High Authority Link Building for SaaS: Know Why & How?

Editorial backlinks

Editorial backlinks are links to your website that are included naturally within the content of an authoritative site, usually as a reference by the content creator.

Editorial backlinks are highly valuable for SEO as they are earned organically through high-quality content and are often placed within relevant and authoritative articles, enhancing your site’s credibility, authority, and search engine rankings. They also tend to drive targeted traffic and foster trust with both search engines and users.

Following are the steps to obtain editorial backlinks:

1. Create High-Quality Content: Develop exceptional, original content that provides valuable insights, data, or information relevant to your industry.
2. Identify Relevant Sites: Research authoritative websites and blogs in your niche that publish content related to your topic.
3. Build Relationships: Engage with editors, writers, and influencers on social media and through email by sharing their content and contributing valuable insights.
4. Pitch Your Content: Reach out with a well-crafted pitch that highlights the value of your content and how it complements or enhances their existing articles or resources.
5. Offer to Contribute: Propose guest contributions or suggest your content as an additional resource or reference for their existing posts.
6. Follow Up: Send a polite follow-up if you don’t receive a response within a reasonable timeframe, reiterating the value your content offers.
7. Monitor and Engage: Track where your backlinks appear and engage with the content by thanking the site owners and continuing to build the relationship.

Relationship-based backlinks

Relationship-based backlinks are obtained by leveraging existing connections and building new relationships with influencers, industry leaders, and other website owners.

Relationship-based backlinks are valuable for SEO as they often come from trusted and relevant sources, enhancing your website’s authority and search engine rankings. They also foster long-term partnerships that lead to more link-building opportunities, increased referral traffic, and greater credibility within your industry.

Following are the steps to build relationship based backlinks:

1. Identify Key Contacts: Research and identify influential figures, bloggers, and industry leaders in your niche who have websites with high authority.
2. Engage on Social Media: Follow and engage with these contacts on social media platforms by commenting on their posts, sharing their content, and participating in discussions.
3. Network at Events: Attend industry events, webinars, and conferences to meet these contacts in person and establish a rapport.
4. Offer Value First: Provide value to your contacts by sharing their content, providing useful feedback, or collaborating on projects before asking for a backlink.
5. Craft a Personalized Pitch: Once a relationship is established, send a personalized pitch offering valuable content or suggesting a collaboration that includes a backlink to your site.
6. Follow Up and Maintain Relationships: Follow up on your pitch if needed and continue to nurture the relationship by staying in touch and offering support or additional value.

Guest blogging backlinks

Guest blogging backlinks are links obtained by writing and publishing articles on other websites or blogs within your niche, providing valuable content.

Guest blogging backlinks enhance your SEO by improving your website’s domain authority and search engine rankings through high-quality, authoritative links. They also drive targeted traffic to your site and help build your reputation as an industry expert, expanding your audience and fostering relationships with other influencers in your field.

Following are the steps to build relationship based backlinks:

1. Identify Target Blogs: Research and compile a list of reputable blogs and websites in your niche that accept guest posts.
2. Build Relationships: Engage with these blogs by commenting on their posts, sharing their content on social media, and interacting with their authors.
3. Pitch Guest Post Ideas: Craft a personalized pitch highlighting how your guest post will provide value to its audience. Include topic ideas and sample writing.
4. Write High-Quality Content: Create well-researched, engaging, and original content that aligns with the blog’s style and audience.
5. Include Backlinks: Naturally, incorporate backlinks to relevant pages on your site within the guest post.
6. Submit and Follow Up: Submit your guest post according to the blog’s guidelines and follow up to ensure it’s published.
7. Promote the Published Post: Share the published guest post on your social media and other channels to increase its reach.
8. Maintain the Relationship: Continue engaging with the blog and its authors to build long-term partnerships and future guest blogging opportunities.

HARO backlinks

HARO backlinks are hyperlinks acquired through the Help a Reporter Out (HARO) platform, where you respond to journalists’ queries with expert insights. 

HARO provides backlinks from high-authority news sites and blogs. These backlinks also boost your brand’s visibility and credibility by positioning you as an industry expert, thereby attracting more traffic to your site. Additionally, HARO responses lead to media exposure, which amplifies your brand’s reach and fosters trust with your audience. 

