20 Backlinks Checker Tools: Benefits, Free & Paid for SaaS

What are the Benefits of Backlinks Checker Tools?

The benefits of backlink checker tools include analyzing backlinks comprehensively, helping explore backlink profile, identifying harmful links, tracking link growth, improving SEO performance, evaluating anchor text, monitoring domain authority or ratings, evaluating referring domains, identifying broken links, identifying toxic links, providing historical backlinks, helping explore internal links, helping explore outbound links, identifying backlinks discrepancies, helping identify lost backlinks, providing backlink spam score, indicating link velocity trends, delivering new backlink notification, providing social signals, providing reclamation opportunities, and exploring geographical insights.

Following are the benefits of backlinks checker tools:

Analyzes Backlink Comprehensively

Backlink analysis, also called backlink audit, is the process of evaluating the quality, relevance, and impact of links pointing to a website from external sources. Backlink checker tools analyze backlinks comprehensively by assessing various metrics such as the number of NoFollow and DoFollow links, anchor text, domain authority, and the overall trustworthiness of linking websites. These tools help identify high-quality backlinks, detect potential harmful or spammy links, and evaluate how the backlink profile impacts a site’s SEO performance, essential for improving search engine rankings and maintaining a healthy backlink profile.

Helps Explore Backlink profile

A backlink profile is the collection of all backlinks pointing to a website, reflecting the diversity, quality, and relevance of those links. Backlink checker tools help explore SaaS website’s backlink profile by providing insights into the backlink index, assessing whether the links form a natural link profile, and analyzing link placement. These tools identify which backlinks are contributing positively to SEO, detect spammy or irrelevant links, and offer a comprehensive view of how the backlink profile impacts search engine rankings and website authority.

Identifies Harmful Links

Harmful links are low-quality or spammy backlinks that negatively affect a website’s SEO and may lead to penalties from search engines. Backlink checker tools identify harmful links by analyzing metrics such as the domain authority of the linking sites, unnatural anchor text patterns, and the presence of spammy or irrelevant content. These tools help flag links from suspicious sources, links that may trigger manual actions, or links that violate search engine guidelines, allowing website owners to take corrective action, such as disavowing or requesting the removal of these harmful links.

Tracks Link Growth

Backlink analysis is the process of evaluating the quality, quantity, and relevance of external links pointing to a website. Backlink checker tools track link growth by continuously monitoring the number of new and lost backlinks over time. These tools provide detailed reports on the domains linking to a site, the nature of the links (e.g., DoFollow or NoFollow), and the quality of the referring domains. Website owners assess the effectiveness of their SEO strategies, identify trends in link acquisition, and ensure their backlink profile grows healthily and sustainably by tracking link growth.

Improves SEO Performance

SEO performance refers to how well a website ranks in search engine results pages (SERPs) based on factors like visibility, traffic, and keyword relevance. Backlink checker tools improve SaaS SEO performance by helping website owners monitor and analyze the quality and quantity of backlinks, which are a key factor in Search Engine Optimization. These tools provide insights into the health of a site’s backlink profile, highlight opportunities for acquiring high-authority links, and detect harmful or irrelevant links that could damage rankings. Websites improve their authority, boost search engine visibility, and ultimately drive more organic traffic by managing backlinks effectively.

Evaluates Anchor Text

Anchor text is the clickable text in a hyperlink that leads users to another web page. Backlink checker tools evaluate anchor text by analyzing the distribution and types of anchor text used in backlinks pointing to a website. These tools assess various types of anchor text, such as branded anchor text, naked URLs, and descriptive or keyword-rich text to ensure a natural and effective anchor text distribution. Reviewing these elements, website owners optimize their backlink profile for better SEO performance and avoid potential penalties from over-optimization or spammy practices.

