Boosting Your SaaS Reputation: The Power of Link Building and Brand Mentions

Boosting Your SaaS Reputation: The Power of Link Building and Brand Mentions

Are you trying to build a strong reputation for your SaaS business? Perhaps you are finding it challenging to stand out in a crowded market. If so, you’re not alone, not in the slightest.

It’s a fact of life that the online world is saturated with businesses trying to gain traction and attract customers. However, there is a solution, a means of standing out – link building and brand mentions for reputation management.

By crafting a strategic plan to build your online reputation through new backlinks, you can build a reputation for your business as a leader in the industry and attract a steady stream of loyal customers. 

Boosting SaaS Reputation: Link Building 101

So, you are looking to boost your SaaS business’s reputation and drive more traffic to your website.

Of course you are, well in this case, building high-quality backlinks should be at the top of your marketing strategy. Link building not only helps to improve your search engine rankings, but also helps to establish your brand as an authority in your industry. 

Backlinks build trust!

When it comes to link building for SaaS businesses, there are a few key strategies that you can use to get the best results from your time investment. While it can be effective in the long run to just create high-quality content and hope that other websites will want to link to it. It’s better to take a more active approach to SaaS reputation management…

Linkable content can take many forms, blog posts, infographics, whitepapers, and case studies, but the key is to make it informative, engaging, and most importantly hard to replicate. By doing so, you can attract backlinks from other sites (who can’t be bothered to try and replicate your content).

Contextual backlinks like this will do wonders for your SEO and drive more traffic to your website in the long term because it will be obvious to search engines that you are a valued source of industry information.

Sometimes the best way to get more links to your SaaS site is to take a more active approach. A good way to do this is by identifying and reaching out to websites that are most likely to link back to your content. You can find these websites by using a tool like Semrush and looking at who is linking to your competitors.

Well-structured email outreach campaigns can give you lots of guest blogging and partnership opportunities with other businesses in your industry. When reaching out to potential partners, you should really emphasize the value that your content can offer their readers… if you have first-hand experience and are able to share personal stories, mention this as it will increase the likelihood of them linking back to your site. 

I have regularly secured guest posts on DR80-90 websites by leveraging my first-hand experiences. This is an awesome tactic for SaaS businesses focused on reputation management.

Staying abreast of changes in Google’s search algorithms, understanding the importance of on-page optimization, and using social media to help promote your content are important, as this will help to supplement and enhance the results of a strong link-building strategy.

The combination of these things will help you to establish your brand as an authority, drive more targeted and “purchase ready” traffic to your site, and thus increase your overall ROI.

Boosting your SaaS business’s reputation requires a strategic approach and continuous investment in SEO. However, by following the strategies discussed in this article, you can consistently build quality backlinks and increase traffic to your site.

Obviously, this approach does require a big internal time investment, that’s why it’s much better to work with an established link-building company, like us 😉

Link building and brand mentions are fantastic ways to build up your website’s credibility and authority. What this translates to is higher rankings in the SERPs, more traffic, and ultimately sales and revenue. 

SaaS Reputation Link Building Key Questions

Due to the fact, we are constantly talking to SaaS businesses about how link building can improve reputation, we thought it made a lot of sense to address some of the most common questions all at once.

What is reputation link building and why is it important for SaaS businesses?

Reputation link building is the process of acquiring external links (AKA backlinks) to your website from reputable sources across the internet in order to improve your search engine ranking and enhance your brand’s perceived authority. Reputation is key for SaaS businesses due to the enhanced level of digital competition. As such, links and brand mentions help SaaS companies to build credibility with potential customers. Quality backlinks from trusted sources, whether that’s other SaaS companies or major media outlets will demonstrate to search engines like Google that your website is a reliable source of information and will therefore (hopefully) rank it higher in search results. As such, not only will link building improve your reputation with customers, but it can also lead to increases in organic traffic – ultimately this results in more leads and conversions for your business.

What are some effective tactics for reputation link building in the SaaS industry?

One effective tactic for reputation link-building in the SaaS industry is to create original content that provides value to your target audience and is also extremely difficult to replicate. Originality is key here because this type of content is more likely to be shared and linked to by other websites, and will thus massively improve your backlink profile.

Networking with other industry professionals and participating in online communities can also be a good way to enhance the reputation of your SaaS brand and even earn a few links and brand mentions. Additionally, you can try reaching out to business and tech influencers and sponsor content. This can really help you to see more visibility and boost your reputation.

How can SaaS businesses avoid common reputation link building mistakes?

One common mistake for reputation link building is focusing too much on quantity. Acquiring a large number of low-quality backlinks will harm your search engine ranking as well as what people think about your brand.

