35 Link Building Tools to Check, Build, Monitor Backlinks

Following are the best link building tools: 

Semrush

Semrush is a comprehensive SEO tool that helps businesses improve their online visibility and discover marketing insights. Semrush offers various features, including keyword research, site audit, rank tracking, and most importantly, link building. The Semrush SEO tool is widely used for analyzing competitors, identifying opportunities for improvement, and optimizing website performance. 

How Does Semrush Work? Semrush provides an extensive backlink analysis feature that enables users to track their backlink profile, analyze the links of their competitors, and discover new link-building opportunities. The tool helps in link prospecting by identifying potential websites for guest posting, broken link building, and reciprocal links. Semrush also supports influencer outreach to gain high-quality editorial links. With Semrush’s link management capabilities, users keep track of their link-building campaigns and monitor their progress effectively.

Semrush offers a free version with limited access to SEO tools like keyword research, domain analysis, and some data on backlinks. Users can perform up to 10 searches per day and access a small portion of the overall data. The paid version unlocks more comprehensive features that allow deeper analysis, unlimited access to data, and advanced tools for SEO, content marketing, and competitor analysis, such as:

• Full access to keyword analytics
• Competitive analysis tools
• Content marketing tools
• Social media management
• Access to historical data and trend analysis
• API Access

Price: Paid (Limited Free Features).

Ahrefs

Ahrefs is a powerful SEO toolset that provides comprehensive insights into a website’s performance. Known for the robust backlink analysis feature, Ahrefs helps users improve their search rankings through data-driven decisions. Ahrefs offers tools for keyword research, site audits, rank tracking, and content exploration, making the tool a favorite among digital marketers and SEO professionals.

How Does Ahrefs Work? Ahrefs provides a detailed analysis of a website’s backlink profile. Users explore which websites are linking to their site, the quality of the backlinks, and identify potential opportunities for acquiring new backlinks. The tool offers insights into competitors’ backlink strategies, allowing users to discover where competitors are getting their links and replicate successful link building strategies. Additionally, Ahrefs helps in identifying broken links and guest posting opportunities, by helping in building a robust link-building strategy.

Ahrefs provides a limited free version with features like backlink checking for a single site and basic keyword data. The paid version offers a wide range of SEO features such as:

• Full backlink analysis for any site
• Comprehensive keyword research
• Site audit and health checks
• Content gap analysis
• Rank tracking
• Historical data access
• Advanced filtering and exporting options

Price: Paid (Limited Free Tools)

BuzzStream

BuzzStream is a powerful outreach and link acquisition tool designed to help businesses and marketers efficiently manage their relationships with influencers, bloggers, and publishers. BuzzStream is a fully paid tool designed for managing email outreach and link-building campaigns. 

How Does BuzzStream Work? BuzzStream simplifies link building by automating many time-consuming tasks. The tool helps users research and identify potential link prospects through the extensive database and web-based research features of the tool. Users create and manage influencer outreach campaigns, personalize emails, and schedule follow-ups directly within the platform. BuzzStream also tracks all communications, ensuring users keep track of their outreach efforts. Additionally, Buzzstream monitors backlinks, providing insights into the performance and status of acquired links.

BuzzStream provides a 14-day free trial that allows users to explore the tool’s outreach and link-building features. The paid version offers a robust suite of premium tools:

• Advanced email outreach automation
• Contact and relationship management
• Campaign management tools
• Customizable email templates
• Link monitoring and reporting
• Team collaboration features

Price: Paid (14-day Free Trial)

Pitchbox

Pitchbox is an advanced outreach platform customized for SEO and content marketing professionals. The tool automates the outreach process, allowing users to connect with influencers, bloggers, and website owners to secure high-quality backlinks and boost their online presence. Pitchbox integrates with various SEO tools to provide in-depth insights and streamline your outreach campaigns.

How Does Pitchbox Work? Pitchbox simplifies the link-building process by automating link prospecting, outreach, and follow-ups. The tool integrates with SEO tools like Ahrefs, Moz, and SEMrush to identify potential link-building opportunities based on keywords or competitors. Users then create highly personalized outreach campaigns using customizable email templates and automated follow-up sequences to ensure maximum response rates.

Pitchbox also offers a comprehensive dashboard to manage and track outreach efforts, by making the process easy to monitor campaign performance, identify successful strategies, and adjust tactics as needed. The platform’s CRM-like interface helps users keep track of relationships with prospects, ensuring timely follow-ups and maintaining a professional communication flow. By automating many repetitive tasks, Pitchbox allows users to focus on building genuine relationships with influencers and securing high-quality backlinks.

Pitchbox does not have a free version but offers a 7-day free trial for new users. The paid version provides advanced features for influencer outreach, link-building, and PR management. The premium features of Pitchboz include:

• Automated outreach sequences
• Influencer discovery
• CRM integration
• Performance tracking and reporting
• Multi-user collaboration
• Integration with SEO tools for link-building

Price: Paid (7-day Free Trial)

Hunter

Hunter is an email outreach tool that specializes in finding and verifying professional email addresses. Hunter is widely used for link building, link prospecting, and networking by providing accurate contact information to connect with the right people.

How Does Hunter Work? Hunter streamlines the process of finding and reaching out to potential link-building targets by offering several key features. First of all, using Hunter tool users search for email addresses associated with a specific domain, which is useful for identifying the right contacts within a company or website for outreach purposes. Hunter’s email verifier then ensures that the email addresses are valid, reducing bounce rates and improving the effectiveness of outreach campaigns.