Monitors Domain Authority or Rating

Domain Authority is a metric developed by SEO tools that predicts how well a website will rank in search engine results, based on factors like backlink quantity and quality. Backlink checker tools monitor Domain Authority by tracking changes in the number and quality of backlinks pointing to a site and comparing it against competitor sites. These tools provide insights into the site’s overall authority score, highlight fluctuations in domain strength, and identify areas where backlink strategies can be adjusted to improve the site’s search engine ranking. 

Evaluates Referring Domains

A referring domain is a website that links to another site, providing an external backlink. Backlink checker tools evaluate referring domains by analyzing the quantity and quality of unique domains that direct traffic to a site. These tools assess metrics such as domain authority, relevance, and trustworthiness of each referring domain to determine the overall strength of the backlink profile. Website owners identify valuable link sources, detect potential spammy links, and optimize their SEO strategy to improve search engine rankings and online visibility by examining these factors.

Identifies Broken Link

A broken link is a hyperlink that no longer directs to the intended destination, often resulting in a 404 error page. Backlink checker tools identify broken links by scanning a website’s backlink profile and attempting to access each linked URL. When these tools encounter links that lead to non-existent or inaccessible pages, they flag them as broken and allow website owners to address these issues by either updating or removing the faulty links, thus maintaining a healthy backlink profile and improving the user experience and SEO performance of their site.

Identifies Toxic Backlink

A toxic backlink is a harmful link from a low-quality or spammy source that negatively impacts a website’s SEO and leads to potential penalties from search engines. Backlink checker tools identify toxic backlinks by analyzing the quality and relevance of linking domains, flagging unnatural backlinks and spammy links that exhibit characteristics like low domain authority, irrelevant content, or manipulative practices. These tools use algorithms and data from various sources to assess the risk associated with each backlink, helping website owners remove or disavow harmful links to protect their SEO performance and maintain a healthy backlink profile.

Provides Historical Backlinks

Historical backlinks are past links that a website has received over time, reflecting the evolution of its backlink profile. Backlink checker tools provide historical backlinks by maintaining a record of all backlinks that have pointed to a website at different points in time. These tools offer access to a comprehensive backlinks history, allowing users to review changes in their backlink profile, track the acquisition and loss of links, and analyze trends to understand how past link-building efforts have influenced current SEO performance and evaluate the long-term impact of backlink strategies and making informed decisions for future optimization.

Helps Explore Internal Links

Internal links are hyperlinks that connect different pages within the same website, helping with site navigation and distributing page authority. Backlink checker tools provide access to inbound links by analyzing external links pointing to a website from other domains. While these tools primarily focus on external backlinks, they often include features to examine internal linking structures as well. Users gain a comprehensive understanding of how their internal and external link strategies impact their site’s SEO performance and user experience by evaluating both inbound and internal links.

Helps Explore Outbound Links

An outbound link is a hyperlink from a website that directs users to a different domain or external site. Backlink checker tools typically focus on analyzing inbound links but may also provide features to view outbound links by examining the links a site directs to other domains. These tools help users assess the quality and relevance of their external links, understand their site’s linking behavior, and ensure that outbound links contribute positively to SEO by linking to authoritative and relevant sources.

Identifies Backlinks’ Discrepancies

Link discrepancy refers to inconsistencies or errors in the backlinks of a website, such as differences in reported link data or discrepancies between actual and expected link profiles. Backlink checker tools identify link discrepancies by comparing the backlink data they gather with other data sources or historical records. They check for inconsistencies such as variations in the number of backlinks, differences in anchor text, or changes in linking domains. These tools help website owners ensure the accuracy of their backlink profiles, address potential issues, and maintain a consistent and effective SEO strategy by detecting these discrepancies.

Helps Identify Lost backlinks

Lost backlinks are previously acquired links that no longer point to a website, often due to changes or removals by the linking site. Backlink checker tools help identify lost backlinks by regularly scanning and comparing a website’s current backlink profile against historical data. They detect link decay by highlighting links that have disappeared or been removed over time and allow website owners to track changes, investigate potential causes of link loss, and take corrective actions such as reaching out to the referring sites for reestablishment or adjusting their link-building strategies.

