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Press releases are important for SaaS businesses because they help create awareness, establish credibility, and drive growth in a competitive market. SaaS companies use press releases to announce product launches, feature updates, partnerships, or milestones.
Additionally, press releases generate backlinks from reputable news sites. The backlinks then improve SaaS SEO efforts and organic search rankings. Press releases also increase website traffic, higher conversion rates, and greater customer retention.
To successfully publish a press release, create an engaging headline, include a boilerplate, keep the content short, focus on newsworthy information, provide accurate contact details, use relevant quotes, understand your audience, including multimedia, be concise and check grammar.
Some examples of press releases include news releases, partnerships press releases, crisis management press releases, event press releases, new hire press releases, rebranding, product launches, award press releases, etc.
This guide provides compelling press release examples for SaaS businesses to boost backlinks, free templates to help you craft effective press releases, tips to publish your press release, details of the best press release distribution services, and everything in between.
What is a Press Release for a SaaS Website?
A press release is a concise and clear official written statement issued by a company or organization to the media. Press releases aim to announce news or events, promote sales, inform the public about important updates, and gain indirect traffic.
A press release helps a SaaS brand boost the website’s visibility and generate awareness about product launches, updates, or industry partnerships. Press releases establish the SaaS brand’s authority, attract potential customers, and enhance SEO through backlinks from credible sources. SaaS companies distribute their news timely using press releases and engage journalists, influencers, and users. The increased user engagement leads to increased traffic, media coverage, and improved reputation in the competitive SaaS market. Additionally, press releases support credibility and position the SaaS brand as a thought leader in the industry.
How Does a Press Release Work for a SaaS Business’ Link Building?
A press release works for a SaaS business by announcing new products, updates, or partnerships to the media. Press releases also generate publicity, gain backlinks from trusted websites, attract potential customers, build credibility by securing media coverage and improve SEO rankings.
Press releases help a SaaS business reach a broader audience including journalists, bloggers, and potential customers. Well-crafted press releases also support SaaS Business’ Link Building strategy by earning backlinks from authoritative news sites. The backlinks then drive organic traffic and enhance search engine rankings. The combination of media attention, credibility, and SEO benefits helps SaaS companies stand out in a competitive market.
What are the Press Release Examples?
The press release examples include news release, partnership press release, crisis management press release, event press release, new hire press release, rebranding, product launch, award press release, mergers and acquisitions, publication, charity press release, company news, new business, research study press release, boilerplate, etc.
Below are the examples of press releases designed for different scenarios common in the SaaS industry:
News Release
A news release is a formal written communication issued to the media and used for announcing events, updates, or developments within a company. The purpose of news releases is to generate media coverage and inform the public or industry stakeholders about relevant news.
In a SaaS business, a news release helps in promoting new product features, company achievements, funding rounds, or partnerships. News releases help SaaS brands increase visibility, drive traffic, build credibility, secure media attention and reach new customers. The news releases also improve SEO by generating backlinks from reputable media outlets to support the SaaS company’s online presence.
For example, a SaaS company like Slack might issue a news release announcing a major update, such as integrating with new business tools. The news release provides details about the new features, the benefits for users, and how that feature enhances their product’s value.
Partnership Press Release
A partnership press release is an official announcement issued by two or more companies to inform the public, media, and stakeholders about a new partnership, collaboration, or strategic alliance. The purpose of the partnership press release is to highlight the benefits and objectives of the partnership, and how the press release will impact the market.
For a SaaS business, a partnership press release highlights strategic alliances that improve the company’s credibility and market reach. SaaS businesses showcase their commitment to growth and innovation by announcing partnerships with well-known companies. Partnership releases generate buzz in the industry by attracting the attention of potential customers and investors. Additionally, a well-crafted partnership press release strengthens the brand image and creates opportunities for cross-promotion, shared customer bases, and collaborative marketing efforts.
For instance, HubSpot, a leading SaaS CRM platform, partnered with Shopify to integrate e-commerce features into HubSpot’s marketing tools. The partnership allowed Shopify users to access HubSpot’s powerful marketing automation and HubSpot customers use Shopify’s ecommerce functionalities, benefiting both platforms and their customers.
Crisis Management
A crisis management press release is an official statement issued by a company or organization in response to a crisis or emergency situation. Crisis management news is important because the crisis has the potential to damage the company’s reputation, operations, or relationships with stakeholders. The purpose of the crisis management press release is to address the issue head-on, provide accurate information, and reassure the public that the situation is being managed effectively.
SaaS businesses use crisis management releases to control the buzz during challenging situations and maintain customer trust. In the event of a data breach, service outage, or other critical issue, a timely press release communicates the steps the company is taking to resolve the problem. The open communication in crisis press releases help reassure customers and stakeholders about reducing risk of the situation. In a highly competitive SaaS landscape, maintaining a positive reputation is essential for long-term success, making crisis management press releases an important tool.
In 2021, a major outage affected Slack’s services, leading to widespread disruption for users. Slack’s crisis management team quickly issued statements across social media and their website. The news provided updates to users on progress and offered support. Their clear and timely communication helped manage customer frustration and maintain trust during the service outage.