For link building, Hunter allows users to create personalized outreach campaigns directly within the platform. Users craft custom email templates, schedule follow-ups, and track responses. By integrating with CRM tools and email platforms, Hunter helps manage and automate the outreach process, ensuring consistent and professional communication with prospects. The automation of influencer outreach campaigns helps build relationships with website owners, bloggers, and influencers to secure backlinks and guest posting opportunities.

Hunter offers a free version that allows users to perform a limited number of email searches and verifications per month. The paid version of Hunter offers premium features such as:

• Increased search limits
• Bulk email search and verification
• Advanced filtering options
• Integration with CRM tools
• Customizable email templates
• API access for automated tasks

Price: Free and Paid.

BuzzSumo

BuzzSumo is a content research and social media analytics tool that helps users discover the most popular content across various platforms. The link acquisition tool is used for content marketing, identifying influencers, and tracking competitors. BuzzSumo plays a crucial role in link building by highlighting trending content and potential outreach opportunities.

How Does BuzzSumo Work? BuzzSumo assists in link building by identifying popular content and the influencers who share the content. Users’ search for keywords or topics to see which articles, blogs, or videos are performing well based on social media shares, backlinks, and engagement metrics. The insight from the tool allows users to create similar high-quality content that is more likely to attract backlinks.

The tool also enables users to find influencers and bloggers who have linked to or shared similar content, making the process of reaching out for potential link-building opportunities easy. BuzzSumo’s backlink analysis feature helps users identify websites that have linked to popular content within their niche. By analyzing the backlinks, users understand what type of content attracts links and replicate those strategies.

Additionally, BuzzSumo offers features like content alerts, which notify users when new content is published on specific topics or by competitors. The timely updates help users stay updated on the latest trends and identify timely outreach opportunities. BuzzSumo’s comprehensive analytics and reports provide valuable data on content performance, helping users refine their link-building strategies over time.

BuzzSumo has a free version that provides limited access to content discovery, social media trends, and basic influencer identification. The paid version unlocks the full potential of the premium features tool including:

• Unlimited content search and analysis
• Competitor content analysis
• Advanced social media analytics
• Influencer identification
• Custom alerts for trending content
• API access and export options

Price: Free and Paid.

Respona

Respona is an all-in-one PR and link acquisition tool designed to help users automate and personalize their outreach efforts. Responsa combines SEO data with AI-powered outreach to streamline the process of building high-quality backlinks and establishing relationships with influencers and journalists.

How Does Respona Work? Respona enhances link building by integrating content research, email finding, and personalized outreach into a single platform. The tool allows users to search for relevant content and influencers within their niche. By leveraging SEO data from sources like Ahrefs, Respona helps users identify potential outreach opportunities based on keywords, topics, or competitor analysis.

Once potential opportunities are identified, Respona helps users find the right contact information by scraping the web and verifying email addresses. The contact research ensures that outreach efforts are directed to the correct individuals, increasing the chances of successful communication.

Respona’s AI-powered outreach feature enables users to create personalized email campaigns. The tool offers customizable templates and automated follow-ups, allowing users to maintain a professional and consistent communication flow. The platform also provides detailed analytics and tracking, helping users monitor the performance of their outreach campaigns and make data-driven adjustments.

By automating many aspects of the outreach process, Respona saves time and effort while increasing the effectiveness of link-building strategies. The tool helps users build genuine relationships with influencers and website owners, ultimately leading to higher-quality backlinks and improved results in SERPs (search engine result pages).

Respona offers a free trial but is primarily a paid tool designed for PR outreach, link-building, and content promotion. The paid version provides full access to premium features such as:

• Full access to the outreach database
• Automated email sequences
• Advanced search filters for targeting
• Integration with CRM and marketing tools
• Performance tracking and analytics
• Customizable workflows

Price: Paid (7-day Free Trial).

Linkody

Linkody is a backlink monitoring and analysis tool designed to help users track their backlinks, analyze competitors’ link profiles, and manage their link-building campaigns. Linkody provides insights into the health and performance of backlinks, enabling users to make informed decisions about their SEO strategies.

How Does Linkody Work? Linkody streamlines link building by offering comprehensive backlink monitoring and analysis features. Users add their website to Linkody and receive regular updates on their backlink profile, including new, lost, and broken links. The real-time monitoring helps users maintain a healthy backlink profile and quickly address any issues that may arise.

The tool provides detailed information about each backlink, such as the linking domain’s authority, anchor text, and the page where the link is located. The data about links allows users to assess the quality and relevance of their backlinks, ensuring they focus on acquiring high-quality links that positively impact their SERPs (search engine result page).

Linkody also offers competitor analysis features, enabling users to explore the backlink profiles of their competitors. By identifying where competitors are getting their backlinks, users discover new link-building opportunities and replicate successful strategies. The tool’s disavow feature helps users clean up their backlink profile by identifying and disavowing harmful or low-quality links.

Linkody offers a free version with limited backlink tracking and monitoring features. The paid version provides a more comprehensive set of premium tools including:

• Unlimited backlink tracking

• Competitor analysis
• White-label reporting
• Integration with Google Analytics
• Email notifications for lost or gained links
• Detailed link metrics and anchor text analysis

Price: Paid (30-day Free Trial).

HARO (Help a Reporter Out)

HARO (Help a Reporter Out) is a platform that connects journalists with expert sources who provide insights, quotes, and other valuable information for their stories. The tool is widely used by PR professionals, marketers, and business owners to gain media coverage and build authority in their industry. By responding to relevant queries, users get featured in high-authority publications, which often results in valuable backlinks.

