SaaS Link Building
Practical guidance on earning editorial authority, strengthening commercial pages, and building trust beyond your website.
Explore the serviceResources for SaaS teams building category authority across search and AI.
LLM SEO
Insights on AI citations, recommendation visibility, and how SaaS brands show up in the new discovery surfaces buyers use.
Explore the serviceCase Studies and Proof
Evidence of how stronger authority translates into better search visibility, stronger category trust, and commercial momentum.
View case studiesOriginal research
Original Research
Reddit AI Citations: Which Subreddits Get Cited, and How to Write Posts That Do
1,486 SaaS buying queries across 18 categories. Reddit appears in 81.6% of Google AI-enhanced SaaS SERPs, with the AI Overview directly citing Reddit in 12.1%.
Read the full article
Original Research
The SaaS AI Citation Gap Report 2026: 44% of Google’s Top Brands Are Invisible to ChatGPT
Follow-up study We have now merged this dataset with Blastra’s directory crawl to measure how directories and backlinks combine to produce AI citations. Read The Compounding Rule. Latest instalment The third instalment of this research series, The Reddit Citation Study, maps the community pillar. Reddit appears on 81.6% of B2B SaaS buying-query SERPs and Google’s...
Read the full article
Original Research
The Compounding Rule: Directories + Backlinks in AI Search
137 SaaS companies, 120 buying queries. The Compounding Rule for AI search: directories plus topical authority produce 5x more ChatGPT citations than authority alone.
Read the full articleFull blog archive
Matt Emgi /
Buying Backlinks vs Building Them In House: The Honest Maths
I run a link building agency and I would still tell most SaaS founders to buy links rather than build them. Here is the maths, including what agencies actually sell you.
Read the full article
Matt Emgi /
GEO vs SEO vs AEO: The Real Differences, and the One Game Underneath
LLM SEO · Grounded in four EMGI original studies · Updated September 2026 A founder of a SaaS doing a few million in ARR pulls up his agency’s report on a call with me and reads it out almost like he is embarrassed. Traffic up forty percent. DR up nine points. Ninety links built this...
Read the full article
Matt Emgi /
llms.txt: We Checked 3,254 SaaS Sites. Adoption Is Exploding. We Found No Evidence It Matters.
Original Research · LLM SEO · August 2026 Honest framing first: a lot of people are searching for llms.txt right now, and that is why this article exists. Most of what those searches return is either a sales page for a generator or an opinion with no data behind it. So we did what we...
Read the full article
Matt Emgi /
Best GEO Agencies 2026: 10 Generative Engine Optimisation Specialists, Grouped by the Mechanism They Move
By Matt Emgi · Updated July 2026 72% of B2B software buyers now use ChatGPT to evaluate vendors, and 51% of tech brands have zero AI citations to show for it (MarketScale, on Averi’s analysis of 680 million citations, 2026). That gap between where buyers ask and where brands appear is the entire generative engine...
Read the full article
Matt Emgi /
Best AI SEO Agencies 2026: 10 Honest Picks by Buyer Type
By Matt Emgi · Updated July 2026 Half of B2B software buyers now start their research with an AI chatbot, up from 29% a year earlier, and 69% have changed a vendor decision because of what the AI told them (G2’s Answer Economy study, 2026). Meanwhile, when Google shows an AI summary, only 8% of...
Read the full article
Matt Emgi /
Query Fan-Out: What the AI Actually Searches When Your Buyer Asks a Question
Original Research · LLM SEO · July 2026 When a buyer asks ChatGPT for “the best CRM for a small B2B sales team”, the answer they read was never one search. Under the hood, the model quietly ran eight searches of its own, checking pricing pages, comparing named vendors, appending “2026” to everything, and it...
Read the full article
Matt Emgi /
Link Building for Martech SaaS
SaaS Link Building Link Building for Martech SaaS Martech is the hardest vertical to win links in, because your buyers are the competition. The people you are trying to reach are marketers, the same people who write the listicles, run the SEO, build the link campaigns and judge content for a living. They are immune...
Read the full article
Matt Emgi /
Link Building for Edtech SaaS
SaaS Link Building Link Building for Edtech SaaS Teachers trust other teachers. No category is more reference-driven, more evidence-conscious or more sceptical of marketing than education. A teacher chooses a tool because a colleague swears by it, because it showed up in an Edutopia round-up, because the subreddit recommended it, and because it does not...
Read the full article
Matt Emgi /
Link Building for Proptech SaaS
SaaS Link Building Link Building for Proptech SaaS Property people trust other property people. Landlords, property managers and real estate operators do not buy software off a slick landing page; they buy what the manager down the road swears by, what the Facebook group recommends, and what the Reddit thread says actually survives a difficult...
Read the full article
Matt Emgi /
Link Building for Cybersecurity SaaS
SaaS Link Building Link Building for Cybersecurity SaaS Nobody buys security software on the strength of your homepage. CISOs and security engineers buy on proof, peer validation and third-party recognition, which makes earned authority, not paid reach, the lever that actually moves pipeline in this category. Cybersecurity is also the most expensive and most crowded...
Read the full article
Matt Emgi /
Free Tools as Link Bait: When SaaS Companies Should Build One (And When It’s a Distraction)
Every SaaS founder eventually thinks “we should build a free tool”. Most should not. Here is the honest decision filter, the patterns that still work, and the failure modes I have watched cost teams months of engineering for nothing. Free-to-paid conversion benchmarksMedian freemium visitor→paid12%Free account → paid (avg)9%Trial with PQL signals25%“Good” self-serve free→paid4%Why a free...
Read the full article
Matt Emgi /
SaaS Podcast Link Building: A Brand Play First, a Link Channel Second
An honest one, this. We don’t run podcast outreach for clients, and none have run it through us. But I have watched it work, and I think most people frame it completely wrong. 70%of US 12+ havelistened to a podcast~210MUS podcast consumers55%are monthly listeners53%view a brand morepositively after aWhy podcasts work as a SaaS channel...
Read the full article