Event Press Release
An event press release is a formal announcement distributed to the media to promote an upcoming event, such as a product launch, webinar, or conference. The event press release includes key details like the event’s purpose, date, location, and how to participate. The purpose of the event press release is to generate interest and media coverage.
In a SaaS business, event press releases help in inviting journalists and influencers to important events. They help create buzz, attract media attention, and engage both existing and potential customers. The launches or webinar events offer an opportunity for SaaS businesses to showcase their products, share industry insights, and build customer relationships.
For example, Salesforce issues an event press release each year for the company’s Dreamforce conference. The event press release highlights keynote speakers, new product announcements, and exclusive sessions. Event press release invites customers, partners, and the media to join and learn about Salesforce’s latest innovations and strategies.
New Hire Press Release
A new hire press release is an official announcement shared with the media to inform about the hiring of an important executive or team member. A hire news article includes details about the new hire’s background, role, and what they bring to the company. The new hire press news aims to build credibility and attract attention.
In a SaaS business, new hire press releases are important for showcasing the growth and expertise of the company. Announcing the addition of skilled executives or industry experts boost the company’s reputation, attract investors, and increase customer trust. New hire press release also signals strategic developments or expansion plans that help the company stay competitive.
In 2022, HubSpot issued a new hire press release announcing Yamini Rangan as the new CEO. The release highlighted Rangan’s extensive experience in the SaaS industry and how her leadership drives the company’s future growth. The announcement helped solidify HubSpot’s standing in the SaaS market.
Rebranding
A rebranding press release is an official announcement issued by a company to inform the public, customers, stakeholders, and the media about a change in the company’s brand identity. Rebranding includes changes to the company’s name, logo, visual identity, messaging, product offerings, or overall market positioning. The goal of a rebranding press release is to communicate the reasons behind the rebranding and how rebranding reflects the company’s evolution.
A rebranding press release is essential for a SaaS business to effectively communicate a company’s new direction, vision, and identity to the audience. When a SaaS company undergoes rebranding, the changes to the name, logo, messaging, or product are clearly conveyed to both existing and potential customers. A well-crafted rebranding press release makes sure that stakeholders understand the reasons behind the change and what to expect going forward.
In 2020, the SaaS company Zendesk rebranded the company’s structure to focus on expanded product offerings beyond customer support. The rebranding included a refreshed visual identity and a broader messaging strategy to communicate that Zendesk had evolved into a comprehensive customer experience platform, catering to a wider audience. The shift helped Zendesk stay relevant and competitive in the evolving SaaS landscape.
Product Launch
A product launch press release is an official announcement issued by a company to inform the media, potential customers, and stakeholders about the release of a new product or service. The purpose of the product launch press release is to generate excitement, create awareness, and provide essential details about the product.
A product launch press release introduces new software or features of a SaaS business to the market to generate excitement among potential customers. By formally announcing a new product, a SaaS company shows unique benefits, features, and the problems the product solves. Additionally, product launch press releases help SaaS companies engage with existing customers and compel them to explore the latest products. A successful product launch press release also boosts SEO by generating valuable backlinks from news outlets and industry blogs.
In 2021, Zoom launched “Zoom Apps,” allowing users to integrate third-party applications directly within the Zoom interface. The product launch was accompanied by a press release and promotional campaigns that highlighted how the new feature improves productivity for remote teams by offering seamless app integration. The launch strengthened Zoom’s market position and expanded the SaaS brand’s utility for users.
Award Press Release
An award press release is an official announcement shared with the media to inform about a company receiving recognition for winning an award. Award press releases highlight the award’s importance, details about the achievement, and how the award reinforces the company’s reputation and success.
In a SaaS business, an award press release plays a crucial role in building credibility, improving brand reputation, and attracting potential customers. Winning an award highlights the company’s excellence in innovation, customer service, or industry leadership. An award press release positions the SaaS as a trustworthy and competitive player in the market.
In 2022, Freshworks issued an award press release announcing that the brand had been named a “Gartner Magic Quadrant Leader” for CRM customer engagement. The press release focused on how the recognition validated Freshworks’ commitment to providing innovative SaaS solutions and boosted the company’s reputation.
Mergers and Acquisitions
A mergers and acquisitions (M&A) press release is an official announcement issued by a company to inform the public about an important corporate event where two companies are merging or one company is acquiring another. The purpose of the (M&A) press release is to provide essential details about the transaction, explain the strategic reasons behind the merger or acquisition, and outline the expected benefits for stakeholders.
Announcing an M&A helps SaaS business clarify the strategic reasons behind the move. The reasons include expanding product offerings, entering new markets, or improving technological capabilities. The transparency during mergers and acquisitions is important for maintaining trust with customers, investors, and partners. An M&A press release also highlights the strengths of the combined entities, showcasing how they create new value for customers.
In 2018, Adobe acquired Marketo, a leading SaaS marketing automation platform, for $4.75 billion. The acquisition allowed Adobe to strengthen the marketing software portfolio and target the B2B marketing space. Marketo acquisition by Adobe positioned the company as a leader in cloud-based services for marketing and sales.
Publication
A publication press release is an official announcement issued by a company, organization, or individual to inform the public about the release of a new publication. The publication might be a book, report, magazine, journal, white paper, or any other form of published content. The purpose of publication press releases is to generate interest, provide key details about the publication, and drive awareness.
