SaaS Link Building
Practical guidance on earning editorial authority, strengthening commercial pages, and building trust beyond your website.
Explore the serviceResources for SaaS teams building category authority across search and AI.
LLM SEO
Insights on AI citations, recommendation visibility, and how SaaS brands show up in the new discovery surfaces buyers use.
Explore the serviceCase Studies and Proof
Evidence of how stronger authority translates into better search visibility, stronger category trust, and commercial momentum.
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Original Research
The Reddit Citation Study: Subreddits Cited by AI Search
1,486 SaaS buying queries across 18 categories. Reddit appears in 81.6% of Google AI-enhanced SaaS SERPs, with the AI Overview directly citing Reddit in 12.1%.
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Original Research
The SaaS AI Citation Gap Report 2026: 44% of Google’s Top Brands Are Invisible to ChatGPT
Follow-up study We have now merged this dataset with Blastra’s directory crawl to measure how directories and backlinks combine to produce AI citations. Read The Compounding Rule. Latest instalment The third instalment of this research series, The Reddit Citation Study, maps the community pillar. Reddit appears on 81.6% of B2B SaaS buying-query SERPs and Google’s...
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Original Research
The Compounding Rule: Directories + Backlinks in AI Search
137 SaaS companies, 120 buying queries. The Compounding Rule for AI search: directories plus topical authority produce 5x more ChatGPT citations than authority alone.
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Blog Article
Google AI Overview Optimisation for SaaS: The Complete Guide
Google AI Overview playbook for SaaS: authority density, vertical distribution, a 12-point readiness framework, and a live clinical SaaS case study.
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Blog Article
How to Get Your SaaS Cited in ChatGPT: A Tactical Guide
Five-step tactical workflow to get your B2B SaaS cited in ChatGPT. Two levers, an Apps Script tracker, ten live client wins. Honest field guide from EMGI.
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Blog Article
GEO for SaaS: The Practitioner’s Playbook
GEO for SaaS, practitioner view: seven-layer framework, live client wins, and why Reddit drives 40% of AI citation share. By EMGI founder Matt Emgi.
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Blog Article
Reddit for SaaS in 2026: The Audit-Driven Playbook for AI Citations
Reddit drives ~40% of AI citations for SaaS queries on ChatGPT, Perplexity and Google AI Overviews. An audit-led Reddit playbook, no link-building required.
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Blog Article
AI Visibility Audit for SaaS: The 12-Point Framework We Use on Every Client
A vendor-neutral 12-point framework for auditing your SaaS brand's visibility across ChatGPT, Claude, Perplexity, and Google AI Overviews. Methodology, prompt library, citation source mapping, and the honest take on the new crop of AI visibility tools.
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Blog Article
Link Building for Fintech SaaS: What Actually Moves Revenue in 2026
What actually works for fintech SaaS link building in 2026, from a practitioner who ships pipeline, not backlinks reports. Covers compliance, AI citations, and Reddit.
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Blog Article
Best SaaS Link Building Agencies 2026: 14 Honest Picks by Buyer Persona
14 best SaaS link building agencies of 2026, sorted by buyer persona. Honest picks for bootstrapped, Series A-B, enterprise, and AI-visibility-led SaaS companies.
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Blog Article
LLM SEO for SaaS: How to Get Your Brand Cited by ChatGPT, Perplexity, and Google AI Overviews
Your next customer won’t click a blue link. They’ll ask ChatGPT which project management tool handles enterprise compliance, or prompt Perplexity for the best CRM for PLG startups. The AI will answer, citing three or four brands by name. If yours isn’t one of them, you’ve already lost that deal. AI referral visits hit 1.13...
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Blog Article
The SaaS AI Citation Gap Report 2026: 44% of Google’s Top Brands Are Invisible to ChatGPT
Follow-up study We have now merged this dataset with Blastra’s directory crawl to measure how directories and backlinks combine to produce AI citations. Read The Compounding Rule. Latest instalment The third instalment of this research series, The Reddit Citation Study, maps the community pillar. Reddit appears on 81.6% of B2B SaaS buying-query SERPs and Google’s...
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Blog Article
SaaS Reputation Management Through SEO: How Link Building Controls Your Brand Narrative in Google and AI Search
Here’s something that should keep every SaaS founder up at night: when a prospect asks ChatGPT “what’s the best [your category] software?”, you don’t control what it says. You can’t edit it. You can’t flag it for review. And according to Gartner (2025), 58% of enterprise buyers now consult AI assistants before contacting a single...
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Blog Article
Unlinked Brand Mentions: The Fastest Way for SaaS Companies to Build Links (And Boost AI Visibility)
The idea of brand mentions has exploded. Everyone’s obsessed with them — and for good reason. Brand mentions now correlate 0.664 with AI visibility, compared to just 0.218 for traditional backlinks (Otterly.ai, 2025). We saw the same pattern in our the citation gap data we pulled: 44% of top-ranking SaaS brands on Google are completely...
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Blog Article
White Hat Link Building for SaaS: 15 Strategies That Actually Move Revenue in 2026
Every “white hat link building” list I’ve read in the past five years includes the same filler: social bookmarking, directory submissions, forum posting, comment backlinks. Can these give you a tiny boost? Maybe. Are they going to move revenue for a SaaS company? Absolutely not. They’re nonsense strategies that pad out listicles to reach “25...
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