SaaS Link Building
Practical guidance on earning editorial authority, strengthening commercial pages, and building trust beyond your website.
Explore the serviceResources for SaaS teams building category authority across search and AI.
LLM SEO
Insights on AI citations, recommendation visibility, and how SaaS brands show up in the new discovery surfaces buyers use.
Explore the serviceCase Studies and Proof
Evidence of how stronger authority translates into better search visibility, stronger category trust, and commercial momentum.
View case studiesOriginal research
Original Research
Reddit AI Citations: Which Subreddits Get Cited, and How to Write Posts That Do
1,486 SaaS buying queries across 18 categories. Reddit appears in 81.6% of Google AI-enhanced SaaS SERPs, with the AI Overview directly citing Reddit in 12.1%.
Read the full article
Original Research
The SaaS AI Citation Gap Report 2026: 44% of Google’s Top Brands Are Invisible to ChatGPT
Follow-up study We have now merged this dataset with Blastra’s directory crawl to measure how directories and backlinks combine to produce AI citations. Read The Compounding Rule. Latest instalment The third instalment of this research series, The Reddit Citation Study, maps the community pillar. Reddit appears on 81.6% of B2B SaaS buying-query SERPs and Google’s...
Read the full article
Original Research
The Compounding Rule: Directories + Backlinks in AI Search
137 SaaS companies, 120 buying queries. The Compounding Rule for AI search: directories plus topical authority produce 5x more ChatGPT citations than authority alone.
Read the full articleFull blog archive
Matt Emgi /
Linkable Assets for SaaS: Building Citation-Worthy Content Without a Research Team
Every SaaS team has been told to “build linkable assets”. Almost nobody explains what one actually is, which patterns still work, and which had their moment and quietly died. Here is the honest map. $5K→$20Kmonthly organic value(HR Partner)200+DR60+ backlinks300%traffic growth25 mocompounding periodHR Partner: compounding organic value from editorial authority (EMGI Group). Here is the number...
Read the full article
Matt Emgi /
The SaaS Cold Outreach Sequence That Actually Earns Links (Reply Rates, Not Open Rates)
Most outreach advice optimises the wrong number. Here is the sequence we actually run, why I stopped caring about open rates years ago, and the honest version of what link outreach looks like inside a SaaS agency. 1,000→17,000monthly organicsessions (Prospeo)1,600%traffic growth100+DR60+ backlinks built$1.5MARR crossedProspeo: organic growth delivered through editorial link building (EMGI Group). Let me...
Read the full article
Matt Emgi /
Reddit AI Citations: Which Subreddits Get Cited, and How to Write Posts That Do
1,486 SaaS buying queries across 18 categories. Reddit appears in 81.6% of Google AI-enhanced SaaS SERPs, with the AI Overview directly citing Reddit in 12.1%.
Read the full article
Matt Emgi /
The Compounding Rule: Directories + Backlinks in AI Search
137 SaaS companies, 120 buying queries. The Compounding Rule for AI search: directories plus topical authority produce 5x more ChatGPT citations than authority alone.
Read the full article
Matt Emgi /
Topical Authority for SaaS: How to Build It Without Publishing 200 Blog Posts
Key Takeaways Topical authority for SaaS is the demonstration of your individual and company expertise in a specific subject matter. It is not the count...
Read the full article
Matt Emgi /
Digital PR for SaaS: The Brand Authority Lever Most Agencies Miss
Digital PR and link building are different things. People sell link building as digital PR, and that is disingenuous. A guest post on a low-traffic blog...
Read the full article
Matt Emgi /
SaaS Content Marketing That Actually Earns Links (Not Just Traffic)
Key Takeaways Most SaaS content fails because it's briefed to rank, not briefed to earn. Different output, different mechanics. "SaaS content marketing is...
Read the full article
Matt Emgi /
B2B SaaS SEO: An Authority-Led Framework for 2026
By Matt Emgi, founder, EMGI Group (UK) Key Takeaways Most B2B SaaS SEO is sold as content + technical + links. The lever that actually moves rankings in...
Read the full article
Matt Emgi /
Link Building for Video and Creative SaaS
Video and creative SaaS earns its strongest citations from agency review hubs, creator-led communities, and category-relevant editorial. Wyzowl's 2026...
Read the full article
Matt Emgi /
Link Building for Web Scraping and Data Extraction SaaS
Web scraping SaaS is one of the fastest-growing, least-discussed verticals I work in. The AI-driven web scraping market sits at $10.2B in 2026 and is...
Read the full article
Matt Emgi /
Link Building for Sales Intelligence and Email Finder SaaS
Sales intelligence buyers don't trust your blog. They trust comparison content, Reddit threads, review aggregators, and increasingly the LLM that...
Read the full article
Matt Emgi /
Link Building for Healthcare SaaS: Article Relevance Beats Publisher Prestige
Healthcare SaaS link building gets misunderstood more than any other vertical I work in. Most founders think the job is landing placements in HIMSS Media...
Read the full article