When a SaaS company releases a publication, the press release helps draw attention to the valuable resources. Publication press releases drive traffic to the published content and make the company a credible source of information for potential customers and partners. Publication press releases are featured in relevant news outlets, blogs, and industry websites. The tagging in relevant sites helps SaaS websites gain visibility, get valuable backlinks, and improve search engine rankings.
Salesforce regularly publishes “State of Sales” reports, offering insights and data on trends in sales and customer relationship management. The SaaS publication positions Salesforce as an industry leader and provides valuable information to the users. Sales reports also help the company in attracting new customers and strengthening the market position.
Charity Press Release
A charity press release is an official announcement or communication made by a company. Charity press releases are used to inform the public and media about the company’s charitable activities, donations, partnerships with nonprofits, or involvement in philanthropic events.
For SaaS businesses, charity press releases help in highlighting their corporate social responsibility (CSR) and showcasing the company’s commitment to a better community. Charity press releases strengthen the company’s reputation and build trust and loyalty among customers. By participating in charitable activities, SaaS companies also create positive media coverage, build brand awareness, and potentially attract like-minded partners or investors.
For example, In 2023, HubSpot launched the “HubSpot for Good” initiative, providing free access to the company’s CRM tools for nonprofits and charitable organizations. The initiative was accompanied by a press release and a series of webinars for educating nonprofits on how to maximize the use of CRM for donor management and community outreach.
Company News
A company news press release is an official statement issued by a company to communicate important updates or developments to the media, stakeholders, and the public. Company news press releases are used to share a wide range of newsworthy information, such as new hires, business milestones, product launches, financial results, partnerships, or other events affecting the company.
By regularly sharing company updates, SaaS businesses maintain transparency and build trust with customers, investors, and partners. Company news press releases also help shape the public perception of the company by positioning the company as a dynamic business. A company news press release attracts new talent and investors by showing the growth of the company.
For example, Slack, a popular SaaS company, frequently shares company news on their blog. One instance of company news is when Slack announced the company’s integration with Salesforce showing how the partnership improves collaboration for their users.
New Business
A new business press release is an official announcement issued by a company to inform about the launch or establishment of a new business entity. New business press release is used to introduce the company to the market, explain the company’s purpose, highlight products, and outline the goals.
A new business press release provides an opportunity for SaaS business to articulate the company’s mission, vision, and the unique value propositions of the products. New business press releases help establish the brand’s presence in the market and generate initial buzz and awareness. The release also supports SEO efforts through backlinks and increases the company’s visibility in search results. Additionally, a well-timed new business press release attracts investment and strategic partnerships.
An example of new business in a SaaS company is when Shopify, an e-commerce platform, expanded the brand’s services by launching Shopify Plus, a premium solution for high-volume merchants. By targeting larger businesses with the new product, Shopify entered a new market segment.
Research Study Press Release
A research study press release is an official announcement that shares the findings or insights from a study or survey conducted by a company. Research study includes important data points, conclusions, and their implications. The research study press releases showcase expertise, provide value to the audience, and attract media attention by offering new information.
In a SaaS business, research study press releases help in building authority and thought leadership in the industry. A SaaS company by conducting research shows a deep understanding of the market, customer behaviours, or industry trends. Research press releases build credibility with customers, partners, and industry analysts. Additionally, the press release creates opportunities for backlinks and media coverage.
An example of a research study press release in the SaaS world is when HubSpot released a report on “The State of Inbound Marketing.” The press release shared key statistics and insights on how businesses were approaching inbound marketing and giving marketers valuable data to improve their strategies.
Boilerplate
A boilerplate is a standardized paragraph that provides a brief, consistent summary of a company’s background, mission, products or services, and any other relevant information. Boilerplate is placed at the end of a press release, after the main content, and serves as a quick reference for readers who may be unfamiliar with the company.
In a SaaS business, boilerplate helps in providing information about a company’s public identity. Boilerplate helps the company establish credibility by summarizing products and highlighting the company’s expertise in the software industry. The boilerplate also aids in media outreach by giving journalists a clear and concise description of the business.
A boilerplate for Slack might read: “Slack is a leading collaboration hub that connects people, tools, and information for more productive teamwork. Trusted by over 600,000 organizations, Slack empowers businesses to streamline communication, improve productivity, and drive innovation.”
Financial Earnings Press Release
A financial earnings press release is an official statement issued by a company to announce financial performance over a specific period, usually quarterly or annually. The financial press release includes financial measures such as revenue, profit, earnings per share (EPS), and other relevant financial data.
In a SaaS business, financial earnings press releases are important for maintaining transparency with investors, stakeholders, and the public. Since SaaS companies often rely on investors for funding, financial press releases help build trust by providing a clear picture of the company’s financial health. They also serve as a tool to attract potential investors by highlighting positive trends, such as increased recurring revenue or customer growth.
For example, Salesforce might issue a financial earnings press release stating, “Salesforce reports $7.72 billion in revenue for Q4 FY2023, representing a 26% year-over-year increase, driven by strong customer demand and new product adoption.”
