SaaS Link Building
Practical guidance on earning editorial authority, strengthening commercial pages, and building trust beyond your website.
Explore the serviceResources for SaaS teams building category authority across search and AI.
LLM SEO
Insights on AI citations, recommendation visibility, and how SaaS brands show up in the new discovery surfaces buyers use.
Explore the serviceCase Studies and Proof
Evidence of how stronger authority translates into better search visibility, stronger category trust, and commercial momentum.
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Original Research
The Reddit Citation Study: Subreddits Cited by AI Search
1,486 SaaS buying queries across 18 categories. Reddit appears in 81.6% of Google AI-enhanced SaaS SERPs, with the AI Overview directly citing Reddit in 12.1%.
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Original Research
The SaaS AI Citation Gap Report 2026: 44% of Google’s Top Brands Are Invisible to ChatGPT
Follow-up study We have now merged this dataset with Blastra’s directory crawl to measure how directories and backlinks combine to produce AI citations. Read The Compounding Rule. Latest instalment The third instalment of this research series, The Reddit Citation Study, maps the community pillar. Reddit appears on 81.6% of B2B SaaS buying-query SERPs and Google’s...
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Original Research
The Compounding Rule: Directories + Backlinks in AI Search
137 SaaS companies, 120 buying queries. The Compounding Rule for AI search: directories plus topical authority produce 5x more ChatGPT citations than authority alone.
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Blog Article
The Biggest SaaS Link Building Challenges in 2026 (And How AI Search Is Creating New Ones)
Link building for SaaS is really hard. I don’t say that to scare you — I say it because the industry is full of guides that make it sound like you just need “10 easy steps” and some outreach templates. The reality? Getting the volume required to actually move the needle for a SaaS company...
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Blog Article
Broken Link Building for SaaS: Step-by-Step Process, Tools, and Why Most Campaigns Fail
I’m going to be completely transparent about something before we start. I don’t do broken link building outreach. Personally, I think it’s a waste of time relative to other strategies, and I haven’t seen evidence of consistent ROI from it. I’m writing this article because the topic matters for covering the link building space comprehensively...
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Blog Article
How to Build DR 70+ Links for Your SaaS: 9 Proven Tactics (With Real Placement Examples)
Let me start with something that might annoy a few people in this industry: DR is just a number. A useful number, sure. A number that correlates with impact, absolutely. But a number that, on its own, tells you almost nothing about whether a link will actually move your rankings, influence AI citations, or generate...
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Blog Article
Anchor Text Strategy for SaaS Link Building: Distribution Ratios, Examples, and What Google Actually Penalises in 2026
Anchor text is one of those topics where the SEO industry has collectively lost the plot. People obsess over it. They agonise over whether to use “best HR software” or “HR software for mid-market companies” or “click here.” They build spreadsheets tracking their exact match ratios to two decimal places. And in my experience? I’ve...
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Blog Article
How Much Does SaaS Link Building Cost in 2026? Pricing Breakdown by Tactic, Quality, and Results
I get asked this question more than any other: “Matt, how much should we be spending on link building?” And honestly, it’s a bit like asking “how much does a car cost?” It depends entirely on whether you want a second-hand Fiat or a new Range Rover — and more importantly, where you’re actually trying...
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Blog Article
SaaS Link Building ROI: How to Measure Revenue Impact (Not Just Rankings)
I’m going to be honest with you about something most link building agencies won’t admit: measuring the ROI of link building is genuinely difficult. Not “we haven’t figured it out yet” difficult. More like “the biggest gains show up 12 to 36 months after you start, and by then you’ve changed 47 other things too”...
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Blog Article
Guest Posting for SaaS in 2026: Is It Still Worth It? (Data + Better Alternatives)
I’m going to be honest with you. Selling guest posts as a service is a bit outdated. 48.6% of SEO experts now rank digital PR as the most effective link building tactic, while only 16% say the same about guest posting (Editorial.Link, survey of 518 experts, 2025). That’s a 3:1 ratio in favour of digital...
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Blog Article
The 2026 Off-Page SEO Checklist for SaaS: Links, Brand Mentions, and AI Citations
Off-page SEO used to be simple. Build links, check rankings, repeat. That was the game for over a decade, and honestly, it worked. In 2026, that’s about a third of the picture. Brand mentions now have a stronger correlation (0.664) with AI Overview appearances than backlinks (0.218), according to an Ahrefs study of 75,000 brands...
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Blog Article
12 Link Building Mistakes That Are Costing SaaS Companies Revenue (Not Just Rankings)
I’ve worked with over 30 SaaS companies on link building. The ones who succeed and the ones who waste their budget almost always come down to the same handful of mistakes. Not complex, mysterious SEO problems. Basic, avoidable errors that burn cash every single month. The frustrating part? Most of these companies aren’t incompetent. They’ve...
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Blog Article
The SaaS Website Audit Checklist: Fix These 37 Issues Before You Build a Single Link
Building links to a broken website is like pouring fuel into a car with no engine. You’ll spend the money, smell the petrol, and go absolutely nowhere. I’ve seen this play out dozens of times. SaaS companies come to us after months of link building with another agency, frustrated that nothing’s moved. Rankings flat. Traffic...
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