How Does HARO Work? HARO works by sending out daily emails to subscribers with a list of queries from journalists looking for expert input. Each query includes details about the topic, the publication, and the deadline for responses. For link building, HARO is an effective tool that allows users to secure high-quality backlinks from reputable media outlets by using the backlink analysis feature. When a user responds to a relevant query with valuable information, and the journalist uses the backlink in their article, the user often receives a backlink to their website as part of the citation. The backlinking process by HARO not only helps improve the site’s SEO by building high-authority links but also boosts the user’s credibility and visibility in their industry. 

HARO is free to use for journalists and sources who want to receive or respond to media opportunities. However, the paid version offers premium features like:

• Early access to queries
• Advanced keyword filtering
• Customizable alerts
• Premium email support
• Additional user accounts for team collaboration

Price: Free and Paid

Moz (including Moz Link Explorer)

Moz Link Explorer is a powerful tool designed to help users analyze the link profile of any website. Moz provides insights into a site’s inbound links, domain authority, and other critical metrics that influence search engine rankings. The Moz tool is essential for SEO professionals looking to improve their site’s link-building strategy by identifying opportunities for acquiring high-quality backlinks.

How Does Moz Work? Moz Link Explorer works by searching the web to find and index links that point to a specific website. The tool provides detailed information on each backlink, including the linking site’s domain authority (DA), anchor text, and spam score. Moz also helps users discover potential link-building opportunities by identifying broken links, unlinked brand mentions, and competitor backlinks. By using data from Moz, SEO professionals create targeted strategies to enhance their site’s backlink profile, ultimately improving SERPs (search engine result page) results and driving more organic traffic.

Moz offers a free version with access to basic SEO tools, including Moz Link Explorer, which allows users to check a limited number of backlinks and domain metrics. The paid version, Moz Pro, provides full access to all of Moz’s premium SEO tools including:

• Full access to Moz Link Explorer
• Keyword research tools
• Site audit and crawl reports
• Rank tracking for multiple sites
• Competitive analysis
• On-page optimization recommendations

Price: Free and Paid

Check My Links

Check My Links is a Google Chrome extension designed to help web developers, content creators, and SEO professionals quickly identify broken links on a webpage. The tool scans any webpage and highlights all the valid and broken links, by finding and fixing issues that negatively impact user experience and SEO performance.

Check My Links is a free Chrome extension that allows users to quickly scan web pages for broken links. There is no paid version, as the tool is intended to be a simple, accessible resource for web developers and SEOs.

How Does Check My Links Work? Check My Links works by searching through all the links on a webpage, and checking each one to see if the link leads to a valid destination. When used for link building, the tool is particularly helpful in identifying broken links on a website. Once these broken links are found, SEO professionals reach out to the site owners, offering to replace the broken link with a link to their content. The broken link building is an effective way to gain high-quality backlinks, improve site authority, and enhance search engine rankings. The tool’s real-time analysis allows users to promptly identify and address broken links, ensuring that all links are functional and beneficial to the site’s SEO.

Price: Free (Available as a free Chrome extension).

Google Alerts

Google Alerts is a free online tool that allows users to monitor the web for new content based on specific keywords or phrases. When new content matching the selected keywords is published, Google Alerts sends an email notification to the user. The tool is widely used for staying updated on news, tracking mentions of a brand or product, and monitoring industry trends.

Google Alerts is a free tool that allows users to receive email notifications whenever new content matching their specified keywords is published online. The tool is completely free to use, with no premium version available.

How Does Google Alerts Work? Google Alerts works by continuously scanning the web for new content that matches the keywords or phrases specified by the user. In the context of link building, the link acquisition tool is incredibly useful for identifying opportunities to acquire backlinks. For example, by setting up alerts for specific keywords related to your industry or brand, you are notified when new content is published that is a good fit for your link-building strategy. 

You might find new articles, blog posts, or discussions where you suggest your content as a resource, request a mention, or engage with the author to build a relationship that leads to a backlink. Google Alerts also helps you track mentions of your brand or competitors, allowing you to identify unlinked mentions that you turn into links.

Price: Free (Available as a free tool through Google).

NinjaOutreach Inc.

NinjaOutreach is an influencer marketing and outreach platform designed to help businesses connect with influencers, bloggers, and other content creators for link-building and promotional campaigns. The tool provides access to a vast database of influencers, complete with contact information, engagement metrics, and social media profiles. NinjaOutreach streamlines the process of finding potential partners, managing outreach campaigns, and tracking the success of link-building efforts.

How Does NinjaOutreach Inc. Work? For link building, NinjaOutreach is particularly effective in securing guest posts, product reviews, and sponsored content that includes backlinks to your website. By utilizing the tool’s automation features, users efficiently scale their link-building efforts, ensuring consistent outreach and follow-up with potential partners.

NinjaOutreach works by allowing users to search the extensive database for influencers and bloggers based on specific criteria such as niche, location, or social media reach. Once suitable candidates are identified, users directly reach out to them through the platform using customizable email templates. The link acquisition tool also provides features for managing outreach campaigns, tracking responses, and analyzing the performance of each campaign. 

NinjaOutreach offers a free trial that allows users to explore influencer marketing and outreach tools. The paid version provides comprehensive features for influencer discovery, email outreach automation, and campaign tracking. The premium features of NinjaOutreach are:

• Unlimited search results and exports
• Advanced outreach automation
• CRM integration
• Detailed analytics and reporting
• Influencer relationship management
• Team collaboration tools

Price: Paid (7-day Free Trial).