Never buy backlinks that cost $2, $50, or even $150. Instead, focus on obtaining high-quality backlinks from reputable sources that are directly relevant to your business. A quality link building company will charge between $300 and $1k per link! This is well worth it.

Another mistake made by SaaS businesses is failing to diversify their link portfolio. It is important to have a natural mix of different types of links, such as guest posts, social media mentions, and links from directories. This ensures a well-rounded backlink profile that emulates a real sense of excitement around your brand.

What are the benefits of a strong reputation link building strategy for SaaS businesses?

A strong reputation link-building strategy has numerous benefits for SaaS businesses. As well as additional targeted traffic, revenue, and growth for your business. A strong backlink profile can also help to establish your brand authority and build trust with potential customers. Backlinks and brand mentions from pages across the internet will lead to you getting more referrals and being able to benefit from word-of-mouth marketing. In turn, this helps to further promote your business and increase the eyeballs on your brand.

How can SaaS businesses measure the success of their reputation link building efforts?

One way to measure the success of your reputation link-building efforts is to track your website’s rankings for targeted keywords. For example, if you are a B2B business that sells email marketing software, you will probably want to rank for “b2b email software”.

By monitoring how you are ranking for specific keywords over time, you will hopefully see that your work is leading to significantly more visibility in search results. Building links with specific anchors should also enhance how you rank for certain keywords.

In general, plotting new backlinks acquired against organic traffic should yield a nice correlation that shows your link-building strategy is working.

SaaS Businesses: Build Better Links Now!

As a SaaS business owner, you know the importance of having a strong online presence. But how do you ensure that your website is getting the traffic it deserves? One word: backlinks. 

Backlinks, also known as inbound links, are links from other websites that point to your site. They play a crucial role in search engine optimization (SEO) and can help improve your online reputation. 

Building better links for your SaaS business requires a well-thought-out strategy. While relevant, valuable, and informational content can attract natural backlinks – links that other sites give without you asking for them. This is not an active and sustainable approach to SEO.

Instead, you need to put in the work upfront. Email outreach or social media platforms both provide a means of contacting other businesses and working on collaborations and partnerships. You should only reach out to sites that are reputable and have a strong online presence. 

Use metrics like Ahrefs Domain Rating and organic traffic. Websites that get over 10k monthly visitors and have a DR score above 60 are the perfect backlink partners for your SaaS company.

Links and brand mentions from these high-authority sites will be awesome for your SEO. Google’s algorithm takes backlinks into account when ranking sites in search results and it understands the difference between bad, good, and great backlinks.

If you take anything away from this article, remember that not all links are treated equally. 

Focus on authority, but also relevancy to your industry. A link that comes from a site dedicated to your solution is much better than a random spammy link about casinos! Remember you also want to build up your reputation, so avoid irrelevant and spammy link opportunities.

Another solid backlink acquisition strategy is to create a resource page on your site that lists other businesses in your industry and adjacent industries. This is known as a “roundup” post. In this post, you can highlight some of the top companies in their respective industry and provide a brief description of their service offerings.

By doing so, you are providing value to readers interested in your industry and at the same time doing the sites you link to a big favor. This will often encourage those sites to link back to you. Reciprocation and all that.

SaaS Link Building Strategies

Having a fundamental understanding of various SaaS link-building strategies is a critical factor in the SEO success of your business. 

With that said, link building is not a one-time job; it requires continuous effort to build quality links that will continuously drive organic traffic to your website and bolster your reputation.

Let’s dive into the proven SaaS link building strategies that will help you build your reputation as the most valuable source of information in your space.

Organic Backlinks

By developing content that answers specific search queries. Often, with low-competition long-tail keywords, you will be able to gather some initial visibility in organic search results. When your content meets these criteria – unique, interesting, and helpful, people and businesses will naturally link back to your site. 

If you are answering trendy topics and adding statistics and data to your posts you may even strike gold and earn quality editorial links from news websites.

Social Media

Social media provides SaaS brands with an incredible opportunity to share content and attract backlinks from industry bloggers. Platforms like Twitter, LinkedIn, and Facebook can be used as content promotion tools. When people share links to your posts, it creates a ripple effect, and more people are likely to click on them, leading to an increased number of visitors, leads, and even backlinks. 

While social media is not a direct ranking factor, it is believed to send positive signals to search engines that can help you to establish credibility and authority online. 

Guest Posting

Identifying good guest posting opportunities and taking advantage of them gives you a step up in terms of link acquisition and reputation building.

