18 SEO KPIs for Saas Websites: Measure & Track to Grow

What Are the Key SEO KPIs?

Key SEO KPIs include organic traffic, keyword rankings, CTR, bounce rate, average session duration, pages per session, conversion rate, backlinks, DA, crawl errors, mobile responsiveness, Core Web Vitals, impressions, page load time, social shares, new vs. returning visitors, top landing pages, and search engine market share.

Organic Traffic

Organic Traffic refers to the visitors arriving at a website from unpaid search engine results. It indicates the visibility and reach of a website’s content within search engine rankings.

Importance for SaaS: Organic traffic is crucial for SaaS businesses as it directly contributes to user acquisition and lead generation, reducing dependence on paid advertising channels and enhancing long-term growth.

How to Measure: Organic traffic be measured by analyzing the number of sessions or visitors from search engines and metrics such as pages per session and average session duration.

Tracking Tools: Tools like Google Analytics, Ahrefs, and SEMrush help track and analyze organic traffic, providing insights into visitor behavior, engagement, and performance of SEO campaigns.

Keyword Rankings

Keyword Rankings refer to the position of specific keywords in search engine result pages (SERPs). They indicate how well a website is optimized for targeted search queries.

Importance for SaaS: Keyword rankings are important for SaaS because they impact visibility, discoverability, and organic growth. High keyword rankings increase the chances of potential users finding and exploring SaaS products.

How to Measure: Keyword rankings be measured by tracking the position of specific keywords over time and analyzing ranking trends against competitors.

Tracking Tools: Tools like Ahrefs, SEMrush, and Moz help track keyword rankings, offering insights into ranking changes, search volume, and competitor performance.

Click-Through Rate (Ctr)

Click-through rate (CTR) is the percentage of users who click on a link after viewing it in search engine results. It indicates how effectively a website’s meta titles and descriptions attract user interest.

Importance for SaaS: CTR is crucial for SaaS businesses as it directly impacts organic traffic and lead generation. Higher CTRs increase opportunities for user acquisition by driving more targeted visitors to the SaaS website.

How to Measure: CTR be measured by dividing the number of clicks by the number of impressions and multiplying by 100, giving insight into content engagement.

Tracking Tools: Tools like Google Search Console, Ahrefs, and SEMrush track CTR, offering insights into impressions, clicks, and optimization opportunities for improved user engagement.

Bounce Rate

Bounce Rate is the percentage of visitors who leave a website after viewing only one page without engaging further. It indicates the relevance and quality of content in retaining users.

Importance for SaaS: Bounce rate is vital for SaaS businesses because a high bounce rate signals poor content relevance, user experience issues, or unmet expectations, leading to missed opportunities for user acquisition and conversion.

How to Measure: Bounce rate be measured by dividing single-page sessions by total sessions and multiplying by 100, providing insight into the effectiveness of content engagement and user flow.

Tracking Tools: Tools like Google Analytics, Hotjar, and Crazy Egg help track and analyze bounce rates, offering insights into user behavior, engagement, and areas for website optimization.

Average Session Duration

Average Session Duration refers to the average amount of time users spend on a website during a single session. It indicates user engagement and the quality of content and experience provided.

Importance for SaaS: Average session duration is crucial for SaaS businesses because longer sessions imply that users find value in the content and are more likely to convert. Improved engagement helps in nurturing leads effectively.

How to Measure: Average session duration be measured by dividing the total time spent on the website by the number of sessions, providing insight into user interaction depth.

Tracking Tools: Tools like Google Analytics, Mixpanel, and Matomo track average session duration, offering insights into user behavior, content engagement, and areas for optimizing user experience.

Pages Per Session

Pages per Session is the average number of pages a user visits during a single session on a website. It indicates the level of interest and engagement that users have with the content.

Importance for SaaS: Pages per session are important for SaaS businesses as they reflect user interaction with the product or service-related content. Higher values suggest effective navigation, relevant information, and an increased likelihood of conversions.

How to Measure: Pages per session be measured by dividing the total number of pageviews by the number of sessions, providing insights into user engagement and browsing behavior.

Tracking Tools: Tools like Google Analytics, Matomo, and Hotjar track pages per session, offering insights into user navigation patterns, content engagement, and opportunities for enhancing user experience.