Mailshake

Mailshake is a link prospecting and email outreach platform designed to help marketers and sales teams connect with prospects through personalized email campaigns. Mailshake is a paid tool that offers features like automated follow-ups, A/B testing, in-depth analytics, and email scheduling, by managing large-scale outreach efforts. Mailshake is particularly useful for cold email campaigns, content promotion, and link-building strategies.

How Does Mailshake Work? Mailshake works by enabling users to create and send personalized email campaigns to a large list of contacts. In the context of link building, Mailshake allows users to reach out to website owners, bloggers, and influencers with personalized pitches to secure backlinks. The platform’s automation features enable users to set up sequences of follow-up emails, ensuring that no potential link-building opportunity is missed. 

Additionally, Mailshake offers detailed analytics on email opens, clicks, and replies, allowing users to optimize their outreach strategy over time. By using Mailshake, SEO professionals efficiently scale their link-building efforts, improve response rates, and build relationships with key influencers in their industry.

Mailshake offers a 30-day free trial but is primarily a paid tool designed for email outreach and sales automation. The paid version provides advanced features for personalized email campaigns, follow-ups, and detailed tracking. The premium features include:

• Automated follow-up sequences
• Personalized email templates
• A/B testing for campaigns
• Advanced reporting and analytics
• Integration with CRM and other sales tools
• Team collaboration features

Price: Paid  (30-day Free Trial)

Monitor Backlinks

Monitor Backlinks is an SEO tool designed to help users track their backlink profile, analyze the quality of their inbound links, and monitor their competitors’ link-building strategies. The tool provides insights into the health of a website’s backlink profile by identifying high-quality links, toxic links, and new or lost backlinks. Monitor Backlinks is essential for maintaining a strong link profile and ensuring that your website’s SEO efforts are on the right track.

How Does Monitor Backlinks Work? Monitor Backlinks works by regularly scanning the web to track and analyze the backlinks pointing to your website. For link building, Monitor Backlinks tool provides important data on which links are helping or hurting your site’s SEO. The SEO tool allows users to monitor the quality of their backlinks by providing metrics such as domain authority (DA), anchor text, and the spam score of linking sites. 

The tool also alerts users when new backlinks are acquired or when existing backlinks are lost, enabling them to take timely action to either capitalize on new opportunities or address issues that harm their SEO performance. Additionally, Monitor Backlinks allows users to spy on competitors by tracking their backlink profiles, giving insights into their link-building strategies and helping identify potential link-building opportunities for your own site.

Monitor Backlinks offers a 30-day free trial with limited features, allowing users to track their backlink profile and monitor competitors. The paid version provides more detailed insights and advanced tracking options such as:

• Comprehensive backlink analysis
• Competitor monitoring
• Email alerts for lost or gained links
• Keyword ranking reports
• Integration with Google Analytics
• Detailed SEO reports

Price: Paid (30-day Free Trial)

Link Whisper

Link Whisper is a WordPress plugin designed to help website owners and bloggers improve their internal linking strategy. The tool uses AI to suggest relevant internal links while users are writing or editing their content, connecting related posts and pages within a website. By improving internal linking, Link Whisper helps enhance site navigation, distribute link equity, and improve the visibility of websites in SERPs (search engine result pages).

How Does Link Whisper Work? Link Whisper works by analyzing the content of your website and automatically suggesting internal links based on keywords and context. For link building, the tool is particularly valuable in optimizing the internal structure of a website, which is an often-overlooked aspect of SEO. By providing real-time suggestions as you write, Link Whisper ensures that all relevant content on your site is linked together, which helps search engines understand the relationships between your pages. 

The link acquisition tool also offers a detailed reporting feature that shows the number of internal links each post has, highlighting opportunities to add more links where needed. Additionally, Link Whisper allows users to bulk edit and add links across multiple posts, streamlining the process of enhancing internal link building across a website.

Link Whisper offers a free version as a WordPress plugin that provides basic internal linking suggestions while writing content. The paid version offers more advanced features including:

• Advanced link suggestions
• Bulk link insertion
• Detailed internal link reports
• Auto-linking based on keywords
• Customizable link settings
• Integration with other SEO tools

Price: Paid.

Majestic SEO

Majestic SEO is a specialized SEO tool that focuses on providing in-depth analysis of a website’s backlink profile. Known for the comprehensive link database, Majestic SEO helps users understand the quality, quantity, and distribution of backlinks pointing to their site.   The free version provides limited access to the Site Explorer tool and some backlink data, which is useful for basic SEO tasks.

How Does Majestic SEO Work? Majestic SEO works by continuously crawling the web to build a massive database of backlinks. For link building, Majestic SEO offers powerful features that allow users to analyze their backlink profiles in detail. The tool’s key metrics, Trust Flow and Citation Flow, help users assess the quality of the links pointing to their site. Trust Flow measures the trustworthiness of links based on their proximity to highly trusted sites, while Citation Flow evaluates the influence of a site based on the number of links pointing to the website.

Users also explore Majestic’s extensive backlink history index to see how their backlink profile has evolved. Additionally, Majestic SEO provides tools to identify new link-building opportunities, analyze competitors’ backlink strategies, and discover potentially harmful links that negatively impact SEO performance. The insights enable users to build a stronger, more authoritative link profile that supports their overall SEO strategy.