Following are steps to make haro backlinks;

1. Sign Up for HARO: Register as a source on the HARO platform.
2. Monitor Queries: Regularly check the daily HARO emails for relevant media queries in your niche.
3. Craft Quality Responses: Provide insightful, well-written responses to journalists’ questions, ensuring your answers are valuable and relevant.
4. Include Your Backlink: Add a link to your website in your response where appropriate, preferably as part of your expert commentary or additional resources.
5. Follow Up: If you don’t see your link in the published article, you may follow up with the journalist to confirm inclusion.
6. Track Your Backlinks: Use SEO tools to monitor the backlinks gained through HARO and assess their impact on your site.

Backlinks from free tools

Backlinks from free tools are hyperlinks that you acquire by offering useful and valuable tools for free, which encourages other websites to link to your site as a resource.

Following are some free SaaS tools that help build High Authority backlinks:

1. ChatGPT free version (ChatGPT is a free-to-use AI system)
2. Midjourney (where thousands collaborate to create new worlds, fantastic characters, and unique imagery from short text descriptions)
3. BDP (Data analysis platform)
4. Zoom ( Modern enterprise video communications)
5. Zoho (Unique and powerful suite of software to run your entire business)

Following are the steps to make backlinks from free tools:

1. Develop a Free Tool: Create a useful and relevant tool that addresses a common need in your niche or industry.
2. Optimize the Tool: Ensure the tool is user-friendly and includes clear, actionable results.
3. Create a Landing Page: Design a dedicated landing page for the tool on your website with information on its benefits and usage.
4. Promote the Tool: Share the tool on social media, forums, and through email newsletters to attract users.
5. Reach Out to Relevant Sites: Contact blogs, industry websites, and influencers who might benefit from the tool and request that they include it as a resource.
6. Submit to Directories: List the tool in relevant online directories and resource lists to gain additional backlinks.
7. Monitor Backlinks: Use a powerful backlink checker to track the backlinks your tool is generating.

Press release backlinks

Press release backlinks are hyperlinks included in press releases that direct readers to your website, helping to spread news and updates while generating valuable links.

Press release backlinks enhance your site’s credibility, improve SEO rankings by adding authoritative links, boost visibility through media coverage, and attract traffic from interested readers.

Following are the steps to make press release backlinks:

1. Craft a Newsworthy Press Release: Write a compelling and newsworthy press release about your company’s latest achievements, products, or events.
2. Include Backlinks: Embed relevant links within the press release that point to specific pages on your website.
3. Choose Distribution Channels: Select reputable press release distribution services or media outlets that reach your target audience.
4. Submit the Press Release: Distribute your press release through these channels, ensuring that it reaches a wide audience.
5. Monitor Coverage: Track where your press release is published and ensure that backlinks are properly included and functional.
6. Follow Up: Engage with media contacts or journalists who cover your press release for additional opportunities.

General website directories

General website directories are broad online listings that categorize websites across various industries and topics, providing a way to discover sites on a wide range of subjects.

General website directories increase your site’s visibility by reaching a diverse audience, improving SEO through backlinks from reputable sources, and helping drive traffic from a wide array of potential visitors.

Following are the ways to Make General Website Directories Backlinks:

1. Identify Relevant Directories: Find high-quality, general directories that are well-regarded and offer broad exposure.
2. Review Submission Guidelines: Check the directory’s submission rules to ensure your site meets their criteria.
3. Prepare Submission Details: Create a compelling site description, including relevant keywords, your URL, and contact information.
4. Submit Your Site: Complete the submission process as outlined by the directory, often involving filling out an online form or sending an email.
5. Confirm and Track: Verify that your site is listed and monitor the directory for any updates or changes to your listing.

Niche website directories

Niche website directories are specialized online directories that list websites according to specific industries, interests, or topics, providing resources within that niche.

Niche website directories enhance your site’s visibility among a targeted audience, improve SEO by providing relevant backlinks from industry-specific sources, and drive qualified traffic to your site by connecting you with users interested in your specific niche.

Following are the steps to make niche website directories backlinks 

1. Identify Relevant Directories: Research and compile a list of reputable niche directories that align with your industry or business sector.
2. Check Submission Guidelines: Review each directory’s submission criteria to ensure your site meets their requirements for inclusion.
3. Prepare Your Submission: Create a compelling and accurate description of your business, including relevant keywords, and prepare necessary information such as your business name, URL, and contact details.
4. Submit Your Site: Follow the directory’s submission process, which may involve filling out a form or contacting the directory’s admin.
5. Monitor Listings: After submission, monitor the directory to confirm your listing is published and track the traffic and SEO benefits.

