Constant Hire: From 8 to 44 Inbound Sales Calls a Month, On Pace for 300 This Year, Where One Placement Can Pay Five Figures

The story in one line: a one-person marketing team published the content, we built the e-commerce-relevant authority underneath it, and inbound calls went from 8 a month to 44, on pace for 300 this year, in a business where one placement can pay five figures. This is the full SEO and GEO case study of how.

Who Constant Hire is

Constant Hire is a US-based e-commerce recruitment agency. Their line is “we hire top talent for consumer brands”, and the range is wide in both directions: junior hires through to CEOs, for DTC, CPG and e-commerce companies running from $1M to $500M+ in annual revenue, including consumer brands you would recognise from your own bathroom shelf, Starface, RAW and Everyday Dose among them.

The team is deliberately lean. Marketing is essentially one person, Guillaume Deschamps, the Growth Marketing Manager, with CEO Connor helping between sales calls. Everyone else recruits. Which is exactly why this case matters: none of what follows came from a big team or a big budget. It came from aim.

Where they started

January 2026 told the honest story: 8 inbound sales calls for the month, and roughly 120 leads across the whole of 2025. Not because the marketing was bad, the opposite. Guillaume had built a content engine most companies would envy: three to five blogs a week, one to three service pages a week, all in-house, all aimed at what buyers actually ask.

The problem was the layer underneath. Recruitment is a trust category, and a young domain publishing great content still reads to the engines as a young domain. The content deserved to rank; the authority said otherwise. That is where we came in, in March 2026.

The strategy: revenue first, relevance always

Nine links a month, every month, for six months. Deliberately not more. Part of the early advice was that the high-volume plans agencies love to pitch are the wrong shape for a domain like this, a point Guillaume appreciated more than most, because he has done link building himself.

The targeting came from revenue, not keyword lists. Constant Hire knows which roles they fill fastest, which means which pages make money soonest, so the links went there first.

Relevance was the filter on every placement, and it is the part most link building ignores. A link is a sentence about what your domain means, and sixty sentences about e-commerce hiring taught Google, and the AI engines reading the same web, exactly what Constant Hire is for.

The content engine behind it

Credit where it belongs: the content is Guillaume’s, produced in-house at a pace most teams three times the size would not attempt. The recruiting industry hands him dozens of roles to build pages around, and the salary content in particular, built on data competitors do not have, does double duty: companies searching how much to pay, candidates searching how much to ask.

And his sourcing method for topics is the one we would prescribe to any client:

That division of labour is the whole model here: he publishes what buyers ask, we build the authority that makes the engines believe it. Neither works alone.

What happened: doubling, month over month

The growth was not a spike. It was compounding.

By August: 44 inbound sales calls in the month, top-5 rankings on the role queries the links targeted, 200+ leads for the year against roughly 120 in all of 2025, and a forecast that has the annual goal falling early.

Now run the economics any operator will care about: recruitment placements at this level can pay five figures each. 300 inbound calls a year against that deal size, on a marketing operation of one person plus nine links a month, is about as good as B2B unit economics get.

The AI search effect

Here is the part that makes this a 2026 case study rather than a 2019 one. For the year, Google Search has driven 27% of Constant Hire’s leads. AI recommendations: 26%. The newest channel in marketing is one point behind the oldest, and clients say so out loud on sales calls.

This is the same authority doing two jobs. The links and rankings that win Google are the sources the AI engines read when they assemble a recommendation, and buyers arriving from an AI answer come pre-sold in a way no ad traffic ever does. The flywheel has even started spinning on its own:

Why outsource links at all? Ask a former link builder

Guillaume is not a buyer who needed link building explained. He has done the job, which makes his procurement logic worth quoting in full. He interviewed six agencies before choosing us, and his maths on outsourcing is the cleanest we have heard:

And the operating relationship it produced:

What Guillaume had to say

What this SEO and GEO case study proves

Three things, if you strip it back. First, a link building case study only matters if the links are aimed: nine relevant placements a month into revenue pages beat any volume plan. Second, SEO and GEO are the same engine wearing two scoreboards: the authority that took Google from 8 calls to 44 is the same authority AI assistants read when they recommend, which is why the two channels sit at 27% and 26% of leads. Third, this works for lean teams: one marketer, one link partner, compounding month over month. If you are looking for a B2B SEO case study to benchmark against, the numbers above are all real, dated and client-approved.

Want this engine behind your growth?

If your content deserves to win and the calls are not coming, the missing layer is usually authority: links and mentions in the places your buyers and the AI engines actually read. That is exactly the problem we solve, in e-commerce, SaaS and beyond.

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