Majestic offers a free version with limited access to the tool’s link index and site metrics, primarily focused on backlink analysis. The paid version provides full access to more detailed analysis, reports, and advanced filters, such as :

• Full backlink analysis and site metrics
• Historic data access
• Advanced filtering and exporting options
• Custom reports and visualizations
• Integration with other SEO tools
• API access for automated tasks

Price: Free and Paid

Ontolo

Ontolo is a link-building tool that helps users find and qualify link prospects, manage outreach campaigns, and track results. The tool focuses on automating the research and discovery phase of link building, making the process of identifying high-quality opportunities and building relationships easy for the users.

How Does Ontolo Work? Ontolo enhances link-building efforts by streamlining the process of link prospecting. The tool uses advanced search algorithms and custom queries to identify potential link opportunities based on specific keywords, topics, or competitor analysis. The search for potential links allows users to discover relevant websites, blogs, and influencers that are more likely to link to their content.

Once potential prospects are identified, Ontolo provides detailed information about each prospect, such as domain authority, relevance, and contact information. The details help users prioritize their outreach efforts and focus on high-quality opportunities that impact their SEO performance.

Ontolo also offers tools to manage outreach campaigns, including email templates, personalized messaging, and automated follow-ups. The platform’s CRM-like interface allows users to keep track of their interactions with prospects, ensuring timely and organized communication. The interaction with prospects helps build and maintain relationships with potential link partners, increasing the chances of securing backlinks.

Ontolo does not offer a free version but provides a trial for new users. The tool is primarily a paid service designed for advanced link prospecting with premium features including:

• Comprehensive link prospecting
• Advanced filtering and search options
• Integration with other SEO tools
• Customizable outreach templates
• Automated data collection and management
• Performance tracking and reporting

Price: Paid (Free Trial)

Openlinkprofiler

OpenLinkProfiler is a link building tool with a backlink analysis feature that provides detailed insights into a website’s backlink profile. The tool is designed to help users understand their backlinks, discover new link-building opportunities, and monitor the health of their link profile.

How Does OpenLinkProfiler Work? OpenLinkProfiler assists in link building by offering comprehensive backlink analysis features. Users analyze any website’s backlink profile by entering the URL into the tool. The tool then generates a detailed report, including information on the total number of backlinks, referring domains, and the most recent links acquired. The detailed analysis allows users to understand the current state of their backlink profile and identify potential areas for improvement.

The tool provides various filters and sorting options to help users focus on specific types of backlinks, such as those from high-authority domains or those acquired within a certain timeframe. The filters then help users prioritize their link-building efforts and target the most valuable link opportunities.

OpenLinkProfiler also offers features to analyze the quality of backlinks. The tool provides metrics such as the Link Influence Score (LIS) to evaluate the impact of each backlink on search engine rankings. Users can identify and disavow harmful or low-quality links that may negatively affect their SEO performance.

OpenLinkProfiler is a backlink analysis tool that allows users to access detailed information about backlinks for any domain. The free version includes unlimited backlink analysis with basic features. The paid version provides premium SEO tools (through SEOprofiler) such as:

• Advanced backlink analysis
• Competitor link analysis
• Keyword research tools
• Rank tracking and reporting
• Site audit and health checks
• Social media management and reporting

Price: Free and Paid (30-day Free Trial).

SEO SpyGlass

SEO SpyGlass is a backlink analysis tool that helps users uncover and analyze their backlink profile and those of their competitors. The SpyGlass tool provides in-depth insights into backlink data, enabling users to refine their link-building strategies and improve their search engine rankings.

How Does SEO SpyGlass Work? SEO SpyGlass facilitates link building by offering a detailed analysis of backlinks for any website. Users enter their website or a competitor’s website URL to generate a comprehensive backlink report. The report includes data on the total number of backlinks, referring domains, and the distribution of backlinks by type (e.g., dofollow vs. nofollow).

The tool also provides valuable metrics such as domain authority (DA), page authority (PA), and backlink anchor text, allowing users to assess the quality and relevance of their backlinks. Users identify high-quality backlinks that contribute positively to their site’s SEO performance and spot low-quality or harmful links that may need to be disavowed.

SEO SpyGlass also offers competitor analysis features, enabling users to compare their backlink profiles with those of their competitors. By understanding where competitors are getting their backlinks, users identify new link-building opportunities and replicate successful strategies. The tool’s “Link Intersection” feature helps users discover websites that link to multiple competitors but not to their own site, providing a targeted list of potential outreach prospects.

SEO SpyGlass offers a free version that provides limited backlink analysis for a single website, allowing users to monitor backlinks and check basic metrics. The paid version offers more comprehensive premium features including:

• Full backlink analysis for multiple sites
• Integration with Google Analytics and Google Search Console
• Competitor backlink analysis
• Customizable backlink reports
• Historical backlink data access
• Integration with other SEO PowerSuite tools

Price: Free and Paid (7-day Free Trial).

Link Prospector

Link Prospector is a link-building tool designed to help users discover high-quality link opportunities by automating the link prospecting process. The link prospector tool generates a list of potential link-building targets based on specific keywords and search queries, by making the process of finding relevant sites for outreach easier.

How Does Link Prospector Work? Link Prospector simplifies link building by automating the search for link prospects. Users begin by entering keywords or phrases related to their niche or industry. The tool then uses advanced search queries to scour the web for relevant websites, blogs, forums, and other online resources that match the entered keywords. Thus, helping the users identify potential link-building targets quickly and efficiently.