Indicates Backlink Trends

Backlink trends refer to the patterns and changes in the number and quality of backlinks pointing to a website over time. Backlink checker tools indicate backlink trends by providing historical data and visualizing fluctuations in backlink quantity, quality, and sources. These tools track metrics such as the rate of new link acquisition, loss of existing links, and variations in link quality. Users gain insights into the effectiveness of their link-building strategies, detect potential issues, and make data-driven decisions to enhance their SEO efforts by analyzing these trends.

Provides Backlink Spam Score

Backlink spam score is a metric that evaluates the likelihood of backlinks being spammy or harmful, often due to manipulative practices. Backlink checker tools provide a backlink spam score by analyzing backlinks for signs of link manipulation, such as unnatural links, black hat tactics, or link schemes. These tools assess factors like link source quality, anchor text patterns, and overall link behavior to identify potential risks associated with negative SEO. Providing the score, the tools help users detect and address potentially harmful backlinks that could negatively impact their site’s SEO performance.

Indicates Link Velocity Trends

Link velocity trends refer to the rate at which a website acquires or loses backlinks over time. Backlink checker tools indicate link velocity trends by tracking backlink frequency and changes in the link acquisition rate. These tools analyze how quickly new backlinks are gained or lost and provide visualizations and data on these fluctuations. Users assess the effectiveness of their link-building efforts, detect any irregular patterns that might suggest manipulative practices, and adjust their strategies to maintain a natural and steady backlink profile by monitoring link velocity trends.

Delivers New Backlink Notifications

A Backlink notification is an alert or update that informs a website owner about new, lost, or changed backlinks to their site. Backlink checker tools deliver backlink notifications by sending automated alerts or reports whenever significant changes occur in the backlink profile, such as the acquisition of new links, loss of existing links, or alterations in link attributes. These notifications often come through email or within the tool’s dashboard, providing users with timely information to monitor their backlink profile effectively, address issues promptly, and adapt their SEO strategies as needed.

Provides Social Signals

Social signals are indicators of a website’s popularity or engagement on social media platforms, such as likes, shares, and comments. Backlink checker tools typically do not directly provide social signals, but they may integrate with or offer insights into how backlinks are shared and discussed on social media and help users understand how social engagement might influence their backlink profile and overall SEO performance, even though direct measurement of social signals is often outside their primary scope by analyzing referral traffic from social platforms and correlating it with backlink data.

Provides Link Reclamation Opportunities

Link reclamation is the process of recovering lost backlinks or obtaining backlinks from previously linked sources that have removed or changed the links. Backlink checker tools provide link reclamation opportunities by identifying lost backlinks and tracking historical data on previously acquired links. These tools alert users to links that have been removed or changed and often offer features to facilitate outreach, such as contact details or link location information. Website owners reach out to the referring sites to request the restoration of lost links or negotiate new backlink opportunities, helping to maintain and improve their backlink profile by leveraging these insights.

Explores Geographical Insights

Geographical insights refer to the analysis of backlinks and website traffic based on the geographic locations of referring domains. Backlink checker tools explore geographical insights by providing data on the locations of referring domains that link to a website. These tools analyze the geographical distribution of linking sites, allowing users to understand the regional spread of their backlinks and how it correlates with their site’s SEO performance. Website owners tailor their link-building strategies to target specific regions, optimize their content for local audiences, and enhance their global SEO efforts by examining these insights.

Gains Competitor Backlinks’ Insights

Competitor insights are valuable observations about a competitor’s backlink strategy, including the sources, quality, and types of backlinks they acquire. Backlink checker tools gain competitor insights by analyzing the backlink profiles of rival websites, providing detailed information on their referring domains, link quantity, quality, and anchor text. These tools allow users to identify successful link-building strategies used by competitors, uncover potential opportunities for their backlink acquisition, and develop more effective SEO strategies by leveraging the competitive landscape and understanding what contributes to their rivals’ SEO performance.