Guest posting on other sites builds authoritative backlinks, but more importantly, it gives you a platform to share expertise and enhance your reputation as an expert and industry thought leader. 

Guest blogging is a simple strategy that involves writing a 700-2000 word blog post and submitting it to a relevant website as a guest contribution for publication. When the post is live there should always be a link back to your site in an author bio. This explains who you (and your business are) and why you are a great source of information. Naturally, this gives you an opportunity to reach a broader audience, promote your brand, and create broader awareness.

Oh, and it’s a nice addition to your backlink profile too!

Broken Links

Broken links on other sites provide an opportunity for you to identify and fix a technical SEO problem, and in the process, create backlinks. 

Obviously, I’m not suggesting that as the CEO or CMO, this should be your responsibility, but it’s something you can outsource to junior staff. They can use a broken link-checking tool to identify broken links on good websites.

Then, they can find a corresponding page on your website and suggest this page as a replacement. Often the editor will be happy you pointed out the broken link and will add your suggestion. This is an easy way to get links.

Although, the success rate is low. If you outsource this to a junior team member and find a way to automate the process the ROI can be very good.

Relationships First

At EMGI we have built our link-building brand around relationship first link building.

SaaS businesses can take advantage of the same concepts.

Influencers are individuals that have a significant following on social media or through their blog/ Youtube channel.  Due to their audience size, they are able to directly influence consumer behavior and purchase decisions.

They have a lot of power. You can harness this.

Building a good relationship with influencers is an efficient way to attract backlinks and promote your SaaS business. Reach out to influencers in your niche and offer them something of value, like an exclusive deal, access to new products, or a unique opportunity.

In the process, you can earn a relevant backlink and brand mention that will improve your SaaS business’s reputation.

Resource Pages

Becoming a resource for your industry by creating helpful, informative tools and content and then promoting them widely through social media will help people to find your resource page. People love resource pages due to their convenience, so they can be a good source of backlinks.

In summation, SaaS link building takes time and effort, but it is a worthwhile investment that will yield long-term benefits for your brand. 

Additional Reputation Building Tips

Utilize customer reviews – Reach out and encourage satisfied customers to leave reviews on popular platforms like Google My Business, Capterra, G2 Crowd, and Trustpilot. Positive reviews can boost your SaaS business’s reputation.

Guest posting – Write engaging and insightful articles for leading SaaS industry blogs and websites. If you are able to get featured on websites like HubSpot, SaaStock, and Kissmetrics you will have a unique opportunity to reach a (very large) new audience. This will help to position you as a thought leader in the industry.

Leverage social media – Stay active on social media and engage with your audience consistently. Share customer success stories, company news, and informative industry insights like new studies and data. Continuously building an online presence and enhancing your reputation as a trusted source of information will attract new backlinks and brand mentions.

Participate in online communities – Try to join relevant online communities like Reddit or Quora, and share your expertise by answering questions related to your specific software niche. This not only adds value to the community but can also help drive traffic to your website and of course enhance your business’s reputation.

What’s on the news?

We have gathered some helpful articles that you may find interesting!


What are some link-building strategies for SaaS companies?

Effective link-building strategies for SaaS businesses include creating shareable content like infographics, how-to guides, and blog posts. This attracts contextual, organic links. Another strategy is to identify industry influencers and reach out to them to share your content or collaborate on a project. This is a great way to build relationships. You can also participate in online communities and forums related to your industry and share your expertise while building relationships with potential customers and partners. An excellent method for enhancing your online reputation. Finally, leveraging your existing network of customers, partners, previous employers, friends, and vendors to build backlinks can be a great way to get started with link building and access unique opportunities your competitors won’t be able to.

Does link building still work?

Yes, of course, link building still works and plays a major role in improving your website’s search engine ranking potential. Backlinks improve rankings it’s that simple. With that in mind, it’s important to focus on the quality of the links rather than simply the quantity. Search engines have become increasingly sophisticated in identifying low-quality and spammy links, and as a result, these links will simply be ignored by Google. That’s why building ethical links that prioritize quality and relevance is the top priority.


In conclusion, reputation management for SaaS companies is very important and link building is an important strategy for any SaaS business looking to establish itself as a credible and trustworthy brand in the digital space. 

This article has highlighted various approaches to reputation management for SaaS companies including leveraging customer testimonials, seeking mention in relevant industry publications and directories, and partnering with major influencers. Additionally, the importance of developing a strong online presence and engaging with customers on social media has also been emphasized. Ultimately, the key takeaway is that by creating and maintaining a strong online reputation, SaaS businesses can attract new customers, retain existing ones, and drive long-term growth and success.

Good luck and get your journey started with EMGI.

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