The tool also categorizes prospects into different types, such as resource pages, guest posting opportunities, content sharing sites, and more. The categorization allows users to focus their outreach efforts on the most relevant and valuable opportunities for their link-building strategy.

Link Prospector provides detailed information about each prospect, including the website’s URL, title, and a brief description. Users export the data report into a spreadsheet or CRM system for further analysis and outreach management. The tool also allows users to filter and prioritize prospects based on various criteria, such as domain authority (DA), relevance, and content type, ensuring they target the best opportunities first.

Link Prospector provides a 30-day free trial but is primarily a paid tool focused on link prospecting and outreach. The paid version offers more extensive premium features such as:

• Advanced link prospecting capabilities
• Automated outreach management
• Detailed filtering and search options
• Integration with other SEO tools
• Performance tracking and reporting
• Customizable templates for outreach campaigns

Price: Paid (30-day Free Trial).

Raven Tools

Raven Tools is a cloud-based digital marketing software platform that provides comprehensive tools to help businesses and agencies manage and optimize their online marketing efforts. Raven Tool provides features for SEO analysis, social media management, PPC campaign tracking, and more. 

How Does Raven Tool Work? Raven Tools allows users to perform in-depth backlink analysis by integrating with external tools like Majestic and Moz which helps identify high-quality backlink opportunities and monitor the link profile over time. Raven Tools includes a Link Manager that allows users to organize and track link building campaigns, keep all potential and acquired links in one place, monitor the status of backlinks, and send alerts if a link is removed or no longer provides value, ensuring that link-building efforts remain effective.

Raven Tools is a paid tool that offers a 7-day free trial period to new users. During the free trial, users can access a wide range of Raven Tools’ features, including SEO research, backlink monitoring, site auditing, and social media management. The paid version of Raven Tools offers more advanced features, such as:

• Comprehensive Site Audits
• Backlink Explorer
• Keyword Research and Ranking
• Link Manager
• Automated Reporting
• Social Media Management
• Google Analytics and Search Console Integration

Price: Paid (7-Day Free Trial)

Screaming Frog

Screaming Frog is a powerful website crawler and SEO auditing tool used to analyze and optimize websites. Screaming Frog allows users to crawl websites’ URLs and gather key data that helps in identifying technical SEO issues, improving on-page SEO, and enhancing overall site structure. 

How Does Screaming Frog Work? Screaming Frog helps users identify internal and external linking opportunities and issues, crawl a website and provide detailed reports on all internal links, broken links, and redirects. By analyzing this data, users can optimize their internal linking structure to improve site navigation and SEO value. 

The free version of Screaming Frog allows users to crawl up to 500 URLs per website and provides basic SEO insights, such as identifying broken links, analyzing meta data, and checking for duplicate content. The paid version of Screaming Frog includes more advanced features, such as:

• Unlimited URL Crawling
• Custom Crawl Configuration
• Advanced Export Options
• Structured Data & Validation
• Google Analytics Integration
• Custom Extraction
• Scheduled Audits
• Priority Customer Support

Price: Paid and Free

ScrapeBox

ScrapeBox is a versatile and powerful tool referred to as the “Swiss Army Knife” of SEO tools commonly used for web scraping, harvesting URLs, and performing SEO tasks. ScrapeBox offers keyword harvesting, link building, and competition analysis. 

How Does ScrapeBox Work? ScrapeBox is a valuable tool for finding potential link opportunities and analyzing competitors’ backlinks. Users can scrape large amounts of data, including URLs, contact information, and backlink profiles, which can then be used to identify sites for outreach. ScrapeBox’s ability to gather and filter data efficiently helps in targeting the most relevant and high-quality sites for link building. Additionally, it can be used to automate tasks such as checking for broken links, harvesting contact emails, and monitoring backlinks.

ScrapeBox is a paid tool which offers a one-time purchase with no recurring fees. ScrapeBox’s paid version includes:

• URL Harvesting
• Keyword Scraping
• Automate Comment Posting
• Backlink Checker
• Proxy Support
• Email Scraping
• Broken Link Checker

Price: Paid

NeverBounce

NeverBounce is an email verification and cleaning tool designed to help businesses maintain clean and accurate email lists. The NeverBounce ensures that the email addresses in your database are valid and active, reduces bounce rates and improves the effectiveness of email marketing campaigns. The tool is widely used by marketers, sales teams, and businesses that rely on email outreach to ensure that messages reach the intended recipients.

How Does NeverBounce Work? NeverBounce ensures that your outreach emails are delivered successfully. By verifying the email addresses of your link-building prospects, you can avoid sending emails to invalid addresses, which harm your sender’s reputation and reduce the effectiveness of your campaigns. NeverBounce checks the validity of email addresses in real-time. 

NeverBounce offers a paid service and a free test option where users can validate up to 1,00 email addresses and 20 searches. The paid version of NeverBounce includes premium features, such as:

• Real-Time Email Verification
• Bulk Email List Cleaning
• API Integration
• Spam traps checker
• Hard Bounce Detection
• Domain & SMTP checker

Price: Paid and Free (Free Test Option)

URL Profiler

URL Profiler is a powerful SEO tool designed for bulk URL analysis which allows users to gather a wide range of data from multiple sources, including social metrics, content analysis, backlink profiles, and more. This tool is particularly useful for SEO professionals who need to analyze large sets of URLs quickly and efficiently, helping them make informed decisions about content, links, and overall site health.

