SaaS Link Building
Practical guidance on earning editorial authority, strengthening commercial pages, and building trust beyond your website.
Explore the serviceResources for SaaS teams building category authority across search and AI.
LLM SEO
Insights on AI citations, recommendation visibility, and how SaaS brands show up in the new discovery surfaces buyers use.
Explore the serviceCase Studies and Proof
Evidence of how stronger authority translates into better search visibility, stronger category trust, and commercial momentum.
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Original Research
Reddit AI Citations: Which Subreddits Get Cited, and How to Write Posts That Do
1,486 SaaS buying queries across 18 categories. Reddit appears in 81.6% of Google AI-enhanced SaaS SERPs, with the AI Overview directly citing Reddit in 12.1%.
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Original Research
The SaaS AI Citation Gap Report 2026: 44% of Google’s Top Brands Are Invisible to ChatGPT
Follow-up study We have now merged this dataset with Blastra’s directory crawl to measure how directories and backlinks combine to produce AI citations. Read The Compounding Rule. Latest instalment The third instalment of this research series, The Reddit Citation Study, maps the community pillar. Reddit appears on 81.6% of B2B SaaS buying-query SERPs and Google’s...
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Original Research
The Compounding Rule: Directories + Backlinks in AI Search
137 SaaS companies, 120 buying queries. The Compounding Rule for AI search: directories plus topical authority produce 5x more ChatGPT citations than authority alone.
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Matt Emgi /
GEO Metrics: How to Measure AI Visibility Without Fooling Yourself
By Matt Emgi · Updated November 2026 GEO metrics are the numbers that show how often AI engines name, cite and recommend your brand when buyers ask about your category. Most AI visibility numbers shown to boards can’t answer one question: out of what? To show what a defensible answer looks like, we ran a...
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Matt Emgi /
Agentic Search: I Gave an AI Agent a SaaS Buying Task. Here’s Where It Got Stuck.
By Matt Emgi · Updated November 2026 In this post, agentic search means an AI agent doing the searching, reading and shortlisting for a buyer, then acts on what it finds. To see what that means for a SaaS website, I gave Anthropic’s browser agent a real software buying task. It found two pricing traps,...
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Matt Emgi /
I Used To Think Ranking Was The Point
Ranking was a proxy. Citations are the new proxy. What actually matters is being recommended, and that is a different job. An argument about where SEO goes next, from inside the work.
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Matt Emgi /
Entity SEO: How Machines Decide What Your Brand Is
Entity SEO explained: how search engines and AI systems build their picture of your brand, why 44% of ranking brands are invisible to ChatGPT, and how to engineer the entity on purpose.
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Matt Emgi /
How ChatGPT Recommends Software: I Watched It Choose for an Hour
We watched ChatGPT answer real buying questions for an hour. Most of the time it never searched the web, and the winners changed when it did. Here is what decides AI recommendations.
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Matt Emgi /
What Is AI SEO? A Walkthrough for Skeptical Buyers
What is AI SEO, really? A screenshot-by-screenshot walkthrough: how AI answers get assembled, why 44% of ranking brands are invisible to ChatGPT, and what honest AI SEO work looks like.
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Matt Emgi /
SEO Automation Without the Slop: The Exact System Behind Our 0 to 1,400 Clicks Experiment
We automated an entire SEO operation and took a new site from 0 to a 1,400-clicks-a-month pace in 8 months with 84 links. The full pipeline, with real GSC data.
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Matt Emgi /
SEO Audit Example: We Ran a Full Audit on Cal.com, Live (+ Our 37-Point Checklist)
Prefer to watch? The full 20-minute audit is above, or browse our video library. Most articles about SEO audits give you a checklist. This one gives you the audit itself, and then the checklist. We ran the full process we normally charge clients for on Cal.com, the open-source rival to Calendly, in public, and this...
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Matt Emgi /
The 5 SEO Metrics That Predict Pipeline (And the Vanity Ones to Stop Reporting)
Across 1,486 SaaS buying queries, most brands are invisible in AI answers. Here are the 5 SEO metrics that predict pipeline, and the vanity ones to drop.
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Matt Emgi /
SaaS SEO Strategy in 2026: What 150 Real Strategies Taught Us About Winning
I audited 150 SaaS SEO strategies this year. Winners concentrate authority on money pages; 44% of top-10 rankers were invisible in ChatGPT. The full playbook.
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Matt Emgi /
Is SEO Dead? Yes, the Version Agencies Still Sell You Is
Is SEO dead? The old playbook is. Our study of 1,486 SaaS buying queries shows where organic discovery went, and how to tell if your strategy died with it.
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Matt Emgi /
Reciprocal Links and ABC Exchanges: How Link Trading Actually Works
Direct link swaps leave an obvious footprint, so most of SaaS runs on three way ABC exchanges instead. Here is how the trading actually works, and where the real risk sits.
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