Business profile links

Business profile links are backlinks created by listing your business on various online directories or business profile platforms, which often include a link to your website.

Business profile links enhance your site’s authority and credibility by associating with reputable directories, improve local SEO by making your business more discoverable, drive targeted traffic from users searching for services in your niche, and offer a consistent online presence across multiple platforms. 

Following are the steps to make a business profile link:

1. Identify Relevant Directories: Find high-quality directories and business listing sites relevant to your industry and location.
2. Create a Detailed Profile: Register on these directories and fill out your business profile completely, including your company name, address, phone number, and website URL.
3. Optimize Your Profile: Include keywords related to your business and services in the profile description to improve SEO.
4. Verify Your Listing: Some directories may require verification to ensure your business information is accurate.
5. Monitor and Update: Regularly check your profiles for accuracy and update them as needed to reflect any changes in your business information.

Webinar links

Webinar links are backlinks gained by hosting or participating in webinars, where your website is linked in the webinar description or promotional materials.

Webinar links offer multiple benefits, including enhanced authority and credibility by associating with educational or industry-relevant content, increased traffic from attendees interested in the webinar’s topic, and valuable SEO advantages from backlinks on reputable webinar platforms or industry-related sites.

Following are the steps to make a webinar links:

1. Host a Webinar: Plan and organize a webinar on a relevant topic for your industry or niche.
2. Create a Landing Page: Develop a dedicated landing page for the webinar on your website, including details about the event and a registration form.
3. Promote Your Webinar: Share the webinar link through various channels, such as social media, email newsletters, and relevant industry forums.
4. Partner with Influencers: Collaborate with industry influencers or partners who promote your webinar and include a backlink to your landing page.
5. Submit to Webinar Directories: List your webinar on popular webinar directories or platforms that include backlinks to your site.
6. Follow Up with Attendees: After the webinar, share a thank-you email with attendees that includes a link to your website or additional resources.

Sponsorship links

Sponsorship links are backlinks obtained by sponsoring events, content, or initiatives, where your brand is mentioned and linked to in recognition of your support.

Sponsorship links provide several advantages, including increased brand visibility and exposure to a targeted audience, improved credibility through association with reputable events or causes, and valuable SEO benefits by gaining high-quality backlinks from authoritative sites. 

Here are the steps to make sponsorship links:

1. Identify Sponsorship Opportunities: Look for events, organizations, or content creators in your industry that offer sponsorship opportunities.
2. Evaluate Relevance: Ensure the sponsorship opportunity aligns with your brand values and target audience.
3. Negotiate Terms: Discuss and agree on the sponsorship terms, including the visibility and placement of your link.
4. Provide Sponsorship: Offer financial or resource support as agreed, and confirm the inclusion of a backlink in return for your sponsorship.
5. Monitor Placement: Check that your sponsorship link is correctly placed and active on the relevant pages.
6. Promote Your Sponsorship: Share your sponsorship involvement on your website and social media to maximize exposure and leverage the backlink.

Award badge backlinks

Award badge backlinks are hyperlinks obtained by providing or earning award badges from reputable sites or organizations, which be displayed on your website to drive traffic.

Award badge backlinks offer several benefits, including enhancing your site’s credibility by associating it with authoritative and trusted entities. They also improve your SEO by adding high-quality, relevant backlinks to your site, potentially boosting your search engine rankings. Additionally, they drive targeted traffic and increase brand visibility.

Following are steps to make award badge backlinks:

1. Identify Relevant Awards: Find industry-specific awards or recognition programs relevant to your niche or company.
2. Apply for Awards: Submit applications or nominations for awards where your business qualifies, showcasing your achievements and strengths.
3. Display Award Badges: Once awarded, prominently display the badge on your website, ideally with a link back to the awarding organization’s page.
4. Reach Out for Additional Links: Contact the awarding organization and request that they include a link to your site on their awards or recognition page.
5. Promote Your Achievement: Share your award and badge on social media, press releases, and other promotional channels to drive more traffic and potential backlinks.
6. Monitor and Update: Regularly check for any changes in the badge or its placement, and update your site or contact the organization if necessary.