Launch Release
A launch release is an official statement announcing the introduction of a new product, service, feature, or version by a company. Launch release is designed to generate excitement, inform the public, and attract attention from media, customers, and stakeholders. Launch releases typically include details about the product’s features, benefits, availability, and the problem the product solves.
In a SaaS business, launch releases are essential for building momentum around new offerings. SaaS companies operate in competitive markets and a well-timed launch release helps in attracting both current and potential users. Launch releases are also a tool for increasing customer engagement, driving traffic to the website, and securing media coverage.
In 2022, Monday.com launched “Monday WorkForms,” a new feature that enables users to create custom forms for data collection and workflow automation within the Monday.com platform. The launch was supported by a press release and a multi-channel marketing campaign, including video tutorials, customer testimonials, and a series of online demos showing the feature’s versatility for various industries.
Artist Press Release
An artist press release is a formal announcement designed to promote an artist’s work, such as a new project, performance, or exhibition. Artist release includes information about the artist, details of the project, and the upcoming events. Artist press releases are more common in creative industries like music or visual arts but SaaS businesses sometimes collaborate with artists for design, user experience, branding, or marketing purposes.
In a SaaS business, an artist press release is used to announce collaborations with designers, digital artists, or creative professionals. Artist press releases improve the company’s brand image by showing commitment to creativity and design innovation. The artist release also serves as a way to engage with a broader audience particularly those interested in the creative aspects of software design or user experience.
In 2023, Adobe Creative Cloud introduced the “Artist Spotlight” series, a new feature within Adobe platform that shows the work of emerging digital artists from around the world. The launch was accompanied by a press release and a dedicated social media campaign, highlighting the stories and creative processes of the artists.
Expert Position Press Release
An expert position press release is an official announcement made by a company to introduce a new hire or promotion of an individual to an expert role within the organization. Expert position press releases show the individual’s qualifications, their new responsibilities, and how their expertise will benefit the company. The goal is to present the company’s commitment to leadership, innovation, and growth by showing the strength of the team.
In a SaaS business, an expert position press release builds credibility and trust with customers, investors, and partners. Appointing highly qualified individuals to important roles signals that the company is committed to excellence and is bringing in talent to improve the products. Expert position announcements also attract media attention and potential clients by showing that the business is actively investing in industry-leading talent.
In 2024, Salesforce appointed Dr. Jane Doe as Chief AI Officer, marking an important step in the company’s commitment to advancing AI-driven solutions within the platform. The announcement was accompanied by a press release and a series of thought leadership articles authored by Dr. Doe, exploring the future oef AI in customer relationship management.
Product Updates
A product updates press release is an official announcement issued by a company to inform the public about important improvements and new features to an existing product or service. The purpose of the product updates press release is to keep users informed about the latest developments.
In a SaaS business, product updates press releases are necessary for maintaining user engagement and satisfaction. Regular updates show that the company is actively improving product’s software and responding to user feedback. Product updates releases help retain existing customers by providing them with new features and functionalities that meet their evolving needs. Additionally, product updates press releases attract potential users by showing the company’s commitment to innovation and continuous improvement.
In 2022, Asana introduced “Asana Goals,” a feature designed to help teams align their work with broader company objectives. The update allows users to set, track, and manage goals directly within the Asana platform. Asana issued a detailed press release that highlighted the benefits of “Asana Goals” for businesses aiming to align their work with strategic objectives.
What are the Benefits of Press Release?
The benefits of a well-crafted press release include enhancing brand awareness, establishing credibility and authority, launching new products or features, attracting investors and partners, boosting sales and conversions, improving customer retention, and building a competitive edge in the relevant industry.
The following image shows the benefits of press release:
Enhances Brand Awareness
Brand awareness is the extent to which consumers recognize and recall a brand’s identity and offerings. Press releases enhance brand awareness by distributing important information about a company’s updates, products, or achievements to a broad audience through media channels. The exposure increases the visibility of the brand, helps gain potential customers, and improves the brand’s presence in the market. Press releases also build recognition by consistently sharing newsworthy content.
Establishes Credibility and Authority
Credibility is the quality of being trusted and believed in and authority refers to having recognized expertise or influence in a specific field. Press releases help a company build trust and reputation by sharing accurate and reliable information about its successes, expertise, or important events. When media outlets and industry leaders share the press release, the sharing reinforces the company’s credibility and authority in the relevant field. Press releases also reinforce the company’s reliability by highlighting milestones, awards, or expert opinions.
Launches New Products or Features
New products or features refer to innovative additions or improvements made to a company’s existing offerings. Press releases launch new products or features by formally announcing product’s availability, benefits, and unique selling points to the media and potential customers. The strategic communication generates excitement and informs the target audience about the new developments. With press releases about launches companies create awareness among the audience and compel them to try the new product or feature. As a result, new products or features gain visibility and reach the intended market effectively.
Attracts Investors and Partners
Investors are individuals or companies that provide capital to a business with the expectation of future financial returns and partners are companies or organizations that collaborate with a business to achieve mutual goals. Press releases attract investors and partners by highlighting the company’s growth potential, innovative projects, or successful milestones. A press release makes sure that your future investors know the value of your business and collaboration opportunity. Press releases also generate interest among potential partners by creating opportunities for funding and collaboration that drive further success and expansion.