Conversion Rate

Conversion Rate is the percentage of users who complete a desired action, such as signing up for a trial or subscribing, after interacting with a website. It indicates the effectiveness of a website in driving desired user outcomes.

Importance for SaaS: Conversion rate is crucial for SaaS businesses because it directly measures the success of lead generation and customer acquisition strategies. A higher conversion rate signifies effective marketing and user experience efforts that align with business objectives.

How to Measure: Conversion rate be measured by dividing the number of conversions by the number of total visitors and multiplying by 100, providing insights into the efficiency of marketing campaigns and landing pages.

Tracking Tools: Tools like Google Analytics, HubSpot, and Mixpanel track conversion rates, offering insights into user behavior, campaign effectiveness, and opportunities for optimizing lead conversion paths.

Backlinks

Backlinks are inbound links from external websites that point to a page on your site. They indicate the authority, credibility, and relevance of the content in the eyes of search engines.

Importance for SaaS: Backlinks are important for SaaS businesses as they boost search engine visibility, improve domain authority, and attract qualified traffic. Quality backlinks also enhance trust, which is crucial for acquiring and retaining customers.

How to Measure: Backlinks be measured by analyzing the number of referring domains, link quality, anchor text, and domain authority, providing insights into SEO success and brand reputation.

Tracking Tools: Tools like Ahrefs, Moz, and SEMrush help track backlinks, offering insights into link quality, referring domains, and opportunities for improving off-page SEO strategies.

Domain Authority (Da)

Domain Authority (DA) is a metric developed by Moz that predicts the likelihood of a domain ranking well on search engine result pages (SERPs). It indicates the strength and credibility of a website’s backlink profile compared to competitors.

Importance for SaaS: Domain Authority is important for SaaS businesses because a higher DA reflects a more authoritative online presence, leading to improved search engine rankings and increased organic traffic, which are essential for user acquisition and visibility.

How to Measure: Domain Authority be measured on a scale of 1 to 100, with higher scores indicating greater authority, providing insights into the effectiveness of link-building and content marketing efforts.

Tracking Tools: Tools like Moz, Ahrefs, and SEMrush help track Domain Authority, offering insights into backlink quality, domain credibility, and opportunities to improve SEO strategies.

Crawl Errors

Crawl Errors occur when search engines encounter issues while trying to access a webpage. They indicate problems that prevent search engines from effectively indexing and ranking the website content.

Importance for SaaS: Crawl errors are important for SaaS businesses because they directly affect search engine visibility and website usability. Unresolved errors lead to lower rankings, impacting organic traffic and user acquisition opportunities.

How to Measure: Crawl errors be measured by identifying server errors, broken links, or incorrect redirects, providing insights into technical SEO health and areas that need improvement.

Tracking Tools: Tools like Google Search Console, Screaming Frog, and Ahrefs help track crawl errors, offering detailed reports to identify and fix indexing issues and optimize website performance.

Mobile Responsiveness

Mobile Responsiveness refers to how well a website adapts to different screen sizes and devices, ensuring an optimal user experience across mobile, tablet, and desktop. It indicates the website’s usability for mobile users, which is critical for user engagement.

Importance for SaaS: Mobile responsiveness is crucial for SaaS businesses as a significant portion of users access content on mobile devices. Ensuring a seamless mobile experience enhances user satisfaction, and accessibility, and ultimately influences conversions and customer acquisition.

How to Measure: Mobile responsiveness be measured by evaluating website design, page load speed, and usability across devices, providing insights into the quality of the mobile experience.

Tracking Tools: Tools like Google Mobile-Friendly Test, PageSpeed Insights, and GTmetrix help assess mobile responsiveness, offering detailed feedback on website performance, user experience, and optimization opportunities for mobile devices.

Core Web Vitals

Core Web Vitals are a set of user-focused metrics that measure key aspects of web page performance, including loading speed, interactivity, and visual stability. They indicate the quality of user experience provided by a website.

Importance for SaaS: Core Web Vitals are crucial for SaaS businesses because they directly impact user satisfaction, search engine rankings, and conversions. Improved Core Web Vitals ensure better engagement, retention, and user perception of product reliability.

How to Measure: Core Web Vitals be measured by analyzing metrics like Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS), providing insights into loading, responsiveness, and visual stability.

Tracking Tools: Tools like Google PageSpeed Insights, Google Search Console, and Lighthouse track Core Web Vitals, offering detailed performance metrics, user experience evaluations, and recommendations for optimization.

