What happens after the plan?

Whatever you want. Some teams run it internally, some bring it to their existing agency, and the right fits become Authority Roadmap customers. The plan is not a teaser; it is the real diagnosis.

You speak with me. The point is to diagnose whether there is a real authority and AI visibility opportunity, not to push you through a scripted qualification call.

Can I use the plan without hiring EMGI?

Yes. Some teams act on it internally, some share it with an existing agency, and some come back later when the timing is better. If EMGI is the right partner, the plan makes the next step obvious. If not, it is still useful.

How are you different from the bigger SaaS SEO agencies?

They are bigger and cover more verticals. EMGI is smaller, SaaS-focused, and built around B2B SaaS and AI visibility: being visible across Google, AI answers, and community proof surfaces at the same time. Both models are legitimate. Pick the one that fits your stage.

Free AI visibility audit

See where buyers find you. And where they never will.

Q: Is this actually free?

Yes. The audit call and the written growth plan cost nothing. About 40% of these calls end without me pitching anything, because the honest answer is sometimes that you do not need an agency yet or that I may be the wrong one for you.

Q: What do I need to prepare?

Nothing heavy. Please send your category, your domain, and any main perceived competitors through the Calendly booking form. I will bring the data, break down your actual site, and show you what exists across search, AI answers and buyer-trust surfaces.

Q: Will you tell me if we are not ready?

Yes. If your category is too early, your site needs foundational work first, or the opportunity is not large enough yet, I will say that. You still keep the plan.

About 40% of these calls end without me pitching anything.

EMGI helps B2B SaaS companies doing $1M-$30M ARR become the company buyers find, trust, and shortlist. On Google, in ChatGPT, and everywhere in between.

The uncomfortable reality: your buyers are researching the problem you solve right now, and they are finding your competitors. Not because your product is worse, but because they spent years building the visibility and third-party trust signals that make them the default answer. That's what we fix at EMGI.

Give me your URL and I will have looked at it before we talk.

Prospeo grew from 1,000 to 17,000+ monthly organic visitors in 14 months.

Buyer visibility map Where the buyer journey leaks.

Discover

Evaluate

Trust

Convert

Google ChatGPT Claude Gemini Google AI Overviews Reddit

Watch first

The short version before you book.

A direct walkthrough of what we look for, what you leave with, and why most SaaS visibility gaps are not obvious from rankings alone.

Choose a time

Book the 30-minute audit.

Send your URL in the booking form. If you can, add your category and two or three competitors. We will bring the data, talk through the real opportunity, and send a written plan within 48 hours.

No deck needed.
No junior SDR handoff.
No hard push if the timing is wrong.

How we work

Most agencies start with a keyword list. We start with your data.

Search Console, analytics, CRM, support tickets, sales call recordings. That is where the real strategy lives.

Map the buyer

We identify your ICP, the categories they compare you in, and the pains they use to frame the search.

Map the surface

We check the queries, prompts, SERPs, AI answers, Reddit threads, review sites, and comparison surfaces buyers use.

Map the authority gap

We show which pages need content updates, internal links, editorial links, brand mentions, reviews, YouTube, or community proof.

Prioritise the plan

You leave with the work ranked by commercial impact, not a generic pile of SEO tasks.

Authority drives visibility. Visibility drives pipeline. Done for you, a natural extension of your marketing team, at half the price of a senior hire.

What happens on the call

Thirty minutes. A real diagnosis. A plan you can use without us.

At the end of the call, we want you to be impressed enough by the visibility plan that working together feels obvious. But the plan is still useful if you implement it yourself.

We show you where buyers find you now. Google rankings, AI mentions, answer citations, communities, comparison pages, and the pages already carrying authority.

We show you what competitors are doing that you are not. Specific pages, stronger review signals, content angles, YouTube presence, Reddit/community mentions, and link gaps.

We show you what to fix first. The shortest route to more visibility, stronger buyer trust, and a clearer pipeline story for leadership.

Proof

Proof before the pitch.

These are examples of what happens when authority is mapped to the surfaces buyers actually use. We start honest about what's achievable and by when. It's why clients stay for years.

Read the case studies

B2B recruitment platform100+ sales callsHigh-ticket organic calls in 8 months, growing monthly.

Bootstrapped sales tech SaaS1,000 to 17,000Monthly visitors, crossing $1.5M ARR.

Community product SaaS+80% referral trafficAnd 9 extra conversions in 60 days.

AI EdTech product+40% trafficIn 2 months.

HR SaaSMultiple #1 rankingsOutranking billion-dollar giants.

Authority networkHubSpot, Zoom, Monday.com, BigCommerceAverage DR 60+, including niches most agencies can't place in.

Retention90%+ past first cycleMultiple clients retained 2+ years.

Original research137 SaaS companies1,486 buying queries on how AI search picks brands.

From EMGI published research

AI visibility is not vibes. It is measurable.

44% of top-ranked SaaS brands on Google get zero ChatGPT mentions for the same keywords. 81.6% of B2B SaaS buying queries surface Reddit inside Google's AI-enhanced search. 84% citation rate for SaaS brands that stack directory reviews and topical authority.

FAQ

Questions before you book

Is this actually free?

Yes. The audit call and written plan are free. About 40% of these calls end without me pitching anything.

What do I need to prepare?

Just send your URL, category, and two or three competitors in the Calendly form if you can. If not, still book.

Who is on the call?

You speak with Matt Emgi, founder of EMGI. The point is to diagnose where the real opportunity is.

Will you tell me if we are not ready?

Yes. If the opportunity is not strong enough yet, we will say so.

Can I use the plan without EMGI?

Yes. You can implement it yourself, with your team, or with another agency.

How are you different from SEO agencies?

EMGI works almost exclusively with B2B SaaS companies, publishes original research on AI visibility, and builds authority around the pages and surfaces that influence pipeline.