Boosts Sales and Conversions
Sales refer to the transactions where a company sells products or services to customers and conversions are the actions taken by potential customers such as completing a purchase or signing up for a service. Press releases boost sales and conversions by generating visibility and interest in a company’s offerings, announcing promotions, product launches, or special events. Publishing press releases automatically compel users to try out the product or service. In short, press releases increase traffic to the company’s website and higher engagement rates.
Improves Customer Retention
Customer retention is the ability of a company to keep the existing customers engaged and loyal over time. Press releases improve customer retention by keeping current customers informed about new products, updates, and company achievements. By regularly communicating with customers, companies maintain engagement, demonstrate ongoing innovation, and address customer interests or concerns. The continuous interaction builds a sense of connection and satisfaction. As a result, customers remain loyal and engaged with the brand.
Builds a Competitive Edge
A competitive edge is a unique advantage that allows a company to outperform the rivals and achieve superior performance in the market. Press releases help a company in differentiating from competitors by showcasing a company’s innovations, achievements, and unique selling point. Announcement of product launches, partnerships, or industry awards, highlight the company’s strengths and advancements. The enhanced visibility and demonstrated leadership position the company as a forward-thinking and influential player in the industry.
How to Write a Press Release?
To write a press release, follow the given steps:
- Understand the Purpose
- Gather Key Information
- Create a Compelling Headline
- Craft the Introduction (Lead Paragraph)
- Develop the Body
- Include a Boilerplate
- Add Contact Information
- End with a Marker
The following image shows how to write press release:
Understand the Purpose
Understanding the purpose of your press release involves clearly defining the reason behind the announcement and what the company aims to achieve. The aim might be launching a new product, sharing company news, or addressing a milestone. The clarity about the purpose of a particular press release helps in creating a relevant message.
A purposeful press release effectively communicates the important information to the target audience, aligns with the company’s goals, and gives the desired call to action. Having a clear purpose also shapes the tone, structure, and content of the press release.
Gather Key Information
Gathering key information means collecting all the essential details related to your announcement. To get critical details about your press release answer the fundamental questions: who is involved, what is happening, where and when the press release will take place, why the announcement is important, and how the release will occur.
The important information also includes facts about the event or product, quotes from stakeholders, background information on the company, and any statistics that support your message. Gathering accurate and relevant information makes the press release informative and credible.
Create a Compelling Headline
Creating a compelling headline is a critical step in writing a press release, as the headline is the first thing readers and journalists see. A strong headline is concise, attention-grabbing, and clearly conveys the main point or news of the release. Add a compelling snapshot of your announcement that readers find interesting and want to read the whole story.
Use strong, action-oriented language, and include relevant keywords to optimize the headline for search engines. The keywords help increase the visibility and rankings of the press release in SERPs. Avoid jargon and complex wording. Instead, use simple easy to understand language that readers find engaging and informative.
Craft the Introduction (Lead Paragraph)
Crafting the introduction means summarizing the most critical details in a way that captures the reader’s attention. The lead paragraph typically answers the who, what, when, where, and why of the story. Start with a clear topic sentence that states the main idea of the paragraph. Provide relevant facts, statistics, quotes, or examples that back up the main idea. Stick to the essential information. Each sentence must contribute directly to the topic.
Connect the sentences logically and make the paragraph easy to read and understand. Use active voice to make the writing more direct and engaging. Avoid including details that do not directly support the main idea and skip overly technical terms or industry-specific jargon unless necessary. Keep the introduction brief and informative to give readers a clear understanding of the announcement within the first few sentences.
Develop the Body
Developing the body of a press release involves expanding on the details introduced in the lead paragraph. The body provides in-depth information, such as background context, key facts, quotes from relevant individuals, and specific details that support the main announcement. Organize the content in a logical order with each paragraph focusing on a specific aspect of the news, such as the importance of the event, the impact on the industry, or the benefits to the audience. Make sure to maintain a clear, concise tone, and avoid overloading the reader with unnecessary details to keep the focus on the most important points.
Include a Boilerplate
A boilerplate is a standardized paragraph that provides background information about the company or organization. Boilerplate includes a brief history, core values, products or services offered, and any other relevant details. The boilerplate is placed towards the end of the press release and serves as a quick reference for readers unfamiliar with the company. Include a boilerplate that is concise and consistent across all press releases and offers a snapshot of the organization’s identity. A well-crafted boilerplate ensures that every press release serves as a reminder of your company’s role and expertise in the industry.
Add Contact Information
Adding contact information provides journalists and interested parties with the necessary details to follow up for more information. The contact section includes the name, phone number, email address, and possibly the social media handles of a company representative. Including clear and accurate contact information helps media outlets to reach out with questions, requests for interviews, or additional coverage opportunities. Make sure the contact information is accurate and up-to-date.
End with a Marker
A press release traditionally ends with a marker, such as “###” or “-30-,” which signals to the reader that the document has concluded. Ending a marker is a standard practice in press release writing and helps prevent any confusion about whether additional information follows. Marker is a small but important detail that maintains the professionalism and clarity of the press release.
Press Release Templates
Following is a good template for press release:
What are the Tips for Publishing Press Releases?
