Videos

Matt Emgi

Matt Emgi

Founder, EMGI Group

I help SaaS companies become the most visible and trusted brand in their category, so organic search drives pipeline, not just traffic. Every video here comes from real client work: the audits, the teardowns and the playbooks, with the actual numbers.

All videos
How I'd Allocate a $10,000/Mo Organic Marketing Budget for a SaaS Company16 min

How I’d Allocate a $10,000/Mo Organic Marketing Budget for a SaaS Company

Exactly how I would split $10,000 a month across content, links and AI visibility, and what I would cut first.

How I'd Do Content Marketing in 2026 If I Started From Zero14 min

How I’d Do Content Marketing in 2026 If I Started From Zero

The from-scratch content playbook: what I would publish first, and the order that compounds.

How I Find Backlink Opportunities Your Competitors Miss (2026 Workflow)28 min

How I Find Backlink Opportunities Your Competitors Miss (2026 Workflow)

The full 2026 prospecting workflow for finding link opportunities your competitors never see.

Read: high-authority backlinks guide →

SaaS Link Building: What a Real Engagement Looks Like (Month by Month)17 min

SaaS Link Building: What a Real Engagement Looks Like (Month by Month)

Month by month, what actually happens inside a link building engagement: deliverables, timelines, results.

Read: link building cost guide →

I Audited 150 SaaS SEO Strategies. Here's What Separated the Winners.16 min

I Audited 150 SaaS SEO Strategies. Here’s What Separated the Winners.

I audited 150 SaaS SEO strategies. The winners shared a handful of habits; here is what separated them.

Read: the 150-strategy playbook →

Is SEO Dying? What AI Changed in 202612 min

Is SEO Dying? What AI Changed in 2026

What AI actually changed in search this year, and what still compounds regardless.

Read: the full write-up →

The SaaS SEO Playbook for 2026 (What's Actually Working Right Now)11 min

The SaaS SEO Playbook for 2026 (What’s Actually Working Right Now)

The current SaaS SEO playbook, end to end: what is actually working right now.

Read: the written playbook →

The Reddit and Quora Playbook That Gets SaaS Brands Cited in ChatGPT12 min

The Reddit and Quora Playbook That Gets SaaS Brands Cited in ChatGPT

How SaaS brands earn ChatGPT citations through Reddit and Quora, without astroturfing.

Read: Reddit citations in AI search →

Why Your SaaS is Invisible in ChatGPT13 min

Why Your SaaS is Invisible in ChatGPT

Why AI assistants never mention your SaaS, and the authority signals that change it.

Explore: our LLM SEO service →

Why This $150M Company Gets 10x Less SEO Traffic Than Its Free Competitor17 min

Why This $150M Company Gets 10x Less SEO Traffic Than Its Free Competitor

A $150M company gets 10x less organic traffic than its free competitor. The full teardown.

Why a Bootstrapped SaaS Is Outranking $10 Billion Competitors on Google10 min

Why a Bootstrapped SaaS Is Outranking $10 Billion Competitors on Google

How a bootstrapped SaaS outranks $10 billion competitors on Google, and what it proves about authority.

The 5 SEO Metrics Every SaaS CMO Should Be Tracking (But Isn't)14 min

The 5 SEO Metrics Every SaaS CMO Should Be Tracking (But Isn’t)

The five SEO metrics that predict pipeline, and the vanity ones to stop reporting.

Read: the full metrics write-up →

The Link Building Strategy That Grew a SaaS 200% in 7 Months13 min

The Link Building Strategy That Grew a SaaS 200% in 7 Months

The link building strategy behind 200% organic growth in seven months, step by step.

Read: SaaS link building ROI →

SaaS SEO Has Changed in 2026. Here's How to Stay Ahead12 min

SaaS SEO Has Changed in 2026. Here’s How to Stay Ahead

AI Overviews now sit on almost half of Google queries. Here is how SaaS teams stay ahead.

7 Questions to Ask Your SEO Agency (If You Want Pipeline, Not Just Traffic)16 min

7 Questions to Ask Your SEO Agency (If You Want Pipeline, Not Just Traffic)

Seven questions that separate agencies that build pipeline from agencies that build reports.

Read: the seven questions in full →

How SaaS Companies Build Authority That Shows Up Everywhere (Google, ChatGPT, Perplexity)28 min

How SaaS Companies Build Authority That Shows Up Everywhere (Google, ChatGPT, Perplexity)

The full system for showing up in Google, ChatGPT and Perplexity at once.

Read: topical authority for SaaS →

how we grew a SaaS from 1,000 to 17,000 monthly visitors (Full SEO Breakdown)29 min

how we grew a SaaS from 1,000 to 17,000 monthly visitors (Full SEO Breakdown)

The full breakdown of growing a SaaS from 1,000 to 17,000 monthly organic visitors.

Read: the Prospeo case study →

Why Your SaaS SEO Isn't Generating Demos (And How to Fix It)22 min

Why Your SaaS SEO Isn’t Generating Demos (And How to Fix It)

Traffic up, demos flat? Why it happens, and the fix, in order.

Want this applied to your SaaS?

Every video on this page comes from work we actually do. Book a free AI visibility audit and get the same analysis, run live on your own brand: where you rank, where AI answers name you, and what to build next.

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