How Does URL Profiler Work? URL Profiler analyzes the backlink profiles of multiple URLs at once and pulls data from tools like Majestic, Moz, and Ahrefs to provide detailed insights into the quality and quantity of backlinks pointing to your site or your competitors’ sites. The Tool identifies strong backlinks, spots link-building opportunities, and cleans up low-quality links that might harm your site’s SEO. URL Profiler assesses content and social metrics of these URLs, helping you identify high-performing pages that are likely to attract more links. 

URL Profiler is a paid tool with a 14-day free trial period allowing users to explore its features. The paid version of URL Profiler offers extensive features, including:

• Bulk URL Analysis
• Backlink Profiling
• Content Analysis
• Social Metrics
• Domain Research
• Full API Access
• Penalty and Content Audits

Price: Paid (14-Day Free Trial)

SEO Toolbar

The SEO Toolbar is a browser extension designed to provide quick access to essential SEO metrics and data directly from your web browser. The SEO Toolbar offers on-page SEO analysis, backlink data, domain authority metrics, and keyword insights. The tool helps SEO professionals and digital marketers gather valuable SEO information without leaving their browsers.

How Does an SEO Toolbar Work? SEO Toolbar provides immediate access to key metrics related to backlinks and domain authority while browsing. Users can view important link data such as the number and quality of backlinks for any page they visit, along with domain authority scores which evaluate potential link-building opportunities and assess the SEO strength of target websites. The SEO Toolbar is available as a free extension, providing essential features without a cost. 

Price: Free

Majestic

Majestic is a specialized SEO tool which provides in-depth insights into backlink profiles, widely used for analyzing and understanding the link structure of websites and managing backlinks effectively. Majestic offers features like link analysis, domain comparison, and historical data.

How Does Majestic Work? The Majestic Tool provides metrics such as Trust Flow and Citation Flow to measure the quality and quantity of backlinks. Users can explore the backlinks pointing to their site, identify potential link-building opportunities, and analyze the link strategies of their competitors. Majestic’s extensive link database allows for a comprehensive view of link-building efforts.

The Majestic’s free version offers access to basic link metrics, limited backlink data and some free SEO tools. The paid version of Majestic includes premium features, such as:

• Comprehensive Backlink Analysis
• Trust Flow and Citation Flow Metrics
• Historical Data
• Competitor Analysis
• Link Profile Breakdown
• Rank Tracker (via Google Search Console)
• Full API

Price: Free and Paid 

Hunter.io

Hunter.io is a tool designed to help users find and verify email addresses for outreach and lead generation purposes which offers features like email finding, verification, and campaign management, making it a valuable asset for sales teams, marketers, and outreach specialists. Hunter.io is known for its ability to quickly identify accurate email addresses associated with specific domains and individuals.

How does Hunter.io Work? Hunter.io identifies and reaches out to potential link-building partners. The Hunter.io tool helps users find email addresses associated with specific websites or domains for targeted outreach and verifies the validity of these email addresses to ensure successful communication. 

Hunter.io’s free version allows users to perform a limited number of email searches and verifications each month and provides basic access to email-finding tools and domain searches, which is useful for getting started with email outreach. The paid version of Hunter.io includes additional features, such as:

• Higher Search Limits
• Advanced Email Verification
• Campaign Management
• Lead Generation
• Integration Options
• Unlimited Team Members

Price: Free and Paid

Sitechecker

Sitechecker is an SEO platform designed to help businesses and digital marketers monitor, audit, and improve their website’s SEO performance. The tool offers website audits, rank tracking, backlink monitoring, and on-page SEO analysis. Sitechecker is known for its user-friendly interface and actionable insights that help users enhance their website’s visibility on search engines. 

How Does Sitechecker Work? Sitechecker integrates and consolidates your organic search performance data from various sources, including Google Analytics, Google Search Console, and its tools like Site Audit, Site Monitoring, and Rank Tracker. With a consolidated view, Sitechecker provides tools for monitoring your website’s health, analyzing SEO metrics, optimizing performance, and generating reports which help you grow and protect your organic search traffic, improve conversions, and enhance overall revenue. 

Sitechecker offers a paid version with a 14-day free trial that lets users see how the tool can benefit their SEO efforts. The paid version of Sitechecker includes all standard features with a range of more advanced features, including:

• Comprehensive Website Audits
• Advanced Backlink Monitoring
• Keyword Rank Tracking
• On-Page SEO Checker
• 10 Competitor Analysis per site

Price: Paid (14-Day Free Trial) 

MozBar

MozBar is a free SEO toolbar developed by Moz that provides instant SEO insights while browsing any webpage, available as a Chrome extension and is widely used by SEO professionals to analyze page metrics, keyword difficulty, and more directly from their browser. MozBar offers a quick and convenient way to assess the SEO strength of any webpage without needing to leave the site.

How Does MozBar Work? MozBar allows users to quickly evaluate the authority and SEO potential of a website they are considering for backlink opportunities. With MozBar, users can see key metrics like Domain Authority (DA), Page Authority (PA), and the number of backlinks a page has, ensuring that the backlinks obtained are valuable and positively impact search rankings.

MozBar’s free version allows users to view basic metrics such as Domain Authority, Page Authority, the number of backlinks for any page they visit, On-page analysis, and highlighting elements like meta tags, titles, and alt attributes. The paid version (Moz Pro) includes a 30-day free trial with additional features, such as:

• Keyword Difficulty Analysis
• Instant Page Optimization
• More Detailed Link Metrics
• SERP analysis data with root domain and subdomain links
• Unlimited Link Explorer reports.

