Link building can be a time-consuming and challenging endeavor, but for SaaS companies, it’s a “must-do”.
There are a lot of different ways to build backlinks, whether it’s guest posting, responding to journalists, or distributing eye-catching infographics. But, sometimes the best strategy is to try something new and “out of the box”. That’s why we’d like to present a powerful tactic that can yield significant results in just five minutes: creating useful tools and calculators… but with a twist.
Using generative AI tools, specifically ChatGPT.
Understanding the Power of Tools and Calculators in Link Building
Tools and calculators offer practical and interactive solutions to users, making them highly valuable resources. These resources enable users to perform complex calculations, make informed decisions, or gain insights related to their specific needs.
By providing tools and calculators that address common pain points or challenges in your industry, you can offer genuine value to your target audience. For example, in finance, you could have a compound interest calculator.
Users appreciate and share such resources, leading to increased engagement and the potential for acquiring natural backlinks.
Moreover, tools and calculators are highly interactive, encouraging users to spend more time on your website. This increased engagement can lead to better user engagement metrics, signaling to search engines that your website provides valuable content.
When you offer useful tools and calculators, other websites in your industry are more likely to link to them as a valuable resource. These natural backlinks contribute to improving your website’s authority and search engine rankings. Oh, also organic backlinks are free, so the ROI is infinite.
As users discover and use your tools and calculators, they become familiar with your brand image, tone and your services. This visibility can lead to word-of-mouth promotion, social sharing, and potentially attracting new customers.
Examples of successful tools and calculators used for link-building campaigns
Mortgage Calculator: A real estate website that offers a mortgage calculator that enables users to estimate their monthly mortgage payments based on loan amount, interest rate, and repayment period. This tool provides immediate value to potential homebuyers, who are likely to share it with others or link back to it as a reference. Additionally, you may attract backlinks from big media and finance sites in articles about mortgages.
Health Risk Assessment Tool: A healthcare website providing an interactive health risk assessment tool allows users to assess their risk levels for various health conditions. This tool can generate personalized health recommendations and insights, encouraging users to share their results and link back to the tool. If your tool gets a reputation for being accurate and helpful then you will attract lots of fantastic organic backlinks.
Identifying the Right Tool or Calculator for Your Niche
Thoroughly understanding your target audience is crucial for identifying the right tool or calculator to put on your website. Conduct market research, analyze customer demographics, and identify their pain points or areas where they require assistance. This research will help you align your tool or calculator with their specific needs and provide maximum value.
Make sure to also briefly study the tools and calculators offered by your competitors or other websites in your industry. Analyzing their success can provide insights into what resonates with your target audience. Identify gaps or opportunities where you can offer a unique tool or calculator that outperforms existing options.
By engaging in brainstorming sessions you can also generate ideas for tools and calculators that align with your niche and address your audience’s pain points. Consider innovative features, unique functionalities, or tailored solutions that set your tool or calculator apart from others. Focus on creating something valuable and user-friendly that fills a specific need in your industry.
Building a Useful Tool or Calculator
The purpose and functionality of your tool or calculator need to be based on the needs of your target audience. Determine the specific problem it solves or the value it provides. For example, if you’re creating a budgeting tool for a financial website, define its purpose as helping users track their expenses and manage their finances effectively.
You will then need to identify the necessary data inputs that users need to provide for your tool or calculator to generate accurate results. Determine the required fields, such as numbers, dates, or specific variables. Additionally, outline the outputs your tool or calculator will produce. These outputs should be insightful, informative, and relevant to the problem your tool is addressing.
When it comes to adding the prompt into ChatGPT you will need to outline all of these requirements to get the best possible outcome.
Thoroughly test your tool or calculator to ensure its accuracy, functionality, and usability. Check for any bugs, errors, or inconsistencies in the calculations or outputs. Gather feedback from users and make necessary refinements to enhance the user experience. Continuously monitor and update your tool or calculator to ensure it remains accurate and relevant.
You can enter any feedback you receive into ChatGPT to massively improve your tool. Now, instead of having to be great at coding you can just leverage generative AI, it’s awesome.
Promote Your Tool
You should also try to develop a dedicated landing page on your website to showcase your tool or calculator. Provide a clear and compelling description of its features, benefits, and how it adds value to users. Include screenshots or videos to demonstrate its functionality. Make it easy for visitors to access and use the tool by incorporating prominent call-to-action buttons or forms.
Now, make sure to utilize social media platforms and email marketing campaigns to promote your tool or calculator. Share engaging posts or videos about its functionalities and benefits. Encourage users to try it out and share their experiences. Leverage your email subscriber list to reach out to existing customers and prospects, providing them with exclusive access or special offers related to your tool or calculator.
Identify relevant websites, blogs, industry influencers, or online communities that could benefit from your tool or calculator. Reach out to them and propose collaboration opportunities or guest posts that showcase your tool’s value. Offer to provide them with unique content, expert insights, or case studies featuring your tool or calculator in exchange for a backlink to your landing page.
All in all, this 5-minute trick with ChatGPT can help you to build an awesome backlink magnet that can drive lots of organic backlinks continuously.