The tips for publishing a press release include creating an engaging headline, including a boilerplate, keeping the content short, focusing on newsworthy information, providing accurate contact details, using relevant quotes, understanding your audience, including multimedia, being concise, and checking grammar.
Here are some of the key tips for publishing press releases:
An Engaging Headline
A headline is a brief, attention-grabbing title that summarizes the main point of a press release. An engaging headline helps in a press release by immediately drawing the reader’s attention and clearly conveying the importance of the news. A well-crafted headline makes a press release stand out from other releases and increases the chances of media coverage. Engaging headline sets the tone for the release and provides a concise preview of what the announcement is about. The headline also compels journalists and readers to explore the full story.
A Boilerplate
A boilerplate is a brief, standardized paragraph that provides background information about a company at the end of a press release. A boilerplate offers readers and journalists a quick, consistent overview of the company’s mission, services, and achievements. Boilerplate adds context and credible details for those who are unfamiliar with the company’s role and relevance. Including a boilerplate reinforces brand identity and provides essential information that is used in media coverage or follow-up stories.
Keep it Short
Keeping a press release short helps in making the message clear, concise, and easy to understand for busy journalists and readers. A brief press release highlights the important points without unnecessary details to get media coverage from authority sources. Writing a short and to the point press release means you respect the time constraints of your audience. Additionally, a shorter press release delivers information quickly and effectively grabs attention and communicates the essential news.
Focus on Newsworthy Content
Newsworthy content is information that is timely, relevant, and of interest to a specific audience. Writing newsworthy content in a press release helps in capturing the attention of journalists and readers by offering something valuable and relevant. Newsworthy content increases the chances of media coverage and engagement because outlets are more inclined to report on stories that matter to their audience. Highlighting newsworthy content helps make the press release important, credible, and maximizes the potential impact of the news.
Include Contact Information
Contact information is the details provided to allow readers or journalists to reach out for further inquiries, including a name, email, and phone number. Adding contact information in a press release helps media professionals to follow up, request interviews, or ask for additional information. Contact information in the release increases the accessibility of the company and builds trust by showing openness to communication. Clear contact details helps any interested party to engage with the company directly.
Include Quotes
A quote is a statement from an important individual, such as a company leader or expert. Quotes provide insight or perspective of someone on the announcement. Including quotes in a press release helps in adding credibility and a human element to the story. Quotes also make the content of press releases more relatable and authoritative. Relevant quotes provide a personal viewpoint that reinforce the message’s impact. Adding quotes also offers readers a deeper understanding of the company’s stance or vision. Well-placed quotes make the press release more engaging and offer journalists ready-made material for their coverage.
Know your Audience
Knowing your audience means understanding the specific group of people you are trying to reach with your message. Knowing your audience helps in a press release by customizing the content to meet the interests, needs, and language preferences of your audience. Relevant content increases the chances of the press release resonating with readers, whether they are customers, investors, or the media. Knowing your audience also improves the effectiveness of the release by focusing on the topics that matter most to the audience.
Multimedia
Multimedia refers to the use of various forms of content such as images, videos, or infographics to complement text-based information. Adding multimedia to a press release makes the content more engaging and visually appealing. Graphics also increase reader interest and retention time. Visual elements like images or videos quickly convey key messages, break up large sections of text, and improve the overall presentation of the press release. Using multimedia leads to more media coverage, increases shareability, and the chances of reaching a broader audience across different platforms.
Be Concise
Being concise in a press release makes the message clear, focused, and easy to understand. A concise press release eliminates unnecessary details and adds the information that matters the most to the target audience. Concise content in press releases helps readers in quickly reading and understanding the entire content. Being concise in the press release also means that you respect the reader’s time.
Check Grammar
Correct grammar in a press release helps maintain professionalism and credibility. Errors in grammar reduce the effectiveness of news and readers think the news is not important. Proper grammar adds clarity to the content and prevents misinterpretation. Check the grammar of your press release carefully so that the audience focuses on the important message without distraction. A well-written press release reflects the company’s attention to detail and commitment to quality.
What are the Best Press Release Distribution Services?
The best press release distribution services include PR Newswire, Business Wire, Newswire, PRWeb, eReleases, GlobeNewswire, PR Distribution, and Send2Press Newswire. The distribution services provide extensive media networks and useful analytics to maximize reach, visibility, and impact of press releases effectively.
Here are some of the best press release distribution services:
PR Newswire
PR Newswire is a global news distribution service that helps organizations distribute press releases and other content to media outlets, journalists, influencers, and the general public. PR Newswire offers a platform for businesses to share their news, updates, and announcements widely. The press release then reaches a broad audience through various channels including online, print, and broadcast media. The key features of PR Newswire are:
- Global News Distribution
- Multimedia Content Distribution
- Targeted Audience Reach
- Analytics and Reporting
- Media Monitoring
PR Newswire is best for companies looking to maximize their public relations efforts by reaching a large and relevant audience. The platform is very helpful for companies aiming to gain visibility in multiple markets, manage their brand reputation, and engage with media professionals and influencers. PR Newswire helps businesses track the impact of their press releases and adjust their strategies accordingly.