Price: Free and Paid (30-Day Free Trial) 

Whitespark

Whitespark is a local SEO tool that specializes in helping businesses improve their local search visibility which offers tools for local citation building, reputation management, rank tracking, and more. Whitespark is widely used by businesses looking to optimize their presence in local search results and enhance their online reputation.

How Does Whitespark Work? Whitespark focuses on local citation building for local SEO. The tool helps users find citation opportunities on local business directories, websites, and platforms that improve local search rankings. Whitespark provides a citation audit and cleanup service and helps businesses identify and correct inconsistent or inaccurate citations. By building and maintaining high-quality local citations, Whitespark enables businesses to strengthen their local search presence and helps build valuable backlinks.

Whitespark offers a free version which provides access to a limited set of features, including basic citation-building tools, a Google review link generator, and a free local rank tracker that allows users to monitor a few keywords and get a glimpse of their local SEO performance. The paid version of Whitespark includes a variety of advanced features, such as:

• Citation Finder
• Citation Audit & Cleanup
• Local Rank Tracker
• Reputation Builder
• Custom Citation Building

Price: Paid and Free

Ubersuggest

Ubersuggest is an all-in-one SEO tool developed by Neil Patel that assists users in optimizing their websites for search engines. Ubersuggest offers features like keyword research, site audit, backlink analysis, and competitor analysis. Ubersuggest is popular among small to medium-sized businesses and individual marketers for its user-friendly interface and comprehensive SEO insights.

How Does Ubersuggest Work? Ubersuggest provides a robust backlink analysis tool to explore your backlink profiles and competitors’ profiles. Users identify potential link-building opportunities by analyzing competitor backlinks. The tool tracks new and lost backlinks, analyzes the authority of linking domains, and understands the overall impact of backlinks on search rankings. 

Ubersuggest offers a free trial period for users to explore its features which provides temporary access to the platform’s tools and functionalities, allowing users to experience its capabilities before committing to a subscription. The paid version of Ubersuggest includes more advanced features, such as:

• Unlimited Daily Searches
• 10,000 Comprehensive Site Audits (pages/Weekly)
• 15 Competitor Analysis
• 100,000 Keyword Research (Suggestions/month)
• 300 Rank Tracking (per project / Daily)
• 10,000 Backlinks 

Price: Paid and Free Trial

Snov.io

Snov.io is a versatile platform primarily known for its email marketing and lead generation tools which help businesses and marketers find and verify email addresses, automate outreach, and manage customer relationships. Snov.io is widely used for its efficiency in prospecting and outreach, making it a valuable tool for sales teams, recruiters, and digital marketers.

How Does Snov.io Work? Snov.io offers tools that significantly streamline the outreach process. Users can leverage its email finder to identify and verify contact details of potential partners or influencers. The platform allows personalized email campaigns to be set up and automated, ensuring consistent follow-up with prospects which makes it easier to reach out to website owners or content creators for link-building opportunities, such as guest posts, partnerships, or backlink requests.

Snov.io offers a free plan that includes access to its email finder, email verifier, and limited credits for sending emails and performing searches suitable for users who need basic email outreach capabilities. The paid version of Snov.io includes a wide array of advanced features, such as:

• Unlimited Email Searches
• Email Drip Campaigns
• CRM Integration
• Email Verifier API
• Chrome Extensions
• Custom Domain Tracking
• 24- hours Support

Price: Paid and Free

SE Ranking

SE Ranking is a comprehensive SEO platform which provides digital marketing needs, including keyword tracking, competitor analysis, website audit, backlink monitoring, and more. SE Ranking is widely used by businesses, agencies, and individual SEO professionals to optimize their websites and improve search engine rankings.

How Does SE Ranking Work? SE Ranking offers robust tools to manage and monitor backlinks which help users identify and track backlinks, analyze their quality, and keep an eye on competitor backlinks. The platform provides insights into backlink profiles, enabling users to refine their link-building strategies by targeting high-quality, authoritative sites. Additionally, SE Ranking detects toxic backlinks that harm the website’s ranking and suggests removal or disavowal strategies. 

SE Ranking offers a free trial that allows users to explore its capabilities. The trial includes basic features such as keyword position tracking, website audit, and limited backlink analysis, giving users a taste of the platform’s potential. The paid version of SE Ranking offers more advanced and comprehensive features, including:

• Advanced Keyword Tracking
• Comprehensive Backlink Monitoring
• Competitor Analysis and Agency Pack
• Website Audit
• Integration with social media
• Historical Data (All time)
• On-Page Checker and SERP analyzer
• Data Insights
• API

Price: Paid and Free

Disavow Link Tool

The Disavow Link Tool is a feature provided by Google that allows website owners to ask Google to ignore specific low-quality or harmful backlinks pointing to their site. These links might damage your site’s reputation or affect its ranking on search engine results pages (SERPs). Using the Disavow Link tool helps protect your site from penalties associated with unnatural or spammy backlinks.

How Does the Disavow Link Tool Work? The Disavow Link Tool allows you to submit a list of URLs or domains you want Google to ignore when evaluating your website’s Link Profile which is useful if your site has been affected by poor-quality links that you either can’t remove or were part of a previous Link Building campaign that now harm your site’s Domain Authority (DA). When you upload a disavow file, Google will process it and disassociate your site from the specified links, which helps recover from penalties and improve your site’s ranking over time.

Price: Free