Backlinks from forums

Backlinks from forums are links to your site that are obtained by participating in online discussion forums, often by including your website URL in your profile, or within relevant forum posts.

Backlinks from forums drive targeted traffic to your site by reaching an audience interested in your niche or industry. They enhance your site’s SEO by diversifying your backlink profile and increasing your site’s authority. Additionally,  forums also allow you to build relationships within your industry and establish yourself as an expert, which further improves your online credibility.

Following are the proper ways to make a backlink from forums :

1. Find Relevant Forums: Search for forums related to your industry or niche using queries and use tools like Google or specialized forum directories to locate active forums.
2. Create a Valuable Profile: Sign up for a forum and complete your profile with a professional and relevant description, including a link to your website.
3. Participate Actively: Engage in discussions by posting helpful, insightful, and relevant replies. Avoid spamming; instead, contribute meaningful content that aligns with the forum’s topics.
4. Include Your Link Thoughtfully: Where appropriate, include a link to your site in your forum signature or within the context of your posts. Ensure that links are contextually relevant and add value to the discussion.
5. Build Relationships: Develop a reputation as a knowledgeable and helpful participant. Building relationships with other forum members leads to more opportunities for backlinks.
6. Monitor and Adjust: Regularly check the performance of your forum backlinks and adjust your strategy based on the traffic and engagement they generate.

Publish “Skyscraper” Content

Publish ‘Skyscraper’ content by creating superior, more comprehensive content compared to existing high-ranking articles, and promote it to earn high-quality backlinks.

Here’s a brief explanation of each step in getting a Skyscraper backlink:

• Identify Popular Content: Use tools like BuzzSumo or Ahrefs to find high-performing content in your niche that has gained significant attention and backlinks.
• Analyze Content: Examine why the popular content resonates with the audience, focusing on elements like depth, relevance, and format.
• Plan Improvement: Think of ways to enhance the content by making it more detailed, current, visually appealing, or comprehensive to add more value.
• Research Thoroughly: Collect in-depth information, updated statistics, expert opinions, and reliable data to ensure your content is well-researched and authoritative.
• Create High-Quality Content: Develop content that is more extensive, insightful, and valuable than the original, aiming to surpass it in quality and relevance.
• Optimize for SEO: Incorporate relevant keywords, meta descriptions, and internal/external links to improve the search engine visibility of your content.
• Use Visuals: Add high-quality images, infographics, charts, and videos to make your content more engaging and easier to read.
• Promote Content: Distribute your Skyscraper content through social media, forums, and email newsletters to increase its reach and visibility.
• Outreach: Reach out to websites that link to the original content, suggesting they update their links to point to your superior version.
• Monitor Performance: Use analytics tools to track how your content performs and adjust your strategy as needed to optimize its impact.

Build Links From Outdated Resources

Build Links From Outdated Resources” involves finding outdated content on other websites and offering your up-to-date content as a replacement to gain backlinks.

Here’s a brief explanation to get links from outdated resources:

• Identify Outdated Content: Use tools like Ahrefs or Check My Links to find broken or outdated links on authoritative websites in your niche.
• Find Replacement Content: Ensure you have high-quality content on your site that is relevant and effectively replace the outdated link.
• Contact Website Owners: Reach out to webmasters of the sites with outdated links, offering your content as a replacement.
• Provide Value: Politely inform the webmaster about the outdated link and suggest your updated content as a valuable alternative.
• Personalize Your Pitch: Tailor each email to the specific website, showing genuine interest and relevance.
• Follow Up: If you don’t receive a reply, send a polite follow-up email after a week or two to check in.
• Track Results: Use tools like Ahrefs or Google Search Console to monitor which links have been updated to your content.
• Build Relationships: Maintain a positive relationship with webmasters for future link-building opportunities.
• Improve Content Regularly: Continuously update your content to ensure it stays relevant and valuable as a resource.
• Thank Webmasters: Express gratitude to webmasters who update their links to your content, reinforcing the relationship.

Authority Resource Pages

Authority resource pages are curated collections of high-quality, trusted links or content on a specific topic, often created by reputable websites to guide users to valuable resources.