Business Wire
Business Wire is a leading global press release distribution service that helps companies share their news with media outlets, financial markets, investors, journalists, and the general public. Business Wire offers a platform for disseminating news releases, financial disclosures, and other corporate communications. The key features of Business Wire are:
- Global Distribution Network
- Regulatory Disclosure Compliance
- Multimedia Content Support
- Targeted Industry and Geographic Reach
- Analytics and Reporting Tools
Business Wire is best for companies that distribute important news and regulatory disclosures to a broad audience, including financial markets and industry-specific media. The service is especially effective for publicly traded companies that must comply with financial reporting requirements to do timely and compliant dissemination of information. Business Wire uses the extensive network and targeted distribution options to help businesses reach the right audiences, enhance their visibility, and maintain transparency with stakeholders.
Newswire
Newswire is a press release distribution service that offers businesses the ability to distribute their news, announcements, and other communications to media outlets, journalists, influencers, and the general public. Newswire provides a platform for companies to enhance their visibility, generate media coverage, and connect with their target audience through various channels. The key features of Newswire include:
- Press Release Distribution
- Media Database Access
- Targeted Distribution Options
- SEO and Digital Marketing Integration
- Analytics and Reporting
Newswire is best for businesses of all sizes looking to enhance their media outreach and gain exposure in targeted markets. The service is particularly well-suited for companies that want to leverage SEO and digital marketing alongside traditional press release distribution. Newswire’s integration with digital marketing tools helps companies optimize their content for search engines. With access to a comprehensive media database, Newswire is ideal for businesses aiming to reach specific audiences, whether by industry, geography, or demographic.
PRWeb
PRWeb is an online press release distribution service that helps businesses share their news and announcements with a wide audience, including media outlets, journalists, bloggers, and potential customers. PRWeb offers an easy-to-use platform for creating, distributing, and promoting press releases. The key features of the PRWeb are:
- Online Press Release Distribution
- SEO Optimization Tools
- Multimedia Content Support
- Social Media Integration
- Analytics and Reporting
PRWeb is best for small to medium-sized businesses looking to increase their online presence and visibility through digital press releases. The service is particularly effective for companies aiming to improve their search engine rankings and reach a broader audience online. PRWeb’s SEO optimization tools help ensure that press releases are easily discoverable by search engines. Additionally, the platform’s integration with social media platforms allows businesses to amplify their news across various channels.
eReleases
eReleases is a press release distribution service designed to help small businesses and startups share their news and announcements with journalists, media outlets, and industry influencers. eReleases focus on providing affordable and effective press release distribution to help companies gain media coverage and improve their visibility. The key features of eReleases include:
- Press Release Writing Services
- Distribution to National Newswire Networks
- Targeted Media Lists
- Customizable Distribution Options
- Detailed Reporting and Analytics
eReleases is best for small businesses, startups, and entrepreneurs looking for an affordable yet impactful way to distribute their press releases and gain media attention. The platform is particularly well-suited for those who may not have extensive public relations resources but still want to reach a national or industry-specific audience. eReleases also provides detailed reporting that allows businesses to track the performance of their releases and refine their strategies.
GlobeNewswire
GlobeNewswire is a press release distribution service that specializes in helping companies share their news, financial disclosures, and other important announcements with a global audience. The service is widely used by businesses to reach media outlets, investors, analysts, and the public through a comprehensive distribution network. The key features of GlobeNewswire are:
- Global News Distribution
- Financial and Regulatory Disclosure
- Multimedia Content Distribution
- Targeted Audience Reach
- Analytics and Reporting
GlobeNewswire is best for companies, particularly publicly traded firms that distribute important news and regulatory disclosures on a global scale. The service is especially effective for organizations that must comply with financial reporting requirements. With strong focus on financial and regulatory disclosures, GlobeNewswire ensures that companies meet their compliance obligations while also reaching a broad and relevant audience. The service’s ability to distribute multimedia content further enhances the impact of press releases.
PR Distribution
PR Distribution is a press release distribution service that allows businesses to share their news, announcements, and stories with a wide audience, including media outlets, journalists, bloggers, and the general public. PR Distribution platform offers various distribution packages to cater to different needs, from basic distribution to more comprehensive national and international reach. The key features of the PR Distribution include:
- Press Release Distribution Packages
- SEO Optimization
- Multimedia Content Support
- Targeted Media Lists
- Analytics and Reporting
PR Distribution is best for businesses looking for flexible and cost-effective press release distribution options to suit various levels of reach and budget. The service is particularly well-suited for companies that want to enhance their online visibility and media coverage without the high costs. PR Distribution allows businesses to choose the level of exposure that best fits their goals of targeting local, national, or even international audiences. The inclusion of SEO optimization and multimedia in PR Distribution support helps maximize the impact of each release.
Send2Press Newswire
Send2Press Newswire is a press release distribution service that helps businesses distribute their news and announcements to a wide range of media outlets, journalists, and the general public. Send2Press Newswire offers a range of distribution options designed to enhance visibility and reach, along with various tools for optimizing press release impact. The key features of Send2Press Newswire are:
- Press Release Distribution
- Targeted Media Outreach
- SEO and Multimedia Integration
- Customizable Distribution Options
- Detailed Analytics and Reporting
Send2Press Newswire is best for businesses seeking an efficient and cost-effective way to distribute their press releases and reach their target audiences. The service is particularly useful for companies that want to enhance their visibility through targeted media outreach and optimized press releases. The customizable distribution options of Send2Press Newswire allow companies to customize their press release campaigns to specific industries or geographic regions. The detailed analytics and reporting of Send2Press provide valuable insights into the effectiveness of the company’s outreach efforts.