Impressions

Impressions refer to the number of times a web page or piece of content is displayed in search engine results. They indicate the visibility of a website for targeted keywords and the potential to attract user interest.

Importance for SaaS: Impressions are important for SaaS businesses as they measure the reach and visibility of content. Higher impressions indicate that the website appears frequently in relevant search queries, increasing opportunities for brand awareness and lead generation.

How to Measure: Impressions are measured by tracking the number of times URLs appear in search engine results, providing insights into content reach and search visibility.

Tracking Tools: Tools like Google Search Console, Ahrefs, and SEMrush help track impressions, offering insights into keyword performance, search visibility, and optimization opportunities for better search engine presence.

Page Load Time

Page Load Time is the time it takes for a web page to fully display its content in a user’s browser. It indicates the performance and efficiency of a website in delivering content to users.

Importance for SaaS: Page load time is crucial for SaaS businesses because faster load times enhance user experience, reduce bounce rates, and improve search engine rankings. Quick-loading pages are more likely to retain visitors, leading to higher conversions and customer satisfaction.

How to Measure: Page load time is measured by analyzing the total time taken for a page to load, including server response, content delivery, and browser rendering.

Tracking Tools: Tools like Google PageSpeed Insights, GTmetrix, and Pingdom help track page load time, offering detailed metrics on load speed, server response, and recommendations for optimization.

Social Shares

Social Shares refer to the number of times content from a website is shared on social media platforms. They indicate the level of engagement and virality of the content, as well as its relevance to the audience.

Importance for SaaS: Social shares are important for SaaS businesses because they help amplify brand visibility, drive referral traffic, and enhance credibility through social proof. Increased shares contribute to building an engaged audience and generating leads for the SaaS product.

How to Measure: Social shares be measured by tracking the number of shares, likes, and mentions across social media channels, providing insights into content popularity and user engagement.

Tracking Tools: Tools like BuzzSumo, Hootsuite, and Sprout Social help track social shares, offering insights into social media performance, content engagement, and opportunities for maximizing reach.

New Vs. Returning Visitors

New vs. Returning Visitors is a metric that compares the number of new users visiting a website to those returning. It indicates user engagement and the effectiveness of marketing efforts in attracting and retaining visitors.

Importance for SaaS: Understanding new vs. returning visitors is crucial for SaaS businesses because it helps evaluate the success of acquisition and retention strategies. A balance of new and returning users suggests effective growth and user engagement with the SaaS product.

How to Measure: The KPI is measured by analyzing visitor segmentation, tracking the proportion of new versus returning users, and providing insights into both reach and ongoing interest in the product.

Tracking Tools: Tools like Google Analytics, Mixpanel, and Matomo help track new vs. returning visitors, offering detailed insights into audience behavior, engagement, and opportunities for optimizing both acquisition and retention strategies.

Top Landing Pages

Top Landing Pages refer to the web pages that receive the most traffic from users entering a site. They indicate which content or offers are most effective at drawing visitors and generating interest.

Importance for SaaS: Top landing pages are important for SaaS businesses because they help identify the content that drives user acquisition, conversions, and engagement. Optimizing these pages enhances lead generation and ensures users are effectively guided toward desired actions.

How to Measure: Top landing pages are measured by tracking metrics like pageviews, bounce rate, and conversion rate for each entry page, providing insights into user behavior and content performance.

Tracking Tools: Tools like Google Analytics, SEMrush, and Ahrefs help track top landing pages, offering insights into user engagement, traffic sources, and opportunities for optimizing high-performing content.

Search Engine Market Share

Search Engine Market Share refers to the percentage of searches performed on different search engines, such as Google, Bing, and Yahoo. It indicates the dominance of specific search engines in user search behavior and guides marketing strategies.

Importance for SaaS: Search engine market share is important for SaaS businesses because understanding where potential users are searching helps optimize SEO strategies effectively. Focusing efforts on the leading search engines ensures better visibility and higher organic traffic.

How to Measure: Search engine market share be measured by analyzing traffic data segmented by search engines, providing insights into which search platforms contribute the most to organic visibility.

Tracking Tools: Tools like Google Analytics, StatCounter, and SimilarWeb help track search engine market share, offering detailed insights into traffic distribution across different search engines and opportunities for targeted SEO campaigns.