Here’s a brief explanation of each step to get backlinks from authority resource pages:

• Identify Authority Resource Pages: Search for resource pages in your niche using queries to find pages relevant to your content, which is essential for building backlinks from pages.
• Analyze and Select Suitable Pages: Evaluate the relevance and quality of the resource page to ensure it aligns with your content, which is crucial for successful backlinks building for SaaS companies.
• Create High-Quality Content: Develop valuable, well-researched content that complements the resource page’s theme, enhancing your chances of being featured.
• Prepare Your Pitch: Draft a concise, personalized email to the webmaster, clearly stating the value your content adds to their resource page.
• Find Contact Information: Use the website’s contact page, WHOIS information, or LinkedIn to obtain the webmaster’s email address for outreach.
• Send Your Outreach Email: Write a compelling subject line and a persuasive message to grab the webmaster’s attention and suggest your content for inclusion.
• Follow Up: If you don’t receive a response within a week, send a polite follow-up email to reiterate your request.
• Track Your Efforts: Keep detailed records of the resource pages you contacted, responses received, and the success of your outreach efforts.
• Monitor Your Backlinks: Use SEO tools to track the backlinks you earn and assess their impact on your site’s performance, contributing to effective SaaS SEO.
• Maintain Relationships: Build ongoing relationships with webmasters who link to your content, which leads to future link-building opportunities.

Turn Brand Mentions Into Quality Backlinks

Turn Brand Mentions Into Quality Backlinks” means identifying instances where your brand is mentioned online without a link and reaching out to the site owners to request that they convert those mentions into clickable backlinks to your website.

Here is a brief explanation of each step to get a backlink from turn brand mention:

• Set Up Brand Mention Alerts: Use tools like Google Alerts or Brand24 to receive notifications whenever your brand is mentioned online.
• Identify Unlinked Brand Mentions: Tools like Ahrefs or Semrush help you find mentions of your brand that do not include a backlink.
• Prioritize High-Authority Sites: Focus first on mentions from high-authority websites, as these backlinks will significantly boost your SEO.
• Craft a Personalized Outreach Email: Write a courteous, personalized email to the webmaster or author, requesting they convert the mention into a backlink.
• Follow Up If Necessary: If there’s no response within a week, send a polite follow-up email to increase your chances of getting a backlink.
• Track Your Success: Monitor your backlinks using SEO tools to ensure they have been added and are live.
• Build Relationships: Use outreach as a chance to establish ongoing relationships with webmasters and authors for future collaborations.
• Offer Additional Value: Suggest sharing their content on your platforms to create a mutually beneficial relationship.
• Keep Your List Updated: Regularly update and review your list of brand mentions to continue optimizing your outreach strategy.
• Thank the Webmaster: Once a backlink is added, send a thank-you note to the webmaster or author to maintain a positive relationship.
• Analyze and Refine Your Approach: Assess the success of your outreach efforts and refine your strategy for better results in the future.

Send “Feeler” Emails

Send ‘Feeler’ Emails involves sending initial, casual emails to gauge interest or establish a connection with a potential contact before making a formal request or proposal.

Here’s a brief explanation of each step to get backlinks through sending “Feeler” Emails:

• Identify Potential Websites for Backlinks: Research and list websites with high domain authority and content relevant to your niche.
• Create a Personalized Outreach List: Organize your list based on how closely each site aligns with your goals and relevance.
• Draft a Feeler Email Template: Write a flexible email template that you easily customize for each recipient.
• Personalize Each Email: Make sure to address each recipient by name to create a personalized connection.
• Send the Feeler Emails: Dispatch personalized emails using an email client or outreach tool.
• Follow Up if Necessary: If there’s no response within a week, send a gentle reminder.
• Respond to Positive Replies: Engage further with those who show interest in exploring backlink opportunities.
• Provide Value First: Offer something useful upfront, such as sharing their content or offering a guest post.
• Suggest Relevant Content for Backlinking: Once a relationship is built, propose content from your site that suits their audience.
• Track Your Outreach Efforts: Maintain a record of all outreach emails, responses, and successful backlinks.
• Maintain Relationships: Keep in touch with the webmasters and authors to foster ongoing relationships.
• Thank the Webmaster: Send a thank you email after a backlink is secured, expressing your gratitude.
• Monitor Backlinks: Use SEO tools to track the performance of the backlinks you’ve earned.