Why are Press Releases Important?
Press releases are important because they help distribute news, updates, and announcements to a wide audience, improve brand visibility, and build credibility. Press Releases also attract media coverage, generate backlinks, improve SEO, and boost overall brand awareness of the brand.
Are Press Releases Copyrighted?
Yes, press releases are copyrighted. Once created press releases are protected by copyright law as original written works. Copyright protection means no one has the right to reproduce the content of the release without permission from the author or copyright holder.
What is the Difference between Press Release and Media Advisory?
The main difference between a press release and a media advisory is that a press release provides detailed information about an event, announcement, or news story, while a media advisory offers a brief, time-sensitive alert to the media, highlighting the essentials for coverage.
A press release is a detailed document that informs and announces news or updates about a company or organization. The press release provides comprehensive information and is aimed at a broad audience, including the public and media.
A media advisory, on the other hand, is a brief notice that invites media to an event. The media advisory contains essential details like the date, time, and location. Media advisory is specifically targeted at journalists and media outlets to make sure their presence at the event.
What is the Difference between Press Release and Article?
The main difference between a press release and an article is that a press release is a promotional communication issued by a company to share news with the media, while an article is a piece of content written by a journalist or writer, providing analysis, opinions, or information on a topic.
A press release is a formal and factual statement written by the company or organization to announce news and generate media coverage. Press releases provide essential information to journalists, attract media attention and facilitate the dissemination of news.
In contrast, an article is used to inform, educate, entertain, or persuade readers on various topics. Written by journalists or professional writers, articles range from formal to informal types based on the publication and target audience. Articles offer in-depth exploration, analysis, and opinions. They are intended to engage and provide value to readers beyond just reporting news.
What Is the Difference Between a Press Release and a Press Statement?
The main difference between a press release and a press statement is that a press release provides detailed information and context about an event, while a press statement is a brief and concise response on a specific issue.
A press release is used to announce and provide detailed information about news or events, such as product launches, company milestones, or other updates. Press release provides detailed information and background to journalists and readers about the topic. Company press releases are comprehensive, formal, and informative.
In contrast, a press statement offers a brief comment or reaction to a specific issue or event. Press statements deliver only concise, commentary, and essential information without extensive detail. A well crafted press statement is used to address immediate concerns with direct and to-the-point response to current events.
What Is the Difference Between Press Release and a Pitch?
The main difference between a press release and a pitch is that a press release is a formal document that announces news to the media, while a pitch is a personalized message aimed at persuading a journalist to cover a specific story.
A press release is used to announce news and provide detailed information about a specific event, development, or update. Press release offers comprehensive and structured information intended for general media outlets, journalists, and the public.
On the other hand, a pitch is a personalized and concise proposal used to propose a story idea or request coverage from specific journalists or media outlets. Pitch presents a compelling angle of a story personalized to the interests of the recipient.
What Is the Difference Between Press Release and a Press Kit?
The main difference between a press release and a press kit is that a press release is a single document announcing specific news, while a press kit is a comprehensive package of materials provided to the media for a broader understanding of an organization or event.
A press release is designed to announce specific news or events by providing a detailed, structured announcement about a single newsworthy topic. Press release intends to deliver timely and relevant information to journalists and media outlets to generate immediate coverage.
In contrast, a press kit is a collection of materials and resources that provide comprehensive information about a company, products, and brand image. Press kit includes various documents such as backgrounders, fact sheets, bios, images, and press releases. Press kits are intended to offer a broad overview and are often used to support ongoing media relations efforts.
What Is the Difference Between Press Release and a Blog Post
The main difference between a press release and a blog post is that a press release is a formal announcement aimed at the media to share news or updates, while a blog post is an informal and opinion-based article written for a broader audience.
A press release is a formal and factual statement designed to announce news and generate media coverage. Press release provides a detailed and structured announcement about a specific event, product, or development. The press release aims to attract media attention and facilitate widespread dissemination of information.
In contrast, a blog post is intended to inform, engage, entertain, and drive traffic to a website. Blog posts are written in a more informal and conversational style, allowing for in-depth analysis, personal commentary, or storytelling. Blog posts aim to connect with readers on a more personal level, provide valuable insights, and improve the website’s visibility.
What Is the Difference Between Press Release and a Press Note
The main difference between a press release and a press note is that a press release provides detailed and structured information about an event, while a press note is a brief and informal summary intended to give journalists quick insights on a topic.
A press release is designed to announce news and generate media coverage, offering detailed and comprehensive information about specific events, development, or updates. The press release is formal and structured. Moreover, press releases provide journalists and media outlets with all the necessary information to report on the news thoroughly.
In contrast, a press note provides quick updates or complementary information, offering a brief and concise summary of important points. Press notes are informal and straightforward. A press note is used to give journalists a quick overview or additional context without the extensive detail of a press release. Press notes are often used to supplement existing information or to provide updates on ongoing stories.
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