SaaS Link Building
Practical guidance on earning editorial authority, strengthening commercial pages, and building trust beyond your website.
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LLM SEO
Insights on AI citations, recommendation visibility, and how SaaS brands show up in the new discovery surfaces buyers use.
Explore the serviceCase Studies and Proof
Evidence of how stronger authority translates into better search visibility, stronger category trust, and commercial momentum.
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Original Research
Reddit AI Citations: Which Subreddits Get Cited, and How to Write Posts That Do
1,486 SaaS buying queries across 18 categories. Reddit appears in 81.6% of Google AI-enhanced SaaS SERPs, with the AI Overview directly citing Reddit in 12.1%.
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Original Research
The SaaS AI Citation Gap Report 2026: 44% of Google’s Top Brands Are Invisible to ChatGPT
Follow-up study We have now merged this dataset with Blastra’s directory crawl to measure how directories and backlinks combine to produce AI citations. Read The Compounding Rule. Latest instalment The third instalment of this research series, The Reddit Citation Study, maps the community pillar. Reddit appears on 81.6% of B2B SaaS buying-query SERPs and Google’s...
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Original Research
The Compounding Rule: Directories + Backlinks in AI Search
137 SaaS companies, 120 buying queries. The Compounding Rule for AI search: directories plus topical authority produce 5x more ChatGPT citations than authority alone.
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Blog Article
7 Questions to Ask an SEO Agency (If You Want Pipeline, Not Just Reports)
Seven questions to ask an SEO agency before you sign, from a founder who runs one. Plus the red-flag answers most SaaS teams pay $15-20K to learn the hard way.
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Blog Article
The 5 SEO Metrics That Predict Pipeline (And the Vanity Ones to Stop Reporting)
Across 1,486 SaaS buying queries, most brands are invisible in AI answers. Here are the 5 SEO metrics that predict pipeline, and the vanity ones to drop.
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Blog Article
SaaS SEO Strategy in 2026: What 150 Real Strategies Taught Us About Winning
I audited 150 SaaS SEO strategies this year. Winners concentrate authority on money pages; 44% of top-10 rankers were invisible in ChatGPT. The full playbook.
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Blog Article
Is SEO Dead? Yes, the Version Agencies Still Sell You Is
Is SEO dead? The old playbook is. Our study of 1,486 SaaS buying queries shows where organic discovery went, and how to tell if your strategy died with it.
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Blog Article
Reciprocal Links and ABC Exchanges: How Link Trading Actually Works
Direct link swaps leave an obvious footprint, so most of SaaS runs on three way ABC exchanges instead. Here is how the trading actually works, and where the real risk sits.
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Blog Article
How to Tell a Good Link Building Agency From a Bad One
I run one, so I know what the sales call looks like from the inside. The questions that separate a good link building agency from a bad one, and the answers to listen for.
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Blog Article
Buying Backlinks vs Building Them In House: The Honest Maths
I run a link building agency and I would still tell most SaaS founders to buy links rather than build them. Here is the maths, including what agencies actually sell you.
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Blog Article
GEO vs SEO vs AEO: The Real Differences, and the One Game Underneath
LLM SEO · Grounded in four EMGI original studies · August 2026 A founder of a SaaS doing a few million in ARR pulls up his agency’s report on a call with me and reads it out almost like he is embarrassed. Traffic up forty percent. DR up nine points. Ninety links built this year....
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Blog Article
llms.txt: We Checked 3,254 SaaS Sites. Adoption Is Exploding. We Found No Evidence It Matters.
Original Research · LLM SEO · August 2026 Honest framing first: a lot of people are searching for llms.txt right now, and that is why this article exists. Most of what those searches return is either a sales page for a generator or an opinion with no data behind it. So we did what we...
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Blog Article
Best GEO Agencies 2026: 10 Generative Engine Optimisation Specialists, Grouped by the Mechanism They Move
By Matt Emgi · Updated July 2026 72% of B2B software buyers now use ChatGPT to evaluate vendors, and 51% of tech brands have zero AI citations to show for it (MarketScale, on Averi’s analysis of 680 million citations, 2026). That gap between where buyers ask and where brands appear is the entire generative engine...
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Blog Article
Best AI SEO Agencies 2026: 10 Honest Picks by Buyer Type
By Matt Emgi · Updated July 2026 Half of B2B software buyers now start their research with an AI chatbot, up from 29% a year earlier, and 69% have changed a vendor decision because of what the AI told them (G2’s Answer Economy study, 2026). Meanwhile, when Google shows an AI summary, only 8% of...
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Blog Article
Query Fan-Out: What the AI Actually Searches When Your Buyer Asks a Question
Original Research · LLM SEO · July 2026 When a buyer asks ChatGPT for “the best CRM for a small B2B sales team”, the answer they read was never one search. Under the hood, the model quietly ran eight searches of its own, checking pricing pages, comparing named vendors, appending “2026” to everything, and it...
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