just for a bigger reason. A link is a sentence about what your domain means, and AI engines read those sentences the same way Google does. The brands winning AI citations are usually the brands whose authority profile already teaches the web what they are trusted for.
It depends on your category and what quality placements actually exist. We will not commit to a number that forces junk into your profile to hit a quota. You get a consistent monthly programme, full visibility of every placement, and our judgement on when to push volume and when to hold the bar.
That is the onboarding. Before anything gets built we go deep on your ICP, competitors, product, positioning, and the topics your buyers read. For vertical SaaS, relevance is even more important: a link from a generic marketing blog teaches the engines very little about specialist software.
